Chapter 12 Marketing

14 Questions

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Marketing Quizzes & Trivia

Chapter 12 Marketing


Questions and Answers
  • 1. 
    Which is an example of integrated marketing communications?
    • A. 

      All McDonald's have the same logo and sign

    • B. 

      The UConn logo appears the same way online and in print

    • C. 

      The Target bullseye is on commericals and reciepts

    • D. 

      All of the above

  • 2. 
    This promotional tool is costly but has an overall low cost of exposure and is great for reaching a lot of people.
    • A. 

      Public relations

    • B. 

      Personal selling

    • C. 

      Advertising

    • D. 

      Sales promotion

  • 3. 
    This promotional tool says "buy it now."
    • A. 

      Public relations

    • B. 

      Sales promotion

    • C. 

      Personal selling

    • D. 

      Advertising

  • 4. 
    This is the only promotional tool which is pull.
    • A. 

      Advertising

    • B. 

      Personal selling

    • C. 

      Sales promotion

    • D. 

      Direct marketing

  • 5. 
    A new cell phone brand arrives on the market from Asia. Which type of ads should the company use?
    • A. 

      Reminder

    • B. 

      Informative

    • C. 

      Persuasive

  • 6. 
    As competition increases, this type of advertising becomes more and more important.
    • A. 

      Reminder

    • B. 

      Informative

    • C. 

      Persuasive

  • 7. 
    I want one percent of market share, by 2012. What form of budgeting should I use for my ads?
    • A. 

      Affordable

    • B. 

      Object and task

    • C. 

      Percentage of sales

    • D. 

      Competitve parity

  • 8. 
    An ad shows a kid making Eggo waffles for breakfast. What type of ad is it?
    • A. 

      Lifestyle

    • B. 

      Slice of life

    • C. 

      Mood

    • D. 

      Personality

  • 9. 
    A clinical trial shows that 9/10 people to do better with crest than the competition.
    • A. 

      Technical expertise

    • B. 

      Scientific evidence

    • C. 

      Testimonial

    • D. 

      Slice of life

  • 10. 
    An advertisement for Travelers' Insurance shows an umbrellla following around a man. What type of ad?
    • A. 

      Testimonial

    • B. 

      Slice of life

    • C. 

      Lifestyle

    • D. 

      Fantasy

  • 11. 
    If you want to have the most demographic selectivity, you should aim for this type of ad.
    • A. 

      Newspaper

    • B. 

      Magazine

    • C. 

      TV

    • D. 

      Outdoor

  • 12. 
    There's a small picture at the bottom of the ad which shows the product. This is a...
    • A. 

      Illustration

    • B. 

      Picture

    • C. 

      Pack shot

  • 13. 
    Budweiser advertises all year round but has a lot more commericals during the superbowl. This is an example of what type of advertising?>
    • A. 

      Flighted

    • B. 

      Continuous

    • C. 

      Pulsing

  • 14. 
    Some candy companies only advertise during the holidays. They follow what type of exposure.
    • A. 

      Flighted

    • B. 

      Continuous

    • C. 

      Pulsing