Building With Beer In Class Assessment - July
(114).webp "Building With Beer In Class Assessment - July - Quiz")
Questions and Answers
- 1.
How much longer does an American Light Lager consumer stay in an account when compared to craft consumer?
- A.
17 minutes
- B.
18 minutes
- C.
15 minutes
- D.
19 minutes
Correct Answer
D. 19 minutesExplanation
The correct answer is 19 minutes. This means that an American Light Lager consumer stays in an account 19 minutes longer compared to a craft consumer. This suggests that American Light Lager consumers tend to spend more time in the account, possibly indicating a higher level of engagement or satisfaction with the product.Rate this question:
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- 2.
What types of beer should be served 16oz glassware?
- A.
Exploration Craft
- B.
Trade-in/Invitation Craft
- C.
American Light Lager
- D.
Experimentation Craft
Correct Answer(s)
B. Trade-in/Invitation Craft
C. American Light LagerExplanation
The correct answer is Trade-in/Invitation Craft and American Light Lager. Trade-in/Invitation Craft beers are typically higher in alcohol content and more flavorful, so serving them in a larger 16oz glass allows for a better drinking experience. American Light Lagers, on the other hand, are lighter in body and flavor, so a smaller glass size like 16oz is appropriate to maintain the crisp and refreshing nature of the beer.Rate this question:
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- 3.
The first step of Building with Beer is to Understand your Customer
- A.
True
- B.
False
Correct Answer
A. TrueExplanation
Understanding your customer is indeed the first step of building with beer. This involves gathering information about their preferences, needs, and behaviors in order to create a product or service that meets their requirements. By understanding your customer, you can tailor your offerings to their specific tastes and ensure that you are providing value to them. This step is crucial in building a successful business or brand in the beer industry.Rate this question:
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- 4.
____ of 10 checks with alcohol contain beer
Correct Answer
6Explanation
The statement suggests that out of 10 checks with alcohol, 6 of them contain beer.Rate this question:
- 5.
Beer contributes to ____% of total check value
Correct Answer
25%
25
25 percentExplanation
The answer to the question is 25%, 25, or 25 percent because it is stated that beer contributes to a certain percentage of the total check value. All three options convey the same information, just in different formats.Rate this question:
- 6.
23% of drinkers are exclusive to American Light Lagers and they account for 20% of total category volume
- A.
True
- B.
False
Correct Answer
B. FalseExplanation
23% of drinkers are exclusive to American Light Lagers and they account for 23% of total category volumeRate this question:
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- 7.
Check all that apply as American Light Lager consumer facts
- A.
Prefer their brand in a bottle
- B.
Are 2X more loyal to their brand than craft drinkers are to theirs
- C.
Will never return if their favorite brand is not available on tap
- D.
Drink 1.2 more Light Lagers per occasion than Crafts
- E.
Hurt the image of a retail account
Correct Answer(s)
B. Are 2X more loyal to their brand than craft drinkers are to theirs
D. Drink 1.2 more Light Lagers per occasion than CraftsExplanation
American Light Lager consumers are 2X more loyal to their brand than craft drinkers are to theirs. They also drink 1.2 more Light Lagers per occasion than craft beers.Rate this question:
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- 8.
What percentage of consumers are exclusive to American Light Lagers?
- A.
22%
- B.
32%
- C.
23%
- D.
20%
- E.
19%
Correct Answer
C. 23%Explanation
The correct answer is 23%. This means that out of all consumers, 23% exclusively consume American Light Lagers. This indicates that American Light Lagers have a significant market share among consumers, but it is not the majority choice.Rate this question:
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- 9.
Exclusive American Light Lager consumers account for ____ % of total category volume
Correct Answer
23%
23
23 percentExplanation
The given answer options all represent the same value, which is 23%. This percentage represents the proportion of Exclusive American Light Lager consumers in relation to the total category volume.Rate this question:
- 10.
