Building With Beer In Class Assessment - August 11th
.
Questions and Answers
- 1.
How much longer does an American Light Lager consumer stay in an account when compared to craft consumer?
- A.
17 minutes
- B.
18 minutes
- C.
15 minutes
- D.
19 minutes
Correct Answer
D. 19 minutesExplanation
Craft beer consumers tend to stay longer in an account compared to American Light Lager consumers. This is indicated by the fact that the craft beer consumer stays for 19 minutes, which is the longest duration among the given options. The longer stay could be attributed to the craft beer consumer's interest in exploring different flavors and varieties of beer, as well as their appreciation for the craftsmanship and unique qualities of craft beers.Rate this question:
-
- 2.
What types of beer should be served 16oz glassware?
- A.
Exploration Craft
- B.
Trade-in/Invitation Craft
- C.
American Light Lager
- D.
Experimentation Craft
Correct Answer(s)
B. Trade-in/Invitation Craft
C. American Light LagerExplanation
The types of beer that should be served in a 16oz glassware are Trade-in/Invitation Craft and American Light Lager. These types of beer are typically served in larger glassware to accommodate the volume of the beer and to allow for proper aeration and presentation. Serving these beers in a 16oz glassware enhances the drinking experience and allows the flavors and aromas to be fully appreciated.Rate this question:
-
- 3.
The first step of Building with Beer is to Understand your Customer
- A.
True
- B.
False
Correct Answer
A. TrueExplanation
Understanding your customer is a crucial first step in building with beer. By understanding your customer, you can identify their needs, preferences, and desires, which will help you create products or services that cater to their specific requirements. This understanding allows you to tailor your offerings to meet their expectations, resulting in higher customer satisfaction and loyalty. It also helps you identify potential market opportunities and develop effective marketing strategies. Overall, understanding your customer is essential for building a successful business in the beer industry.Rate this question:
-
- 4.
____ of 10 checks with alcohol contain beer
Correct Answer
6Explanation
The statement indicates that out of 10 checks with alcohol, 6 of them contain beer. This means that the majority of the checks with alcohol have beer, as 6 out of 10 is a higher number.Rate this question:
- 5.
Beer contributes to ____% of total check value
Correct Answer
25%
25
25 percentExplanation
The answer is 25%, 25, or 25 percent because it indicates the percentage or proportion of the total check value that is contributed by beer. This implies that if the total check value is $100, then $25 would be attributed to beer.Rate this question:
- 6.
23% of drinkers are exclusive to American Light Lagers and they account for 20% of total category volume
- A.
True
- B.
False
Correct Answer
B. FalseExplanation
23% of drinkers are exclusive to American Light Lagers and they account for 23% of total category volumeRate this question:
-
- 7.
Check all that apply as American Light Lager consumer facts
- A.
Prefer their brand in a bottle
- B.
Are 2X more loyal to their brand than craft drinkers are to theirs
- C.
Will never return if their favorite brand is not available on tap
- D.
Drink 1.2 more Light Lagers per occasion than Crafts
- E.
Hurt the image of a retail account
Correct Answer(s)
B. Are 2X more loyal to their brand than craft drinkers are to theirs
D. Drink 1.2 more Light Lagers per occasion than CraftsExplanation
American Light Lager consumers are 2X more loyal to their brand than craft drinkers are to theirs. They also drink 1.2 more Light Lagers per occasion than Crafts.Rate this question:
-
- 8.
What percentage of consumers are exclusive to American Light Lagers?
- A.
22%
- B.
32%
- C.
23%
- D.
20%
- E.
19%
Correct Answer
C. 23%Explanation
The correct answer is 23%. This means that out of all the consumers, 23% exclusively prefer American Light Lagers.Rate this question:
-
- 9.
Exclusive American Light Lager consumers account for ____ % of total category volume
Correct Answer
23%
23
23 percentExplanation
The correct answer is 23%, 23, or 23 percent. This indicates that exclusive American Light Lager consumers make up 23% of the total category volume.Rate this question:
- 10.
Accounts that do not tap American Light Lagers run the risk of
- A.
