Chapter 9 Product Concepts

10 Questions | Total Attempts: 151

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Product Quizzes & Trivia

This is a quiz about different brands. You should do well on it.


Questions and Answers
  • 1. 
    A brand name owned by a wholesaler or a retailer
    • A. 

      Private brand

    • B. 

      Your brand

    • C. 

      Global brand

    • D. 

      Brand

  • 2. 
    The elements of a brand that cannot be spoken
    • A. 

      Brand

    • B. 

      Brand mark

    • C. 

      Brand quity

    • D. 

      Mark

  • 3. 
    A consistent preference for one brand over all others
    • A. 

      Service mark

    • B. 

      Trademark

    • C. 

      Cobranding

    • D. 

      Brand loyalty

  • 4. 
    A trade mark for service
    • A. 

      Service mark

    • B. 

      Trademark

    • C. 

      UCA

    • D. 

      Generic product name

  • 5. 
    Using different brand names for different products
    • A. 

      Cobrading

    • B. 

      Private brand

    • C. 

      Brand

    • D. 

      Individual branding

  • 6. 
    The exclusive right to use a brand or part of a brand
    • A. 

      Cobranding

    • B. 

      Happymark

    • C. 

      Trademark

    • D. 

      Schools mark

  • 7. 
    Placing two or more brand names on a product or its package
    • A. 

      Cobranding

    • B. 

      Service mark

    • C. 

      Family brand

    • D. 

      Dads brand

  • 8. 
    Maketing several different products under the same brand name
    • A. 

      Carrigan brand

    • B. 

      Family brand

    • C. 

      Cobranding

    • D. 

      Family brands

  • 9. 
    That part of a brand that can be spoken, including letters, words, and numbers
    • A. 

      Brands

    • B. 

      Brand mark

    • C. 

      Name

    • D. 

      Brand name

  • 10. 
    Identifies a product by class or type and cannot be trademarked
    • A. 

      Generic product name

    • B. 

      Product name

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