Chapters 1-6
This is a practice quiz on chapters one through 6 out of the book. All questions were taken from website.
- 1.
Which of the following venture in to the digital world were unsuccessful or less successful than anticipated?
- A.
AOL acquired Time Warner
- B.
AT&T acquired of cable television company Tele-Communications, Inc. (TCI)
- C.
Pets dot com
- D.
All of the Above
Correct Answer
D. All of the Above -
- 2.
What are the three stages of economic development?
- A.
Agricultural, atomic, space
- B.
Atomic, space, computer
- C.
Agricultural, industrial, information
- D.
Agricultural, atomic, information
Correct Answer
C. Agricultural, industrial, information -
- 3.
What was the main form of communication in pre agricultural society?
- A.
The spoken word
- B.
Writing on papyrus
- C.
The printing press
- D.
Cave drawings
Correct Answer
A. The spoken word -
- 4.
What was the mode of communication in information societies?
- A.
Oral communication
- B.
Written communication
- C.
Printing
- D.
Information technology
Correct Answer
D. Information technology -
- 5.
What form of community is found in information society?
- A.
Tribe
- B.
Village
- C.
Nation States
- D.
Global Village
Correct Answer
D. Global Village -
- 6.
Which of the following is an element of the SMCR model?
- A.
Source
- B.
Message
- C.
Channel
- D.
All of the above
Correct Answer
D. All of the above -
- 7.
Which of the following would be source?
- A.
Television network news anchor
- B.
Viewer of a local cable access program
- C.
CD listener
- D.
Reader of newspaper
Correct Answer
A. Television network news anchor -
- 8.
What is feedback?
- A.
A radio transmitter
- B.
Distortion or errors introduced to message
- C.
A response back from the receiver returned to the sender
- D.
Means by which a message reaches and audience
Correct Answer
C. A response back from the receiver returned to the sender -
- 9.
What is intrapersonal communication?
- A.
Communication within one person
- B.
Small group communication
- C.
One-Way communication
- D.
Media communication
Correct Answer
A. Communication within one person -
- 10.
What Activity accounts for the largest proportion of the U.S. economy?
- A.
The auto industry
- B.
Farming
- C.
Construction
- D.
The producing, processing, or distributing information
Correct Answer
D. The producing, processing, or distributing information -
- 11.
What is cybernetics?
- A.
The newest brand of PCI
- B.
A form of web page
- C.
Study of communication and control in living organisms or machines
- D.
A form of computer hate speech
Correct Answer
C. Study of communication and control in living organisms or machines -
- 12.
What is convergence?
- A.
Th coming together of computer and communication technology
- B.
Interpersonal communications
- C.
Format of HDTV
- D.
The teachings of critical thinking in higher education
Correct Answer
A. Th coming together of computer and communication technology -
- 13.
Identify the example of convergence
- A.
HDTV
- B.
On-line publications
- C.
Old music sharing Napster
- D.
All of the above
Correct Answer
D. All of the above -
- 14.
What is the means of distribution in industrial society?
- A.
Foot power
- B.
Sailing ships
- C.
Railroads
- D.
The internet
Correct Answer
D. The internet -
- 15.
What does an encoder do?
- A.
Encrypts messages in to secret code
- B.
Adds nose to a signal
- C.
Translates the message into one that can be communicated
- D.
Adds close captions to a television signal
Correct Answer
C. Translates the message into one that can be communicated -
- 16.
What is the sampling rate for CDs?
- A.
8000 samples per second
- B.
44,100 samples per second
- C.
44.1 kHz
- D.
8000 times per minute
Correct Answer(s)
B. 44,100 samples per second
C. 44.1 kHz -
- 17.
Who was Adam Smith?
- A.
Canadian Media Theorist
- B.
INventor of digital recording
- C.
16th century economists
- D.
None of the above
Correct Answer
C. 16th century economists -
- 18.
What is "economies of scale"?
- A.
Big companies can produce products for less
- B.
The media is not controlled by the economy
- C.
