Brand Quiz Set # 1

Explanation
Ogilvy & Mather is the correct answer because they are the creative agency responsible for creating the Zoo Zoo Ads for Vodafone. They came up with the concept and produced the advertisements featuring the Zoo Zoo characters, which became a popular and successful marketing campaign for Vodafone. Lowe Lintas, JWT, and Rediffusion are other advertising agencies, but they are not associated with the creation of the Zoo Zoo Ads.

Explanation
Coca-Cola does not feature among the top 10 brands in India's Most Trusted Brand for the year 2012. This means that it is not considered one of the most trusted brands in India during that year according to the Brand Equity Most Trusted Brands survey by Economic Times.

Explanation
Sushil Kumar, the Olympic Medal winner, refused to endorse a leading liquor brand because he believed it would send the wrong message to the youth of India. By declining the endorsement, he demonstrated his commitment to being a positive role model and promoting a healthy lifestyle among the younger generation.

Explanation
daCunha Communications is the agency driving the awesome Amul Print ads.

Explanation
Trade fairs fall under BTL (Below The Line) advertising because they involve direct interaction with the target audience. BTL advertising focuses on targeted marketing strategies that aim to create a personal connection with consumers. Trade fairs allow businesses to showcase their products or services directly to potential customers, engage in face-to-face interactions, and generate leads. Unlike radio ads, TV commercials, or newsprint ads, trade fairs provide an opportunity for direct engagement and immediate feedback from the target audience, making it a suitable example of BTL advertising.