Trivia Quiz On Harte-hanks Ci Technology Database (CiTDB)

10 Questions | Total Attempts: 22

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Trivia Quiz On Harte-hanks Ci Technology Database (CiTDB)

Below is a trivia quiz on Harte-hanks Ci Technology Database (CITDB). Those in the marketing field use this database as it helps you quickly reach your target audience. Do you think that you have figured out how it works? Do give it a try and get to find out for sure. All the best!


Questions and Answers
  • 1. 
    What type of manufacturer that is tracked in the Competitive Installs table?
    • A. 

      The Present

    • B. 

      The Prevalent

    • C. 

      The Primary

    • D. 

      The Preferred

    • E. 

      The Persistent

  • 2. 
    For which of the following technology categories does the CiTDB not have more detailed information beyond just the manufacturer?
    • A. 

      Desktops

    • B. 

      Printer

    • C. 

      Servers

    • D. 

      Operating Systems

    • E. 

      None of the above

  • 3. 
    How many days from the interview date until the Business Initiative flag in the database is flipped to "Yes"?
    • A. 

      3 Days

    • B. 

      30 Days

    • C. 

      60 Days

    • D. 

      90 Days

    • E. 

      180 Days

  • 4. 
    "Presence Installed" means what in the CiTDB?
    • A. 

      There is a strong likelihood that the technology should be or is there.

    • B. 

      The technology is there.

    • C. 

      The technology is planned to be there

    • D. 

      There is a strong likelihood that the technology will be purchases

    • E. 

      None of the above

  • 5. 
    How often is the CiTDB updated each year?
    • A. 

      Quarterly

    • B. 

      Daily

    • C. 

      Every three days

    • D. 

      Monthly

    • E. 

      Annually

  • 6. 
    Which is the CiTDB site-level unique identifier?
    • A. 

      SiteID

    • B. 

      ConID

    • C. 

      TID

    • D. 

      RecordID

    • E. 

      RecID

  • 7. 
    Which technologies are not tracked in the CiTDB?  (use the seller tool if you need to)
    • A. 

      Human Resources Software

    • B. 

      Financial Software

    • C. 

      Accounting Software

    • D. 

      Payroll Software

    • E. 

      Electronic Medical Records Software

  • 8. 
    Where is new content released into the CiTDB first?
    • A. 

      A) No new content is released into the CiTDB

    • B. 

      B) The "New Content"

    • C. 

      C) The "Dynamic" table

    • D. 

      D) The "Released" table

    • E. 

      E) B & D

  • 9. 
    Where would I go to verify the definition of a field in the CiTDB?
    • A. 

      The Glossary

    • B. 

      The FAQ

    • C. 

      The Dictionary

    • D. 

      Chris and J

    • E. 

      The RDF Manual

  • 10. 
    The data on the Extended Install table is what type of data?
    • A. 

      Site-centric

    • B. 

      Contact-centricb) Contact-centric

    • C. 

      Enterprise-centric

    • D. 

      URL-centric

    • E. 

      All of the above

    • F. 

      None of the above