Building With Beer In Class Assessment - July

38 Questions | Total Attempts: 79

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Building With Beer In Class Assessment - July - Quiz

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Questions and Answers
  • 1. 
    How much longer does an American Light Lager consumer stay in an account when compared to craft consumer?
    • A. 

      17 minutes

    • B. 

      18 minutes

    • C. 

      15 minutes

    • D. 

      19 minutes

  • 2. 
    What types of beer should be served 16oz glassware?
    • A. 

      Exploration Craft

    • B. 

      Trade-in/Invitation Craft

    • C. 

      American Light Lager

    • D. 

      Experimentation Craft

  • 3. 
    The first step of Building with Beer is to Understand your Customer
    • A. 

      True

    • B. 

      False

  • 4. 
    ____ of 10 checks with alcohol contain beer
  • 5. 
    Beer contributes to ____% of total check value
  • 6. 
    23% of drinkers are exclusive to American Light Lagers and they account for 20% of total category volume
    • A. 

      True

    • B. 

      False

  • 7. 
    Check all that apply as American Light Lager consumer facts
    • A. 

      Prefer their brand in a bottle

    • B. 

      Are 2X more loyal to their brand than craft drinkers are to theirs

    • C. 

      Will never return if their favorite brand is not available on tap

    • D. 

      Drink 1.2 more Light Lagers per occasion than Crafts

    • E. 

      Hurt the image of a retail account

  • 8. 
    What percentage of consumers are exclusive to American Light Lagers?
    • A. 

      22%

    • B. 

      32%

    • C. 

      23%

    • D. 

      20%

    • E. 

      19%

  • 9. 
    Exclusive American Light Lager consumers account for ____ % of total category volume
  • 10. 
    Accounts that do not tap American Light Lagers run the risk of
    • A. 

      Alienating the 23% of exclusive Light Lager drinkers

    • B. 

      Upsetting Craft Consumers

    • C. 

      Having customers not return because their preferred brand is not available in their favorite package

  • 11. 
    The first step of Building with Beer is to Understand how your customer makes money
    • A. 

      True

    • B. 

      False

  • 12. 
    The second step of Building with Beer is to Understand how the retailer makes money
    • A. 

      True

    • B. 

      False

  • 13. 
    What percentage of consumers will not return if their favorite brand is not available in their favorite package?
    • A. 

      50%

    • B. 

      55%

    • C. 

      23%

    • D. 

      45%

  • 14. 
    ___% of consumers will not return if their favorite brand is not available in their favorite package
  • 15. 
    American Light Lager consumers are more sensitive to price than craft consumers
    • A. 

      True

    • B. 

      False

  • 16. 
    American Light Lager consumers are less sensitive to price than craft consumers
    • A. 

      True

    • B. 

      False

  • 17. 
    How much more loyal are American Light Lager consumers to their brand than craft consumers?
    • A. 

      1.5X

    • B. 

      3X

    • C. 

      2.5X

    • D. 

      2X

    • E. 

      No More Loyal

  • 18. 
    ____% of drinkers are exclusive to craft
  • 19. 
    Exclusive Craft drinkers account for ____ % of total category volume
    • A. 

      7

    • B. 

      3

    • C. 

      5

    • D. 

      4

  • 20. 
    22% of the craft consumers' beers are American Light Lagers
    • A. 

      True

    • B. 

      False

  • 21. 
    What % of craft consumers prefer drinking American Light Lagers while watching sports?
    • A. 

      26%

    • B. 

      22%

    • C. 

      23%

    • D. 

      28%

  • 22. 
    Check all that apply as Craft consumer facts
    • A. 

      26% prefer drinking an American Light Lager while watching sports

    • B. 

      22% of their beers are American Light Lagers

    • C. 

      7% are exclusive to craft beers

    • D. 

      Exclusive craft drinkers only account for 4% of category volume

  • 23. 
    25% of the craft consumers' beers are American Light Lagers
    • A. 

      True

    • B. 

      False

  • 24. 
    The craft consumer will return to an American Light Lager after their 2nd or 3rd beer
    • A. 

      True

    • B. 

      False

  • 25. 
    Cider has grown ___% from 2012 through 2014
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