Test your knowledge of unit 1
Producing Apple iPhones had become more profitable
Costs of producing iPhones had recently increased
VAT on mobile phones had increased
Prices of competitors’ mobile phones had fallen
Trade credit
Venture capital
Sale of assets
An overdraft
An increase in price
An increase in supply
A fall in demand
A fall in profits
A range of respondents was chosen representing all rail passengers
Questions were asked at various times on different days of the week
First and standard class passengers were included in the sample
Only passengers with discount cards were used in the sample
Sales revenue increases
Advertising costs might fall
Customer loyalty increases
Producers can sell what they want
Fall in cost of supplies
Reduction in real wages for its staff
Increase in exports
Increase in recruitment
Margin of safety
Pricing strategy
Sales volume
Potential profit
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