Alienating the 23% of exclusive Light Lager drinkers
- B.
Upsetting Craft Consumers
- C.
Having customers not return because their preferred brand is not available in their favorite package
Correct Answer(s)
A. Alienating the 23% of exclusive Light Lager drinkers
C. Having customers not return because their preferred brand is not available in their favorite packageExplanation
By not offering American Light Lagers, accounts run the risk of alienating the 23% of exclusive Light Lager drinkers who prefer this specific type of beer. Additionally, by not having their preferred brand available in their favorite package, customers may not return to the establishment, leading to potential loss of business. Therefore, it is important for accounts to tap American Light Lagers in order to cater to these specific customer preferences and avoid upsetting both Light Lager drinkers and craft consumers.Rate this question:
-
- 11.
The first step of Building with Beer is to Understand how your customer makes money
- A.
True
- B.
False
Correct Answer
B. FalseExplanation
The correct answer is False. The first step of Building with Beer is not to understand how your customer makes money. The correct first step is to understand your customer's needs and preferences, as well as their pain points and challenges. By understanding these factors, you can then tailor your product or service to meet their specific needs and provide value. Understanding how your customer makes money may be important in later steps of the process, such as pricing and profitability analysis, but it is not the first step.Rate this question:
-
- 12.
The second step of Building with Beer is to Understand how the retailer makes money
- A.
True
- B.
False
Correct Answer
A. TrueExplanation
The second step of Building with Beer is to understand how the retailer makes money. This is important because it helps the brewery to strategize and align their products and pricing with the retailer's business model. By understanding the retailer's profit margins, pricing strategies, and target market, the brewery can tailor their offerings to maximize sales and profitability. This step also allows the brewery to build a strong partnership with the retailer by demonstrating their knowledge and commitment to their mutual success.Rate this question:
-
- 13.
What percentage of consumers will not return if their favorite brand is not available in their favorite package?
- A.
50%
- B.
55%
- C.
23%
- D.
45%
Correct Answer
B. 55%Explanation
The correct answer is 55%. This means that more than half of the consumers will not return if their favorite brand is not available in their favorite package. This suggests that packaging plays a significant role in consumer loyalty and satisfaction.Rate this question:
-
- 14.
___% of consumers will not return if their favorite brand is not available in their favorite package
Correct Answer
55
55%
55 percentExplanation
The correct answer is 55, 55%, 55 percent. This indicates that 55% of consumers will not return if their favorite brand is not available in their preferred package. This statistic highlights the importance of providing customers with their desired packaging options in order to retain their loyalty and ensure repeat business.Rate this question:
- 15.
American Light Lager consumers are more sensitive to price than craft consumers
- A.
True
- B.
False
Correct Answer
A. TrueExplanation
American Light Lager consumers are more sensitive to price than craft consumers because American Light Lager is typically a mass-produced, commercially available beer that is marketed towards a wider audience. Craft beer, on the other hand, is often produced in smaller batches and tends to have a higher price point due to its artisanal nature. Craft beer consumers are typically more willing to pay a premium for unique flavors and higher quality ingredients, whereas American Light Lager consumers may prioritize affordability and accessibility. Therefore, it can be inferred that American Light Lager consumers are more sensitive to price.Rate this question:
-
- 16.
American Light Lager consumers are less sensitive to price than craft consumers
- A.
True
- B.
False
Correct Answer
B. FalseExplanation
Craft beer consumers are generally less sensitive to price compared to American Light Lager consumers. This is because craft beer is often perceived as a premium product, with higher quality ingredients and unique flavors, which justifies a higher price point. On the other hand, American Light Lager consumers tend to prioritize affordability and are more price-sensitive. Therefore, the given answer, "False," is correct as it contradicts the statement that American Light Lager consumers are less sensitive to price than craft consumers.Rate this question:
-
- 17.
How much more loyal are American Light Lager consumers to their brand than craft consumers?
- A.
1.5X
- B.
3X
- C.
2.5X
- D.
2X
- E.