Accounts that do not tap American Light Lagers run the risk of
- A.
Alienating the 23% of exclusive Light Lager drinkers
- B.
Upsetting Craft Consumers
- C.
Having customers not return because their preferred brand is not available in their favorite package
Correct Answer(s)
A. Alienating the 23% of exclusive Light Lager drinkers
C. Having customers not return because their preferred brand is not available in their favorite packageExplanation
By not offering American Light Lagers, businesses are at risk of alienating the 23% of exclusive Light Lager drinkers. These customers may feel neglected and choose to take their business elsewhere. Additionally, by not having their preferred brand available in their favorite package, businesses may lose customers who are loyal to a specific brand and packaging. This can result in a decrease in customer retention and potential loss of revenue.Rate this question:
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- 11.
The first step of Building with Beer is to Understand how your customer makes money
- A.
True
- B.
False
Correct Answer
B. FalseExplanation
The first step of Building with Beer is not to understand how your customer makes money.Rate this question:
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- 12.
The second step of Building with Beer is to Understand how the retailer makes money
- A.
True
- B.
False
Correct Answer
A. TrueExplanation
The second step of Building with Beer is to understand how the retailer makes money. This is important because it allows the beer company to tailor their business strategies and offerings to align with the retailer's profit model. By understanding how the retailer generates revenue, the beer company can develop effective pricing, promotional, and distribution strategies that benefit both parties. This step helps build a mutually beneficial partnership between the beer company and the retailer, ensuring long-term success and profitability.Rate this question:
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- 13.
What percentage of consumers will not return if their favorite brand is not available in their favorite package?
- A.
50%
- B.
55%
- C.
23%
- D.
45%
Correct Answer
B. 55% -
- 14.
___% of consumers will not return if their favorite brand is not available in their favorite package
Correct Answer
55
55%
55 percentExplanation
This question is asking for the percentage of consumers who will not return if their favorite brand is not available in their preferred package. The correct answer is 55, 55%, or 55 percent. This means that over half of the consumers surveyed indicated that they would not continue purchasing a brand if it was not available in their preferred packaging. This highlights the importance of offering products in the packaging that consumers prefer in order to maintain customer loyalty.Rate this question:
- 15.
American Light Lager consumers are more sensitive to price than craft consumers
- A.
True
- B.
False
Correct Answer
A. TrueExplanation
American Light Lager consumers are more sensitive to price than craft consumers. This means that individuals who prefer American Light Lager beers are more likely to be influenced by the price of the product when making purchasing decisions compared to those who prefer craft beers. They are more likely to choose a cheaper option over a more expensive one, indicating a higher price sensitivity. This suggests that price plays a significant role in the decision-making process for American Light Lager consumers.Rate this question:
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- 16.
American Light Lager consumers are less sensitive to price than craft consumers
- A.
True
- B.
False
Correct Answer
B. FalseExplanation
Craft beer consumers are generally known to be less sensitive to price compared to American Light Lager consumers. This is because craft beer is often associated with higher quality ingredients, unique flavors, and a more artisanal production process, which tends to command a higher price point. On the other hand, American Light Lager consumers typically prioritize affordability and easy-drinking qualities over complexity and flavor variety. Therefore, the correct answer is False, as it contradicts the common understanding of consumer behavior in these two beer categories.Rate this question:
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- 17.
How much more loyal are American Light Lager consumers to their brand than craft consumers?
- A.
1.5X
- B.
3X
- C.
2.5X
- D.
2X
- E.
No More Loyal
Correct Answer
D. 2XExplanation
American Light Lager consumers are twice as loyal to their brand compared to craft consumers. This means that American Light Lager consumers are more likely to consistently choose and remain loyal to their preferred brand of beer, while craft consumers may be more open to trying different brands and may not exhibit the same level of loyalty.Rate this question:
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- 18.
