Campaign Landing Pages Quiz 2016
Campaign Landing Pages Quiz
Questions and Answers
- 1.
Campaign Landing Pages are websites.
- A.
True
- B.
False
Correct Answer
B. FalseExplanation
False. A campaign landing page is only active during the campaign and is not indexed by the search engines. It is a tool to enhance lead generation for a campaign, not replace a bad website.Rate this question:
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- 2.
Which four products are our Landing Pages available for? (please select 4)
- A.
SEM
- B.
Search Engine Optimization
- C.
Online Display
- D.
Facebook Advertising
- E.
Direct Email
- F.
List Optimization
Correct Answer(s)
A. SEM
C. Online Display
D. Facebook Advertising
E. Direct EmailExplanation
Our Landing Pages are available for SEM, Online Display, Facebook Advertising, and Direct Email. This means that users can create landing pages specifically tailored for these four products. The landing pages can be optimized and designed to effectively promote and convert customers for these advertising channels.Rate this question:
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- 3.
The Campaign Landing Page will live on a Propel domain, only accessible by clicking through from a digital campaign.
- A.
True
- B.
False
Correct Answer
A. TrueExplanation
The explanation for the given correct answer is that the Campaign Landing Page will indeed be hosted on a Propel domain. This means that it will only be accessible by clicking through from a digital campaign. This helps to ensure that the landing page is targeted specifically to the audience of the digital campaign and increases the chances of conversion or engagement with the campaign.Rate this question:
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- 4.
Our Campaign Landing Pages are focused on conversions by funneling the prospects into the goal/objective and limiting distractions.
- A.
True
- B.
False
Correct Answer
A. TrueExplanation
The statement is true because campaign landing pages are designed to drive conversions by guiding prospects towards a specific goal or objective. These pages are optimized to limit distractions and keep the focus on the desired action, such as making a purchase or signing up for a newsletter. By removing unnecessary elements and providing clear calls-to-action, campaign landing pages can effectively drive conversions and achieve their intended objectives.Rate this question:
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- 5.
Is the cost for a Campaign Landing Page a monthly reoccurring cost or a one-time setup fee?
- A.
Monthly Cost
- B.
One-Time Fee
Correct Answer
B. One-Time FeeExplanation
The cost for a Campaign Landing Page is a one-time setup fee. This means that the fee is charged only once at the beginning of setting up the landing page for the campaign. There are no monthly recurring costs associated with it.Rate this question:
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- 6.
Can a client make copy changes to their Campaign Landing Pages, like changing out a promotional message in the middle of a campaign.
- A.
No, we do not allow changes
- B.
Yes, the client must pay a fee and they receive 1 change
- C.
Yes, the client must pay a fee and they receive 2 changes
- D.
Yes, it's free to make copy changes
Correct Answer
C. Yes, the client must pay a fee and they receive 2 changesExplanation
Clients are allowed to make copy changes to their Campaign Landing Pages, but they must pay a fee for this service. Additionally, they are limited to a total of 2 changes throughout the campaign.Rate this question:
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- 7.
We will "hold" a client's Campaign Landing Page for up to one year, if a campaign ends, so the client can use the same page with the next campaign.
- A.
True
- B.
False
Correct Answer
A. TrueExplanation
CLP will most likely incur a Copy Change Fee to update copy and images.Rate this question:
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- 8.
Our Campaign Landing Pages are NOT mobile friendly.
- A.
True
- B.
False
Correct Answer
B. FalseExplanation
The statement suggests that the Campaign Landing Pages are mobile friendly. This means that the pages are designed and optimized to be easily viewed and used on mobile devices such as smartphones and tablets.Rate this question:
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- 9.
What metrics can we track with our Campaign Landing Pages?
- A.
Calls
- B.
Landing Page Engagement (clicks on maps, directions, social buttons, etc.)
- C.
Web Traffic
- D.
Forms
Correct Answer(s)
A. Calls
B. Landing Page Engagement (clicks on maps, directions, social buttons, etc.)
D. FormsExplanation
The metrics that can be tracked with campaign landing pages include calls, landing page engagement (such as clicks on maps, directions, social buttons, etc.), and forms. These metrics provide insights into the effectiveness of the landing page in terms of generating phone calls, user engagement, and form submissions. By tracking these metrics, businesses can assess the success of their campaigns and make necessary adjustments to optimize their landing pages for better results.Rate this question:
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- 10.
What is the username and password to the training site? (training.propelmarketing.com)
- A.
Demo demo
- B.
Password password
- C.
Propel propelU
- D.
Sales sales
Correct Answer
C. Propel propelUExplanation
The correct answer for the username and password to the training site (training.propelmarketing.com) is "propel" for the username and "propelU" for the password.Rate this question:
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- 11.
What steps should you take after selling a Campaign Landing Page? Check all that apply
- A.
Supply the CSS with as much information about the client as possible in advance of the intake call
- B.
Do nothing - CSS will take care of everything
- C.
Enter the order by calling 1-800-549-3670 Option #2
- D.
Plan on attending first 10-15 minutes of the appointment to ensure a smooth transition
- E.
Schedule a kick-off call is sale is a new customer or a meeting with your current CSS on the account if the sale is for an existing customer
Correct Answer(s)
A. Supply the CSS with as much information about the client as possible in advance of the intake call
C. Enter the order by calling 1-800-549-3670 Option #2
D. Plan on attending first 10-15 minutes of the appointment to ensure a smooth transition
E. Schedule a kick-off call is sale is a new customer or a meeting with your current CSS on the account if the sale is for an existing customerExplanation
After selling a Campaign Landing Page, you should supply the CSS with as much information about the client as possible in advance of the intake call. This will help the CSS to understand the client's requirements and provide better service. Additionally, you should enter the order by calling 1-800-549-3670 Option #2 to ensure that the order is processed correctly. It is also recommended to plan on attending the first 10-15 minutes of the appointment to ensure a smooth transition and address any immediate concerns. Finally, you should schedule a kick-off call if the sale is for a new customer or a meeting with your current CSS on the account if the sale is for an existing customer to discuss the next steps and ensure a successful collaboration.Rate this question:
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- 12.
What is the purpose of a Campaign Landing Page? (please select 4)
- A.
Maximize conversions
- B.
As a tool to funnel prospects into the goal/objective of conversions
- C.
To segment results of campaigns (one CLP per campaign)
- D.
To support whatever the advertising message is without distractions that mgiht be on a bad website
- E.
To increase the clients website traffic
Correct Answer(s)
A. Maximize conversions
B. As a tool to funnel prospects into the goal/objective of conversions
C. To segment results of campaigns (one CLP per campaign)
D. To support whatever the advertising message is without distractions that mgiht be on a bad websiteExplanation
A Campaign Landing Page serves multiple purposes. Firstly, it is designed to maximize conversions by providing a focused and optimized user experience. Secondly, it acts as a tool to funnel prospects towards the goal of conversions, guiding them through the desired conversion path. Additionally, having a separate landing page for each campaign allows for better segmentation of campaign results, making it easier to analyze and measure the effectiveness of different campaigns. Lastly, the landing page supports the advertising message by eliminating distractions that may be present on a poorly designed website, ensuring that the message is delivered effectively.Rate this question:
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