American Light Lagers: Beer Quiz!
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Have you ever tried an American Light Lager? Most of the time, the light lager will contain less alcohol, but all pale lagers are lower in calories and carbohydrates. Rice or corn may be used to lighten up the brew. The hops character in light beer is generally low, as it only serves to balance the flavor. This quiz will have you raising a glass in celebration when you pass it.
- 1.How much longer does an American Light Lager consumer stay in an account when compared to a craft consumer?
- A.
17 minutes
- B.
18 minutes
- C.
15 minutes
- D.
19 minutes
- 2.What types of beer should be served on 16oz glassware?
- A.
Exploration Craft
- B.
Trade-in/Invitation Craft
- C.
American Light Lager
- D.
Experimentation Craft
- 3.The first step of Building with Beer is to Understand your Customer.
- A.
True
- B.
False
- 4.____ of 10 checks with alcohol contain beer.
- 5.Beer contributes to ____% of the total check value.
- 6.23% of drinkers are exclusive to American Light Lagers and they account for 20% of total category volume.
- A.
True
- B.
False
- 7.Check all that apply as American Light Lager consumer facts.
- A.
Prefer their brand in a bottle
- B.
Are 2X more loyal to their brand than craft drinkers are to theirs
- C.
Will never return if their favorite brand is not available on tap
- D.
Drink 1.2 more Light Lagers per occasion than Crafts
- E.
Hurt the image of a retail account
- 8.What percentage of consumers are exclusive to American Light Lagers?
- A.
22%
- B.
32%
- C.
23%
- D.
20%
- E.
19%
- 9.Exclusive American Light Lager consumers account for ____ % of total category volume.
- 10.Accounts that do not tap American Light Lagers run the risk of?
- A.
Alienating the 23% of exclusive Light Lager drinkers
- B.
Upsetting Craft Consumers
- C.
Having customers not return because their preferred brand is not available in their favorite package
- 11.The first step of Building with Beer is to Understand how your customer makes money.
- A.
True
- B.
False
- 12.The second step of Building with Beer is to Understand how the retailer makes money.
- A.
True
- B.
False
- 13.What percentage of consumers will not return if their favorite brand is not available in their favorite package?
- A.
50%
- B.
55%
- C.
23%
- D.
45%
- 14.___% of consumers will not return if their favorite brand is not available in their favorite package.
- 15.American Light Lager consumers are more sensitive to price than craft consumers.
- A.
True
- B.
False
- 16.American Light Lager consumers are less sensitive to price than craft consumers.
- A.
True
- B.
False
- 17.How much more loyal are American Light Lager consumers to their brand than craft consumers?
- A.
1.5X
- B.
3X
- C.
2.5X
- D.
2X
- E.
No More Loyal
- 18.____% of drinkers are exclusive to craft.
- 19.Exclusive Craft drinkers account for ____ % of total category volume.
- A.
7
- B.
3
- C.
5
- D.
4
- 20.22% of the craft consumers' beers are American Light Lagers.
- A.
True
- B.
False
- 21.What % of craft consumers prefer drinking American Light Lagers while watching sports?
- A.
26%
- B.
22%
- C.
23%
- D.
28%
- 22.Check all that apply as Craft consumer facts.
- A.
26% prefer drinking an American Light Lager while watching sports
- B.
22% of their beers are American Light Lagers
- C.
7% are exclusive to craft beers
- D.
Exclusive craft drinkers only account for 4% of category volume
- 23.25% of the craft consumers' beers are American Light Lagers.
- A.
True
- B.
False
- 24.The craft consumer will return to an American Light Lager after their 2nd or 3rd beer.
- A.
True
- B.
False
- 25.Cider has grown ___% from 2012 through 2014.
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