____% of drinkers are exclusive to craft
Correct Answer
7
7%
7 percentExplanation
The answer is 7, 7%, or 7 percent because it represents the percentage of drinkers who exclusively consume craft beverages. This implies that out of the total number of drinkers, 7% only drink craft beverages and do not consume any other type of alcoholic or non-alcoholic drinks.Rate this question:
- 19.
Exclusive Craft drinkers account for ____ % of total category volume
- A.
7
- B.
3
- C.
5
- D.
4
Correct Answer
D. 4Explanation
The correct answer is 4. This means that exclusive Craft drinkers account for 4% of the total category volume.Rate this question:
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- 20.
22% of the craft consumers' beers are American Light Lagers
- A.
True
- B.
False
Correct Answer
A. TrueExplanation
The given statement states that 22% of the craft consumers' beers are American Light Lagers. This means that a significant portion of the craft beer market is made up of American Light Lagers. Therefore, the answer "True" is correct.Rate this question:
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- 21.
What % of craft consumers prefer drinking American Light Lagers while watching sports?
- A.
26%
- B.
22%
- C.
23%
- D.
28%
Correct Answer
A. 26%Explanation
Craft consumers prefer drinking American Light Lagers while watching sports at a rate of 26%. This indicates that a significant portion of craft consumers enjoy this particular type of beer while engaging in sports-related activities.Rate this question:
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- 22.
Check all that apply as Craft consumer facts
- A.
26% prefer drinking an American Light Lager while watching sports
- B.
22% of their beers are American Light Lagers
- C.
7% are exclusive to craft beers
- D.
Exclusive craft drinkers only account for 4% of category volume
Correct Answer(s)
A. 26% prefer drinking an American Light Lager while watching sports
B. 22% of their beers are American Light Lagers
C. 7% are exclusive to craft beers
D. Exclusive craft drinkers only account for 4% of category volumeExplanation
Craft consumer facts include the following: 26% of craft consumers prefer drinking an American Light Lager while watching sports, 22% of their beer choices are American Light Lagers, 7% of their beer choices are exclusive to craft beers, and exclusive craft drinkers only account for 4% of the total volume in the category.Rate this question:
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- 23.
25% of the craft consumers' beers are American Light Lagers
- A.
True
- B.
False
Correct Answer
B. FalseExplanation
22% of the craft consumers' beers are American Light LagersRate this question:
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- 24.
The craft consumer will return to an American Light Lager after their 2nd or 3rd beer
- A.
True
- B.
False
Correct Answer
A. TrueExplanation
Craft beer consumers are known for their adventurous and experimental nature when it comes to trying different beer styles. However, after having a few craft beers, they may start to crave a more familiar and lighter option. This is where an American Light Lager, which is known for its crisp and refreshing taste, comes into play. It is common for craft beer enthusiasts to return to a Light Lager after having a few craft beers as a way to cleanse their palate and enjoy a more straightforward and easy-drinking option.Rate this question:
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- 25.
Cider has grown ___% from 2012 through 2014
Correct Answer
60%
60
60 percentExplanation
The answer is 60%, 60, or 60 percent because all three options represent the same value. They indicate that cider has grown by 60% from 2012 through 2014.Rate this question:
- 26.
What % share of the craft segment does cider represent?
- A.
20%
- B.
60%
- C.
23%
- D.
50%
Correct Answer
A. 20%Explanation
Cider represents a 20% share of the craft segment. This means that out of the total craft segment, cider accounts for 20% of it.Rate this question:
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- 27.
Check all that apply as Cider consumer facts
- A.
75% of ciders are apple ciders
- B.
Cider is the #2 best selling style of craft beer behind IPA
- C.
31% of beer drinkers also drink cider
- D.
Cider appeals to both genders: 50% both male & female
- E.
