Ad Awareness Test - No Notes

24 Questions | Total Attempts: 56

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Awareness Quizzes & Trivia

You should be able to define advertising, consumer, target audience, ad techniques, and storyboard. You should be able to identify who is responsible for ads, what ads say about products, and what ads are trying to get you to buy, do, or think. You should be able to identify types of ad techniques. You should also know the FTC laws.


Questions and Answers
  • 1. 
    What is the second main purpose for advertising?  Type your answer in the space below.
  • 2. 
    Which of the following are places where advertisements can be found?  Check all that apply.
    • A. 

      Television

    • B. 

      Magazines

    • C. 

      Billboards

    • D. 

      On people walking around school

    • E. 

      On Transportation

  • 3. 
    There are two main purposes for advertising.  Which is one of them?
    • A. 

      To provide entertainment

    • B. 

      To sell something

    • C. 

      To win awards

    • D. 

      To make people smart consumers

  • 4. 
    ___________________ is a tool used to get people to want to buy something. (Make sure you spell the word correctly.)
  • 5. 
    Someone who buys and uses products and services is a ______________________.
  • 6. 
    How many laws does the Federal Trade Commission have for advertisers?
    • A. 

      1

    • B. 

      2

    • C. 

      3

    • D. 

      4

  • 7. 
    Which are laws of the Federal Trade Commission?  Mark all that apply.
    • A. 

      Ads have to be truthful and non-deceptive.

    • B. 

      Ads must be age appropriate for all viewers.

    • C. 

      Ads for alcoholic products are outlawed.

    • D. 

      Ads cannot be unfair.

  • 8. 
    Another law of the FTC is that ads must have ___________________ to back up claims.
  • 9. 
    True or False? One question all consumers should ask when viewing an advertisement is, "What group, company, or organization is responsible for this ad?"
    • A. 

      True

    • B. 

      False

  • 10. 
    True or False?  One question all consumers should ask when viewing an advertisement is, "Did this company choose a good ad technique?"
    • A. 

      True

    • B. 

      False

  • 11. 
    Mark which questions are asked by a smart consumer when viewing an advertisement. Check all that apply.
    • A. 

      What does the ad say or suggest about the product?

    • B. 

      What is the ad trying to get you to buy, do, or think?

    • C. 

      How does this compare to other ads I have seen?

    • D. 

      Is this ad funny?

    • E. 

      Was this ad emotionally moving?

  • 12. 
    Which of the following is not an ad technique?
    • A. 

      Association

    • B. 

      Bandwagon

    • C. 

      Humor

    • D. 

      Music

  • 13. 
    _________________ is an ad technique that is descriptive, using the 5 senses.  One example is the Pure Michigan commercials.
  • 14. 
    Which of the following is the ad technique that tells you to do something specific such as, "Go out today and buy Listerine to stop your bad breath!"
    • A. 

      Testimonial

    • B. 

      Call to Action

    • C. 

      Association

    • D. 

      Name-calling

  • 15. 
    Which of the following ad techniques tries to get you to do something because everyone else is doing it?
    • A. 

      Bandwagon

    • B. 

      Prizes

    • C. 

      Emotional Appeal

    • D. 

      Card-stacking

  • 16. 
    Which of the following ad techniqes uses peoples "real-life" stories to persuade you to buy a product?
    • A. 

      Use of a celebrity

    • B. 

      Emotional Appeal

    • C. 

      Testimonials

    • D. 

      Stereotypes

  • 17. 
    ____________________ is an ad technique that tries to create fear that something bad will happen if you don't use this product.
  • 18. 
    True of False? Name-calling is an ad technique that says many good things about a product or a person.
    • A. 

      True

    • B. 

      False

  • 19. 
    ___________________ is an ad technique that says negative things about another person or product.
  • 20. 
    This ad technique shows you images that you will connect a positive feeling with.  An example is and ad that uses the American flag in the background, hoping you will connect feelings of patriotism.
    • A. 

      Card-stacking

    • B. 

      Stereotypes

    • C. 

      Association

    • D. 

      Sense Appeal

  • 21. 
    ___________________ is an ad technique that tries to persuade you using your emotions.
  • 22. 
    True or False? There are more ad techniques that the ones we have listed in our notes.
    • A. 

      True

    • B. 

      False

  • 23. 
    A company that makes energy drinks decides to market their product to adults who have busy careers.  These adults are the ______________________.
  • 24. 
    A target audience is
    • A. 

      Anyone who is a consumer

    • B. 

      Only children and teenagers

    • C. 

      A specific group of people a company tries to sell to

    • D. 

      A sterotyped group