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Getting to know the new branding guide for UOPX.
Note: When referencing page numbers in this quiz, please ignore the embedded page number. Instead, refer to the Adobe Acrobat page number.

Questions and Answers

1.

Where is the location of the newest branding guide inside the IDD shared folder?
- A.
  
  ...\IDD\10 million Templates\Branding\2009_IAAP
- B.
  
  ...\IDD\Department Guides\Branding_Standards\
- C.
  
  ...\IDD\Graphic Artists\Branding\2009_IAAP
- D.
  
  ...\IDD\Graphic Artists\Branding\Thinking Ahead
Correct Answer
C. ...\IDD\Graphic Artists\Branding\2009_IAAP
2.

What two colors are used in tandem to give dimension to the Phoenix?
- A.
  
  Silver
- B.
  
  Ash Gray
- C.
  
  Charcoal
- D.
  
  Maroon
- E.
  
  Red
Correct Answer(s)
B. Ash Gray
E. Red

Explanation
These two colors are part of the primary color palette.

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3.

In digital advertising, how large of a margin, in pixels, should the logo be cleared from everything else?

Correct Answer(s)
10
ten
Ten
4.

The name Phoenix was derived from a Greek word for this color.
- A.
  
  Ash
- B.
  
  Blue
- C.
  
  Black
- D.
  
  Orange
- E.
  
  Red
Correct Answer
E. Red
5.

The Phoenix symbol (the bird) can be used alone where space does not permit the entire name "University of Phoenix" to be used.
- A.
  
  True
- B.
  
  False
Correct Answer
A. True
6.

The clear space (X) is the amount of acceptable space surrounding the UOPX signature.X is equal to:
- A.
  
  The height of the lower case letters in the logo type
- B.
  
  The width of the largest lower case in the logo type
- C.
  
  The height of the upper case letters in the logo type
- D.
  
  The distance between the two lines of the logo type
Correct Answer
A. The height of the lower case letters in the logo type
7.

The minimum size for the signature (logo) is proportional to the height of the lowercase logo type. What is the lowest allowable height of the lowercase logo type?
- A.
  
  6 pixels
- B.
  
  7 pixels
- C.
  
  8 pixels
- D.
  
  9 pixels
- E.
  
  10 pixels
Correct Answer
B. 7 pixels
8.

For the ID&D department projects we create, we should be using the UOPX Seal.
- A.
  
  True
- B.
  
  False
Correct Answer
B. False
9.

Select the two fonts for use in web applications?
- A.
  
  Antenna
- B.
  
  Conduit
- C.
  
  Verdana
- D.
  
  Utopia
- E.
  
  Arial
Correct Answer(s)
A. Antenna
C. Verdana
10.

If you were to create a website using the campaign logo, "I Am a Phoenix", what mark would you include to the right? SM, TM, ®, ©
- A.
  
  TM (trade mark)
- B.
  
  SM (service mark)
- C.
  
  R (registered)
- D.
  
  C (copyright)
Correct Answer
B. SM (service mark)
11.

Can the flame be separated from the logo and used independently in a design graphic?
- A.
  
  Yes, but the graphic must include the whole flame
- B.
  
  No, the flame shouldn't be separated from the logo
- C.
  
  Yes, a macro view of just a portion of the flame
- D.
  
  Yes, in addition, several flames can be repeated
Correct Answer
C. Yes, a macro view of just a portion of the flame
12.

When creating a campus logo, how big should the campus's lowercase font be compared to the lowercase font used in the logo (University of Phoenix)?
- A.
  
  1/1x
- B.
  
  1/2x
- C.
  
  1/3x
- D.
  
  1/4x
- E.
  
  1/8x
Correct Answer
B. 1/2x
13.

In relation to the branding campaign phrase, "I am a Phoenix", what is a Phoenix?
- A.
  
  A UOPX student or alumni
- B.
  
  A city
- C.
  
  A sports team
- D.
  
  A bird that has risen from its ashes
Correct Answer
A. A UOPX student or alumni
14.

To which one of the following sample stakeholders do the new branding standards apply?
- A.
  
  Apollo Group, Inc.
- B.
  
  Meritus University
- C.
  
  Insight High School
- D.
  
  Western International University
- E.
  
  College of Information Systems and Technology (IS&T)
Correct Answer
E. College of Information Systems and Technology (IS&T)
15.

We should continue using the "Thinking Ahead" and "University of..." branding campaigns in our products.
- A.
  
  True
- B.
  
  False
Correct Answer
B. False
16.

