Brand Archetypes

12 Questions

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Archetype Quizzes & Trivia

Humans relate to humans. We like to stereotype and categorize everything - products, music, experiences, etc. Using the same personality traits we apply to each other. The best brands leverage this natural behavior of ours and use it to their advantage. One way of doing that is through archetypes. What archetype might your company's brand be? Find out now!


Questions and Answers
  • 1. 
    How would your competitors describe your company?
    • A. 

      Resilient

    • B. 

      Refined

    • C. 

      Powerful

    • D. 

      Prodigious

    • E. 

      Nice

    • F. 

      Consistent

    • G. 

      Smart

    • H. 

      Crazy

    • I. 

      Dangerous

  • 2. 
    How would your employees describe the company environment?
    • A. 

      Analytical

    • B. 

      Unconventional

    • C. 

      Revolutionary

    • D. 

      Generous

    • E. 

      Pleasant

    • F. 

      Lively

    • G. 

      Avant garde

    • H. 

      Sophisticated

    • I. 

      Industrious

  • 3. 
    What does your company most value?
    • A. 

      Investigating the unknown

    • B. 

      Being constructive

    • C. 

      Challenging the status quo

    • D. 

      Tenacity

    • E. 

      Intuition

    • F. 

      Persuading others

    • G. 

      Leading the industry

    • H. 

      Respect

    • I. 

      Dedication

  • 4. 
    What best describes what your company offers?
    • A. 

      Originality

    • B. 

      Positivity

    • C. 

      Wisdom

    • D. 

      Thrills

    • E. 

      Relaxation

    • F. 

      Relevance

    • G. 

      Elegance

    • H. 

      Advancement

    • I. 

      Inspiration

  • 5. 
    How would your customers describe your company?
    • A. 

      Fascinating

    • B. 

      Eccentric

    • C. 

      Surprisingly strong

    • D. 

      Modern

    • E. 

      Knowledgeable

    • F. 

      Provocative

    • G. 

      Dominant

    • H. 

      Reliable

    • I. 

      Genuine

  • 6. 
    What best describes your company's management style?
    • A. 

      Charismatic

    • B. 

      Optimistic

    • C. 

      Inclusive

    • D. 

      Confident

    • E. 

      Compassionate

    • F. 

      Energetic

    • G. 

      Adaptive

    • H. 

      Liberating

    • I. 

      Conceptual

  • 7. 
    What best describes what your customers come to expect from you?
    • A. 

      Excitement

    • B. 

      Pride

    • C. 

      Perseverance

    • D. 

      Friendliness

    • E. 

      Empowerment

    • F. 

      Care

    • G. 

      Insight

    • H. 

      Amusement

    • I. 

      Glamour

  • 8. 
    What best describes how you most stand out from your competitors?
    • A. 

      We're the most entertaining

    • B. 

      We're the most approachable

    • C. 

      We're the most artistic

    • D. 

      We're the most dependable

    • E. 

      We're the most distinguished

    • F. 

      We're the most brash

    • G. 

      We're the most inventive

    • H. 

      We're the most courageous

    • I. 

      We're the most intelligent

  • 9. 
    What best describes your company's internal culture?
    • A. 

      We're adventurous

    • B. 

      We're edgy

    • C. 

      We're forward-thinking

    • D. 

      We're fun

    • E. 

      We're down-to-earth

    • F. 

      We're passionate

    • G. 

      We're decisive

    • H. 

      We're responsive

    • I. 

      We're efficient

  • 10. 
    What best describes your company's desired reputation?
    • A. 

      An influential company

    • B. 

      An inventive company

    • C. 

      A humble company

    • D. 

      A clever company

    • E. 

      A flexible company

    • F. 

      A helpful company

    • G. 

      A friendly company

    • H. 

      A quirky company

    • I. 

      A rogue company

  • 11. 
    How do you want your customers to feel when they think about your company?
    • A. 

      Curious

    • B. 

      Confident

    • C. 

      Defiant

    • D. 

      Captivated

    • E. 

      Heroic

    • F. 

      Stimulated

    • G. 

      Welcomed

    • H. 

      Cared for

    • I. 

      Mischevious

  • 12. 
    What sounds most like your company?
    • A. 

      Reliable

    • B. 

      Friendly

    • C. 

      Entertaining

    • D. 

      Rebellious

    • E. 

      Powerful

    • F. 

      Inquisitive

    • G. 

      Competitive

    • H. 

      Gifted

    • I. 

      Creative