Quiz # 2 - Building Social Media Program In-house

1.

When building a social media program inside a company one of the most important task a social media strategist does is....

A.

Manages Twitter and Facebook accounts
B.

Creates new content for 10 tweets a day
C.

Manages internal politics and turf wars
D.

Hires outside consultants and agencies

Correct Answer
C. Manages internal politics and turf wars

Explanation
A Social Media strategist inside the company knows how to build programs internally and is adept at working through the organization with different departments and stakeholders. This requires lot of organization savviness and as a result should be well versed with managing internal politics and turf wars,

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2.

One common mistake organizations make when it comes to social media is...

A.

Hire too many social media strategists at once
B.

Buy too many social media software and tools
C.

Spend time reading social media blogs, videos, etc.
D.

Focus on external social media platforms like Facebook, Twitter, Etc. Focus on external social media platforms like Facebook, Twitter, Etc. Focus on external social media platforms like Facebook, Twitter, Etc. Focus on external social media platforms like Facebook, Twitter, Etc. Focus on external social media platforms like Facebook, Twitter, Etc. Focus on external social media platforms like Facebook, Twitter, Etc. Focus on external social media platforms like Facebook, Twitter, Etc.

Correct Answer
D. Focus on external social media platforms like Facebook, Twitter, Etc. Focus on external social media platforms like Facebook, Twitter, Etc. Focus on external social media platforms like Facebook, Twitter, Etc. Focus on external social media platforms like Facebook, Twitter, Etc. Focus on external social media platforms like Facebook, Twitter, Etc. Focus on external social media platforms like Facebook, Twitter, Etc. Focus on external social media platforms like Facebook, Twitter, Etc.

Explanation
So many times companies get focused on platforms, tools, etc. and focus the real objectives behind their social media strategy which is to focus on growing their business and tying business objectives with platform level strategies.

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3.

Shiny Object Syndrome in social media is....

A.

When the company finds social media glamorous
B.

Everyone chasing the next big social media platform
C.

Social Media strategists are looking for next big job
D.

A loss of productivity that can cost millions in lost revenues

Correct Answer
B. Everyone chasing the next big social media platform

Explanation
looking at the wrong things and not catching the right wave. Internal structure is important to set-up instead of chasing the next big thing.

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4.

In order for internal social media program to succeed you need an executive champion who can...

A.

Sell social media to the c-suite
B.

Moderate disputes between groups
C.

Be the link between social media & larger company strategy
D.

All of the above

Correct Answer
D. All of the above

Explanation
An executive champion should be able to bridge the gap between c-suite mandate with a ground level execution and at the time a big supporter of social media program inside an organization.

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5.

According to Chris Barger, the following department should be in driver's seat when it comes to social media:

A.

Human Resources
B.

PR
C.

Marketing
D.

Web Development / IT

Correct Answer
B. PR

Explanation
Coming from a PR background Chris believes that Social Media is a lot of communication with external parties and as a result it should be PR who should be in driver's seat and driving social media initiatives inside an organization.

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6.

The purpose of a social media club in an organization is...

A.

Go on company retreats to drink beer and eat pizza
B.

Call a meeting of all stakeholders who touch social media
C.

Ensuring all employees are social inside an organization
D.

None of the above

Correct Answer
B. Call a meeting of all stakeholders who touch social media

Explanation
That is how Chris Barger's team at General Motors used to call a meeting of stakeholders inside their company.

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7.

The Skills required to become a social media thought leader is different than...

A.

The skills required to become the company president
B.

Skills required to build a social program inside an organization
C.

Skills required to become a successful internet marketer
D.

Skills required to become a social media author

Correct Answer
B. Skills required to build a social program inside an organization

Explanation
The skills required to build a social program inside an organization are different from the skills required to become a social media thought leader, the company president, a successful internet marketer, or a social media author. Building a social program within an organization involves understanding the company's goals, developing strategies, and implementing initiatives to engage employees and promote collaboration. This requires skills in project management, communication, leadership, and organizational development. On the other hand, becoming a social media thought leader, company president, successful internet marketer, or social media author requires different sets of skills such as content creation, branding, marketing, networking, and strategic thinking.

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8.

When hiring social media professionals for your company, always hire the candidates who can.....

A.

Tell the latest and greatest in the world of social media
B.

Increase your Twitter followers and Facebook fans
C.

Communicate what social media can do for your business
D.

Increase your company influence score on social media

Correct Answer
C. Communicate what social media can do for your business

Explanation
There are certain qualities that are a dealbreaker. You don't want to hire people who can rattle off all the latest and greatest in social media or who are bigger than your company brand. You want to hire those candidates that can effectively communicate what social media can do for your business.

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9.

A zero point is defined as...

A.

The gravitational zone where social media is bounced around with
B.

Knowing the metrics you started off with
C.

It's like a zero sum game where winners take it all
D.

A mathematical number based on which all other numbers can be defined

Correct Answer
B. Knowing the metrics you started off with

Explanation
before you start your program you should know your program zero point. This means what you started off with like twitter followers, Facebook fans, etc. This way you can clearly communicate to management the changes you affected with your social media initiatives.

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10.

The best social media measurement tools are....

A.

Free tools that lets you do a variety of things on social media
B.

The tools that are easy to use and cost effective
C.

The ones that measure what you are trying to achieve
D.

From companies that have a history of software development

Correct Answer
C. The ones that measure what you are trying to achieve

Explanation
You don't want to chase too many bells and whistles inside a software but instead look at your business objectives and the business metrics and see which tools match up to that.

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