What two elements should be used in context together. The flame and the _____.

Correct Answer
field
Field
FIELD
17.

Which of the following pictures captures the correct photographic style, which includes showing people in situations that always look real, never manufactured or overly staged.Picture 1) Picture 2)
- A.
  
  Picture 1
- B.
  
  Picture 2
Correct Answer
A. Picture 1
18.

Select the statement(s) that refer to the student's manifesto. (check all that apply)
- A.
  
  I AM KNOCKING DOWN WALLS
- B.
  
  I AM BEYOND CLASSROOMS
- C.
  
  I AM BEATING THE ODDS
- D.
  
  I AM REWRITING THE STORY OF MY LIFE
- E.
  
  I AM CONFIDENT, PROVOCATIVE AND TRUE
Correct Answer(s)
A. I AM KNOCKING DOWN WALLS
B. I AM BEYOND CLASSROOMS
C. I AM BEATING THE ODDS
D. I AM REWRITING THE STORY OF MY LIFE
E. I AM CONFIDENT, PROVOCATIVE AND TRUE

Explanation
The manifesto is found on page 37

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19.

Identify the differences between the following images. Which is correct to use for the web?
- A.
  
  Logo 1
- B.
  
  Logo 2
Correct Answer
B. Logo 2
20.

In our signature, which is considered the SYMBOL?
- A.
  
  Section 1
- B.
  
  Section 2
- C.
  
  Section 3
Correct Answer
A. Section 1
21.

In our signature, which is considered the LOGOTYPE?
- A.
  
  Section 1
- B.
  
  Section 2
- C.
  
  Section 3
Correct Answer
B. Section 2
22.

This version of the document (ver 1.0) was created in what month?
- A.
  
  September 2008
- B.
  
  September 2009
- C.
  
  November 2009
- D.
  
  October 2009
Correct Answer
B. September 2009
23.

In the Brand Guidelines doc, Digital Advertising defines
- A.
  
  Advertising through mobile devices and digital television
- B.
  
  A set of standards that can be used across multiple media
- C.
  
  A tool that drives interest in the school in the online world
- D.
  
  A method for compressing and encoding ads from analog to digital
Correct Answer
C. A tool that drives interest in the school in the online world
24.

What does IAAP stand for?

Correct Answer
i am a phoenix
I am a Phoenix
I Am A Phoenix
I AM A PHOENIX
I Am a Phoenix

Quiz Review Timeline +

Our quizzes are rigorously reviewed, monitored and continuously updated by our expert board to maintain accuracy, relevance, and timeliness.

Current Version
Jul 30, 2011

Quiz Edited by
ProProfs Editorial Team
Nov 23, 2009

Quiz Created by
Mattuhrich

Brand Guidelines Quiz

Where is the location of the newest branding guide inside the IDD shared folder?

What two colors are used in tandem to give dimension to the Phoenix?

In digital advertising, how large of a margin, in pixels, should the logo be cleared from everything else?

The name Phoenix was derived from a Greek word for this color.

The Phoenix symbol (the bird) can be used alone where space does not permit the entire name "University of Phoenix" to be used.

The clear space (X) is the amount of acceptable space surrounding the UOPX signature.X is equal to:

The minimum size for the signature (logo) is proportional to the height of the lowercase logo type. What is the lowest allowable height of the lowercase logo type?

For the ID&D department projects we create, we should be using the UOPX Seal.

Select the two fonts for use in web applications?

If you were to create a website using the campaign logo, "I Am a Phoenix", what mark would you include to the right? SM, TM, ®, ©

Can the flame be separated from the logo and used independently in a design graphic?

When creating a campus logo, how big should the campus's lowercase font be compared to the lowercase font used in the logo (University of Phoenix)?

In relation to the branding campaign phrase, "I am a Phoenix", what is a Phoenix?

To which one of the following sample stakeholders do the new branding standards apply?

We should continue using the "Thinking Ahead" and "University of..." branding campaigns in our products.

What two elements should be used in context together. The flame and the _____.

Which of the following pictures captures the correct photographic style, which includes showing people in situations that always look real, never manufactured or overly staged.Picture 1) Picture 2)

Select the statement(s) that refer to the student's manifesto. (check all that apply)

Identify the differences between the following images. Which is correct to use for the web?

In our signature, which is considered the SYMBOL?

In our signature, which is considered the LOGOTYPE?

This version of the document (ver 1.0) was created in what month?

In the Brand Guidelines doc, Digital Advertising defines

What does IAAP stand for?