Mass production is no economical
- D.
You can save money by advertising on the media
Correct Answer
A. Big companies can produce products for less -
- 19.
What would be marginal cost of media?
- A.
Cost to print additional copied of a newspaper
- B.
Wages of writers, editors, designers, etc.
- C.
Cost of network television programs
- D.
Rent, electricity, insurance, etc.
Correct Answer
A. Cost to print additional copied of a newspaper -
- 20.
What is the fixed cost of media called?
- A.
Book cost
- B.
First copy cost
- C.
Marginal cost
- D.
All of the above
Correct Answer
B. First copy cost -
- 21.
Television networks would be an example of?
- A.
Monopoly
- B.
Oligopoly
- C.
Free market
- D.
A bad way to make money
Correct Answer
B. Oligopoly -
- 22.
What is the marginal cost for new media?
- A.
Cost x2π^2
- B.
It approaches infinity
- C.
Almost zero
- D.
Equal to the fixed cost
Correct Answer
C. Almost zero -
- 23.
When you do a search on Yahoo and are shown a box offering books on Amazon.com, Yahoo receives a payment if you click on the box. What is this called?
- A.
Referral fee
- B.
Endorsements fee
- C.
Licensing fee
- D.
Listing fee
Correct Answer
A. Referral fee -
- 24.
What is Disintermediation?
- A.
Effect of media news coverage
- B.
Disappearance of distributors due to e-commerce
- C.
Disappearance of local merchants
- D.
Effect of media on business
Correct Answer
B. Disappearance of distributors due to e-commerce -
- 25.
Who is Karl Marx?
- A.
Member of family of screen comedians
- B.
The premier of Russia
- C.
Nineteenth century political economist
- D.
Media Critic
Correct Answer
C. Nineteenth century political economist -
- 26.
What is the Hypodermic Model?
- A.
The theory that what you see and hear on the media controls your behavior
- B.
Example of selective exposure
- C.
Media faction
- D.
Explanation of the function of media entertainment
Correct Answer
A. The theory that what you see and hear on the media controls your behavior -
- 27.
Which of the following is an example of "surveillance" as societal functions of media?
- A.
The Home Shopping Network
- B.
Soap Operas
- C.
The New York Times online
- D.
All of the above
Correct Answer
C. The New York Times online -
- 28.
Why do people use media?
- A.
Information
- B.
Entertainment
- C.
Kill Time
- D.
All of the above
Correct Answer
D. All of the above -
- 29.
Who would be first to start using a Palm Pilot?
- A.
Innovators
- B.
Early adopters
- C.
Laggards
- D.
All of the above
Correct Answer
A. Innovators -
- 30.
Before printing
- A.
There were no books
- B.
There were few books and they were very expensive
- C.
There was very little illiteracy
- D.
Cafes serves as libraries
Correct Answer(s)
B. There were few books and they were very expensive
C. There was very little illiteracy -
- 31.
Moveable type was first invented in?
- A.
China
- B.
Germany
- C.
U.S.A.
- D.
Greenland
Correct Answer
A. China -
- 32.
What was the first book printed in Europe?
- A.
Gone with the wind
- B.
Uncle Tom's Cabin
- C.
Hunt For Red October
- D.
Gutenberg Bible
Correct Answer
D. Gutenberg Bible -
- 33.
What was the first book published in the New World?
- A.
Gutenburg Bible
- B.
Poor Richard's Almanac
- C.
Bay Psalm Book
- D.
Uncle Tom's Cabin
Correct Answer
C. Bay Psalm Book -
- 34.
Where was the first modern library?
- A.
Alexandria, Egypt
- B.
Oxford, England
- C.
University of Akron
- D.
Washington D.C.
Correct Answer
B. Oxford, England -
- 35.
What is an example of a woman's magazine?
- A.
Godey's Lady Book
- B.
Harper's Weekly
- C.
Port Folio
- D.
The National Magazine of Richmond
Correct Answer
A. Godey's Lady Book -
- 36.