No More Loyal
Correct Answer
D. 2XExplanation
American Light Lager consumers are twice as loyal to their brand compared to craft consumers. This means that they are more likely to consistently choose and prefer American Light Lager over other brands, while craft consumers may be more open to trying different craft beer brands. The loyalty of American Light Lager consumers is significantly higher than that of craft consumers.Rate this question:
-
- 18.
____% of drinkers are exclusive to craft
Correct Answer
7
7%
7 percentExplanation
The given answer, 7, 7%, 7 percent, suggests that the percentage of drinkers who exclusively consume craft drinks is 7%.Rate this question:
- 19.
Exclusive Craft drinkers account for ____ % of total category volume
- A.
7
- B.
3
- C.
5
- D.
4
Correct Answer
D. 4Explanation
The correct answer is 4. This means that exclusive Craft drinkers account for 4% of the total category volume.Rate this question:
-
- 20.
22% of the craft consumers' beers are American Light Lagers
- A.
True
- B.
False
Correct Answer
A. TrueExplanation
The statement is true because it states that 22% of craft consumers' beers are American Light Lagers. This means that a significant portion of the craft beer market consists of American Light Lagers, indicating a preference for this type of beer among craft beer consumers.Rate this question:
-
- 21.
What % of craft consumers prefer drinking American Light Lagers while watching sports?
- A.
26%
- B.
22%
- C.
23%
- D.
28%
Correct Answer
A. 26%Explanation
Craft consumers prefer drinking American Light Lagers while watching sports by a percentage of 26%.Rate this question:
-
- 22.
Check all that apply as Craft consumer facts
- A.
26% prefer drinking an American Light Lager while watching sports
- B.
22% of their beers are American Light Lagers
- C.
7% are exclusive to craft beers
- D.
Exclusive craft drinkers only account for 4% of category volume
Correct Answer(s)
A. 26% prefer drinking an American Light Lager while watching sports
B. 22% of their beers are American Light Lagers
C. 7% are exclusive to craft beers
D. Exclusive craft drinkers only account for 4% of category volumeExplanation
Craft consumer facts include the following: 26% of craft consumers prefer drinking an American Light Lager while watching sports, 22% of their beers are American Light Lagers, 7% of their beers are exclusive to craft beers, and exclusive craft drinkers only account for 4% of the category volume.Rate this question:
-
- 23.
25% of the craft consumers' beers are American Light Lagers
- A.
True
- B.
False
Correct Answer
B. FalseExplanation
22% of the craft consumers' beers are American Light LagersRate this question:
-
- 24.
The craft consumer will return to an American Light Lager after their 2nd or 3rd beer
- A.
True
- B.
False
Correct Answer
A. TrueExplanation
The statement suggests that craft consumers tend to return to an American Light Lager after having a few beers. This implies that while they may initially try different craft beers, they eventually go back to their preferred choice of American Light Lager. This could be due to personal taste preferences or familiarity with the flavor profile of American Light Lagers.Rate this question:
-
- 25.
Cider has grown ___% from 2012 through 2014
Correct Answer
60%
60
60 percentExplanation
The correct answer for this question is 60%, 60, or 60 percent because all three options represent the same value. The question asks for the percentage by which cider has grown from 2012 through 2014, and all three options indicate a growth rate of 60%.Rate this question:
- 26.
What % share of the craft segment does cider represent?
- A.
20%
- B.
60%
- C.
23%
- D.
50%
Correct Answer
A. 20%Explanation
Cider represents a 20% share of the craft segment.Rate this question:
-
- 27.
Check all that apply as Cider consumer facts
- A.
75% of ciders are apple ciders
- B.
Cider is the #2 best selling style of craft beer behind IPA
- C.
31% of beer drinkers also drink cider
- D.
Cider appeals to both genders: 50% both male & female
- E.
Cider has a 20% share of the craft beer segment
Correct Answer(s)
B. Cider is the #2 best selling style of craft beer behind IPA
C. 31% of beer drinkers also drink cider
D. Cider appeals to both genders: 50% both male & female
E. Cider has a 20% share of the craft beer segmentExplanation
The given answer includes multiple statements that are supported by the information provided. It states that cider is the second best-selling style of craft beer after IPA, 31% of beer drinkers also consume cider, cider appeals to both genders with a 50% split between males and females, and cider holds a 20% share of the craft beer segment. These statements are all factual and can be inferred from the given information.Rate this question:
-
- 28.
