B2B Lead Roundup: Class 1 Quiz
How to Effectively Generate and Manage Leads with James W. Obermayer Try this quick quiz for fun! See what you've learned. When you're finished, we will email you a brief score summary. But your answers will NOT be stored for future access through our website, so please be sure to print the report at the end, it you would like to hold onto it.
- 1.The sales department is still fully responsible for:
- A.
Forecasting the number of inquiries
- B.
Educating leads
- C.
Nurturing leads
- D.
Closing a sale
- 2.Lead generation budgets have finally recovered to pre-recessionary levels.
- A.
True
- B.
False
- 3.When managers can prove ROI, it puts the marketing department:
- A.
On a level just below sales
- B.
On a level that is equal to sales
- C.
On a level just above sales
- 4.Buyers get their primary education from:
- A.
Marketers
- B.
Friends
- C.
Salespeople
- D.
None of the above
- 5.The need for lead generation remains the same, but the rules and tools have changed.
- A.
True
- B.
False
- 6.When marketers don't measure ROI, it's often because:
- A.
They fear accountability
- B.
They don't want to offend the sales department.
- C.
The c-suite doesn't think it's necessary.
- D.
None of the above
- 7.Your marketing style should be:
- A.
Climber
- B.
Searcher
- C.
Quitter
- D.
Camper
- 8.The Lenskold Group reports that CEOs and CFOs feel much better about their investment when marketers track ROI.
- A.
True
- B.
False
- 9.To break the "learned helplessness" cycle, you should:
- A.
Predict the number of inquiries needed to make a quota.
- B.
Enforce a 100% follow-up rule.
- C.
Use the CRM for its intended purpose.
- D.
All of the above
- 10.Formulas for determining how many inquiries your company needs to hit goals will hold true if sales follows up with at least 80% of all leads.
- A.
True
- B.
False
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