Cider has a 20% share of the craft beer segment
Correct Answer(s)
B. Cider is the #2 best selling style of craft beer behind IPA
C. 31% of beer drinkers also drink cider
D. Cider appeals to both genders: 50% both male & female
E. Cider has a 20% share of the craft beer segmentExplanation
The given answer includes multiple facts about cider consumption. It states that cider is the second best selling style of craft beer, with IPA being the first. It also mentions that 31% of beer drinkers also consume cider, indicating a significant overlap between the two beverages. Additionally, it highlights that cider appeals to both genders, with an equal distribution of 50% male and 50% female consumers. Lastly, it states that cider holds a 20% share of the craft beer segment, indicating its popularity within the market.Rate this question:
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- 28.
Invitation crafts deliver ___% of craft dollars with less than 6% of the brands
Correct Answer(s)
54
54%
54 percentExplanation
The answer "54, 54%, 54 percent" suggests that invitation crafts account for 54% of the total craft dollars spent, despite representing less than 6% of the brands in the market. This implies that invitation crafts are highly popular and profitable compared to other craft categories, even though there are relatively fewer brands offering them.Rate this question:
- 29.
75% of consumers believe beer is better when consumed from a glass rather than a bottle
- A.
True
- B.
False
Correct Answer
A. TrueExplanation
The given statement suggests that 75% of consumers believe that beer tastes better when consumed from a glass rather than a bottle. This indicates a preference among a significant majority of consumers for drinking beer from a glass.Rate this question:
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- 30.
What % of consumers prefer bars or restaurants that serve beer in style-appropriate glassware?
- A.
75%
- B.
62%
- C.
80%
- D.
59%
Correct Answer
B. 62%Explanation
The correct answer is 62%. This indicates that a majority of consumers prefer bars or restaurants that serve beer in style-appropriate glassware. This suggests that presentation and attention to detail are important factors for consumers when it comes to their beer-drinking experience. It also implies that establishments that make an effort to serve beer in the appropriate glassware may have a competitive advantage in attracting customers.Rate this question:
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- 31.
What % of consumers would pay more for style-appropriate glassware over a generic pint?
- A.
50%
- B.
62%
- C.
47%
- D.
39%
Correct Answer
D. 39%Explanation
39% of consumers would pay more for style-appropriate glassware over a generic pint. This indicates that a significant portion of consumers value the aesthetic appeal and design of glassware when making purchasing decisions. It suggests that they are willing to invest more money in order to have glassware that matches their personal style preferences.Rate this question:
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- 32.
20% of American Light Lager consumers prefer large draughts (more than 20oz)
- A.
True
- B.
False
Correct Answer
B. FalseExplanation
38% of American Light Lager consumers prefer large draughts (more than 20oz)Rate this question:
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- 33.
What style(s) of beer should/can be served in a 22oz glass?
- A.
American Light Lagers
- B.
Invitational Crafts
- C.
Exploration Crafts
- D.
Experimentation Crafts
Correct Answer(s)
A. American Light Lagers
B. Invitational CraftsExplanation
A 22oz glass is typically used for serving larger quantities of beer. American Light Lagers and Invitational Crafts are both styles of beer that can be enjoyed in larger quantities, making them suitable for serving in a 22oz glass. Exploration Crafts and Experimentation Crafts are not specified as styles that should be served in a 22oz glass, so they are not the correct answer.Rate this question:
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- 34.
What style(s) of beer should/can be served in a 10oz glass?
- A.
American Light Lagers
- B.
Invitational Crafts
- C.
Exploration Crafts
- D.
Experimentation Crafts
Correct Answer(s)
C. Exploration Crafts
D. Experimentation CraftsExplanation
Exploration Crafts and Experimentation Crafts can be served in a 10oz glass because these styles of beer are typically higher in alcohol content and flavor intensity. Serving them in a smaller glass allows the drinker to fully appreciate and savor the complex flavors without being overwhelmed by a large quantity. American Light Lagers and Invitational Crafts are usually lighter and less intense in flavor, so they are typically served in larger glass sizes to allow for a more refreshing and sessionable drinking experience.Rate this question:
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