B2B Lead Roundup: Class 2 Quiz

10 Questions | Total Attempts: 33

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B2B Lead Roundup: Class 2 Quiz - Quiz

Why BANT is a Dirty Word with Dan McDade Try this quick quiz for fun! See what you've learned. When you're finished, we will email you a brief score summary. But your answers will NOT be stored for future access through our website, so please be sure to print the report at the end, it you would like to hold onto it.


Questions and Answers
  • 1. 
    In an optimized lead gen program, what's the minimum percentage of leads that should be sales qualified when they go to sales? 
    • A. 

      40%

    • B. 

      60%

    • C. 

      80%

    • D. 

      100%

  • 2. 
    Salespeople feel more productive when they share prospecting duties. 
    • A. 

      True

    • B. 

      False

  • 3. 
    A fully optimized lead gen program can increase close rates by:
    • A. 

      50%

    • B. 

      500%

    • C. 

      100%

    • D. 

      1000%

  • 4. 
    Who should oversee the process of creating a lead definition?
    • A. 

      A committee of stakeholders

    • B. 

      The heads of the sales and marketing departments

    • C. 

      An exec with authority over the sales and marketing departments

    • D. 

      The CEO

  • 5. 
    The better a lead's title, the better a lead.
    • A. 

      True

    • B. 

      False

  • 6. 
    The best lead:
    • A. 

      Sees an opportunity for improvement

    • B. 

      Is worried about loss

    • C. 

      Sees a perceived risk of deterioration

    • D. 

      None of the above

  • 7. 
    Which element(s) can you disregard from the traditional BANT formula :
    • A. 

      Budget

    • B. 

      Authority

    • C. 

      Need

    • D. 

      Timing

    • E. 

      A and D

    • F. 

      B and C

  • 8. 
    You should ask leads about the other companies competing for their business.
    • A. 

      True

    • B. 

      False

  • 9. 
    With marketing automation, you can monitor whether a lead has:
    • A. 

      Downloaded content like whitepapers

    • B. 

      Visited pricing pages at your website

    • C. 

      Engaged with your company through a trial

    • D. 

      All of the above

  • 10. 
    It doesn't make sense to re-qualify a lead that sales has already rejected.
    • A. 

      True

    • B. 

      False

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