What has government done to support magazines?
- A.
Fund the invention of the color printing press
- B.
Build free libraries
- C.
Pass the Postal Act of 1879
- D.
All of the above
Correct Answer
C. Pass the Postal Act of 1879 -
- 37.
Which of the following publisher has been in business since the 1800's?
- A.
Lipincott
- B.
Wiley
- C.
Harper & Row
- D.
All of the above
Correct Answer
D. All of the above -
- 38.
What were Dime novels?
- A.
Pulp fiction that sold for a dime
- B.
Highbrow literature
- C.
College literature books
- D.
All of the above
Correct Answer
A. Pulp fiction that sold for a dime -
- 39.
What as the first wire photo?
- A.
Bombings of Pearl Harbor
- B.
Photo or Marilyn Monroe
- C.
Photo of Pope Pius XI
- D.
9/11 attack on the World Trade Center
Correct Answer
C. Photo of Pope Pius XI -
- 40.
Which of the following news papers is a nation daily?
- A.
The Daily Onion
- B.
The New York Times
- C.
Long Island Newsday
- D.
LA Times
Correct Answer
B. The New York Times -
- 41.
What is it when two newspapers share printing and advertising departments but have separate editorial departments?
- A.
Joint print departments
- B.
Joint bargaining systems
- C.
Joint operating systems
- D.
Bad for business
Correct Answer
C. Joint operating systems -
- 42.
Which of the following is NOT a newspaper chain?
- A.
Gannett
- B.
Knight-Ridder
- C.
New York Times
- D.
Scripps-Howard
Correct Answer
C. New York Times -
- 43.
What is a statement, which is untrue, that would expose a private person to ridicule or contempt?
- A.
Defamation
- B.
Advertising
- C.
Disenfranchisement
- D.
News
Correct Answer
A. Defamation -
- 44.
Which of the following is libelous statement?
- A.
The newspaper published that Professor Roberts, in the geology dept. has a STD he caught from a student (he does not have this)
- B.
Congressman Smith state in the congrssional record that prof. Roberts, in the geology dept. has a STD he caught from a student.
- C.
The newspaper publishes that congressman smith has had an affair with a congressional intern
- D.
The newspaper published that prof. X at a major Ohio University has a std he got from a student (does not have this)
Correct Answer
A. The newspaper published that Professor Roberts, in the geology dept. has a STD he caught from a student (he does not have this) -
- 45.
Which of the following is true about the right of privacy?
- A.
It is specifically granted by the constitution
- B.
Protects people from the press
- C.
Protects people from the government
- D.
Protects public figures
Correct Answer
C. Protects people from the government -
- 46.
What best describes Matt Drudge?
- A.
Investigative Reporter
- B.
Newspaper Columnist
- C.
A bottom feeder who gossips over the internet
- D.
Editor of the New York Times
Correct Answer
C. A bottom feeder who gossips over the internet -
- 47.
Who is most likely to get a job in journalism?
- A.
A graduate of an accredited journalism program who writes poorly
- B.
A graduate of a liberal arts collage who writes very good
- C.
A communication major who didn't take any writing or editing classes
Correct Answer
B. A graduate of a liberal arts collage who writes very good -
- 48.
According to Dr. Caplan who should be honored as the father of radio?
- A.
James Clark Maxwell
- B.
Heinrich Hertz
- C.
Gugliemo Marconi
- D.
Lee De Forest
Correct Answer
A. James Clark Maxwell -
- 49.
Who was the first to demonstrate the existence of radio waves?
- A.
James Clark Maxwell
- B.
Heinrich Hertz
- C.
Gugliemo Marconi
- D.
Lee De Forest
Correct Answer
B. Heinrich Hertz -
- 50.
Why did Marconi sell his invention to the British?
- A.
His mother was British and has contacts in the British Navy
- B.
The Italian government was not interested
- C.
The British needed to communicated to its far flung empire
- D.
All of the above
Correct Answer
D. All of the above -
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Mar 21, 2022Quiz Edited by
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