Invitation crafts deliver ___% of craft dollars with less than 6% of the brands
Correct Answer(s)
54
54%
54 percentExplanation
The statement indicates that invitation crafts deliver a certain percentage of craft dollars, specifically 54%. This means that out of the total craft dollars spent, 54% of it is attributed to invitation crafts. Additionally, it is mentioned that these invitation crafts are associated with less than 6% of the brands. Thus, despite being a small fraction of the brands, invitation crafts contribute significantly to the overall craft dollars, with 54% of it being generated by them.Rate this question:
- 29.
75% of consumers believe beer is better when consumed from a glass rather than a bottle
- A.
True
- B.
False
Correct Answer
A. TrueExplanation
The given statement suggests that 75% of consumers believe that beer tastes better when consumed from a glass rather than a bottle. This indicates a preference among a majority of consumers for drinking beer from a glass.Rate this question:
-
- 30.
What % of consumers prefer bars or restaurants that serve beer in style-appropriate glassware?
- A.
75%
- B.
62%
- C.
80%
- D.
59%
Correct Answer
B. 62%Explanation
The correct answer is 62%. This suggests that a majority of consumers prefer bars or restaurants that serve beer in style-appropriate glassware. This indicates that the presentation and overall experience of drinking beer in the right glassware is important to a significant portion of consumers.Rate this question:
-
- 31.
What % of consumers would pay more for style-appropriate glassware over a generic pint?
- A.
50%
- B.
62%
- C.
47%
- D.
39%
Correct Answer
D. 39%Explanation
According to the given answer of 39%, it suggests that a relatively low percentage of consumers, around 39%, would be willing to pay more for style-appropriate glassware compared to a generic pint. This implies that a majority of consumers prioritize cost or other factors over the style of glassware when making purchasing decisions.Rate this question:
-
- 32.
20% of American Light Lager consumers prefer large draughts (more than 20oz)
- A.
True
- B.
False
Correct Answer
B. FalseExplanation
38% of American Light Lager consumers prefer large draughts (more than 20oz)Rate this question:
-
- 33.
What style(s) of beer should/can be served in a 22oz glass?
- A.
American Light Lagers
- B.
Invitational Crafts
- C.
Exploration Crafts
- D.
Experimentation Crafts
Correct Answer(s)
A. American Light Lagers
B. Invitational Crafts -
- 34.
What style(s) of beer should/can be served in a 10oz glass?
- A.
American Light Lagers
- B.
Invitational Crafts
- C.
Exploration Crafts
- D.
Experimentation Crafts
Correct Answer(s)
C. Exploration Crafts
D. Experimentation CraftsExplanation
The styles of beer that should/can be served in a 10oz glass are Exploration Crafts and Experimentation Crafts. These styles are typically served in smaller glasses to allow for a more focused tasting experience. Serving them in a smaller glass also helps to highlight their unique flavors and aromas. American Light Lagers and Invitational Crafts are not typically served in 10oz glasses, as they are often consumed in larger quantities and benefit from a larger serving vessel.Rate this question:
-
- Academic Quizzes
- Adult Learning Quizzes
- Blended Learning Quizzes
- Career Quizzes
- Coaching Quizzes
- College Quizzes
- Communication Quizzes
- Curriculum Quizzes
- Distance Learning Quizzes
- E Learning Quizzes
- Early Childhood Education Quizzes
- GCSE Quizzes
- Grade Quizzes
- Graduation Quizzes
- Kindergarten Quizzes
- Knowledge Quizzes
- Literacy Quizzes
- Online Assessment Quizzes
- Online Exam Quizzes
- Online Test Quizzes
- Physical Education Quizzes
- Qualification Quizzes
- Religious Education Quizzes
- School Quizzes
- Special Education Quizzes
- Study Quizzes
- Subject Quizzes
- Teaching Quizzes
- Theory Quizzes
- Thesis Quizzes
- University Quizzes
Back to top