Quiz # 2 - Building Social Media Program In-house

10 Questions | Total Attempts: 117

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Media Quizzes & Trivia

This quiz will test your knowledge based on Christopher Barger's session on 3/14 on Building Social Media Programs Inside Your Company.


Questions and Answers
  • 1. 
    • A. 

      Manages Twitter and Facebook accounts

    • B. 

      Creates new content for 10 tweets a day

    • C. 

      Manages internal politics and turf wars

    • D. 

      Hires outside consultants and agencies

  • 2. 
    One common mistake organizations make when it comes to social media is...
    • A. 

      Hire too many social media strategists at once

    • B. 

      Buy too many social media software and tools

    • C. 

      Spend time reading social media blogs, videos, etc.

    • D. 

      Focus on external social media platforms like Facebook, Twitter, Etc. Focus on external social media platforms like Facebook, Twitter, Etc. Focus on external social media platforms like Facebook, Twitter, Etc. Focus on external social media platforms like Facebook, Twitter, Etc. Focus on external social media platforms like Facebook, Twitter, Etc. Focus on external social media platforms like Facebook, Twitter, Etc. Focus on external social media platforms like Facebook, Twitter, Etc.

  • 3. 
    Shiny Object Syndrome in social media is....
    • A. 

      When the company finds social media glamorous

    • B. 

      Everyone chasing the next big social media platform

    • C. 

      Social Media strategists are looking for next big job

    • D. 

      A loss of productivity that can cost millions in lost revenues

  • 4. 
    In order for internal social media program to succeed you need an executive champion who can...
    • A. 

      Sell social media to the c-suite

    • B. 

      Moderate disputes between groups

    • C. 

      Be the link between social media & larger company strategy

    • D. 

      All of the above

  • 5. 
    According to Chris Barger, the following department should be in driver's seat when it comes to social media:
    • A. 

      Human Resources

    • B. 

      PR

    • C. 

      Marketing

    • D. 

      Web Development / IT

  • 6. 
    The purpose of a social media club in an organization is...
    • A. 

      Go on company retreats to drink beer and eat pizza

    • B. 

      Call a meeting of all stakeholders who touch social media

    • C. 

      Ensuring all employees are social inside an organization

    • D. 

      None of the above

  • 7. 
    The Skills required to become a social media thought leader is different than...
    • A. 

      The skills required to become the company president

    • B. 

      Skills required to build a social program inside an organization

    • C. 

      Skills required to become a successful internet marketer

    • D. 

      Skills required to become a social media author

  • 8. 
    • A. 

      Tell the latest and greatest in the world of social media

    • B. 

      Increase your Twitter followers and Facebook fans

    • C. 

      Communicate what social media can do for your business

    • D. 

      Increase your company influence score on social media

  • 9. 
    A zero point is defined as...
    • A. 

      The gravitational zone where social media is bounced around with

    • B. 

      Knowing the metrics you started off with

    • C. 

      It's like a zero sum game where winners take it all

    • D. 

      A mathematical number based on which all other numbers can be defined

  • 10. 
    The best social media measurement tools are....
    • A. 

      Free tools that lets you do a variety of things on social media

    • B. 

      The tools that are easy to use and cost effective

    • C. 

      The ones that measure what you are trying to achieve

    • D. 

      From companies that have a history of software development