Ad Awareness Test - No Notes
(64).webp "Ad Awareness Test - No Notes - Quiz")
You should be able to define advertising, consumer, target audience, ad techniques, and storyboard. You should be able to identify who is responsible for ads, what ads say about products, and what ads are trying to get you to buy, do, or think. You should be able to identify types of ad techniques. You should also know the FTC laws.
Questions and Answers
- 1.
What is the second main purpose for advertising? Type your answer in the space below.
- 2.
Which of the following are places where advertisements can be found? Check all that apply.
- A.
Television
- B.
Magazines
- C.
Billboards
- D.
On people walking around school
- E.
On Transportation
Correct Answer(s)
A. Television
B. Magazines
C. Billboards
D. On people walking around school
E. On TransportationExplanation
Advertisements are found nearly everywhere including on the clothes we wear, the products we carry, the cars we drive, and many more places. It is estimated that we see about 5,000 advertisements each day.Rate this question:
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- 3.
There are two main purposes for advertising. Which is one of them?
- A.
To provide entertainment
- B.
To sell something
- C.
To win awards
- D.
To make people smart consumers
Correct Answer
B. To sell somethingExplanation
The correct answer is "To sell something." Advertising is primarily used as a tool to promote and sell products or services. It aims to create awareness, generate interest, and persuade potential customers to make a purchase. While advertising can also entertain and win awards, its fundamental purpose is to drive sales and increase revenue for businesses. Additionally, advertising plays a role in making people smart consumers by providing them with information about products, their features, and benefits, enabling them to make informed purchasing decisions.Rate this question:
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- 4.
___________________ is a tool used to get people to want to buy something. (Make sure you spell the word correctly.)
Correct Answer
Advertising
advertisingExplanation
Advertising is a tool used to get people to want to buy something. It is a form of communication that promotes a product, service, or idea through various media channels. Advertising aims to persuade and influence consumers by creating awareness, generating interest, and ultimately leading to a purchase decision. It utilizes persuasive techniques, such as catchy slogans, appealing visuals, and emotional appeals, to attract and engage potential customers. Through effective advertising, businesses can effectively communicate the benefits and value of their offerings, ultimately driving sales and achieving their marketing objectives.Rate this question:
- 5.
Someone who buys and uses products and services is a ______________________.
Correct Answer
ConsumerExplanation
A consumer is someone who purchases and utilizes products and services. They are the end-users of goods and services in the market. Consumers play a crucial role in the economy as their demand drives production and influences business decisions. They have the power to choose between different products and services based on their needs, preferences, and budget. By buying and using products and services, consumers contribute to the growth and development of businesses and the overall economy.Rate this question:
- 6.
How many laws does the Federal Trade Commission have for advertisers?
- A.
1
- B.
2
- C.
3
- D.
4
Correct Answer
C. 3Explanation
The Federal Trade Commission has three laws for advertisers. These laws are designed to protect consumers from deceptive advertising practices. The laws require that advertisements be truthful, not misleading, and backed up by evidence. They also prohibit unfair or deceptive acts or practices in advertising. These laws help ensure that advertisers are held accountable for their claims and that consumers are able to make informed decisions.Rate this question:
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- 7.
Which are laws of the Federal Trade Commission? Mark all that apply.
- A.
Ads have to be truthful and non-deceptive.
- B.
Ads must be age appropriate for all viewers.
- C.
Ads for alcoholic products are outlawed.
- D.
Ads cannot be unfair.
Correct Answer(s)
A. Ads have to be truthful and non-deceptive.
D. Ads cannot be unfair.Explanation
The Federal Trade Commission (FTC) enforces laws related to advertising practices. Two of the laws enforced by the FTC are that ads have to be truthful and non-deceptive, meaning that they cannot contain false or misleading information. Additionally, ads cannot be unfair, which means that they cannot cause substantial harm to consumers or violate established norms of fairness. The other two options, "Ads must be age appropriate for all viewers" and "Ads for alcoholic products are outlawed," are not laws enforced by the FTC.Rate this question:
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- 8.
Another law of the FTC is that ads must have ___________________ to back up claims.
Correct Answer(s)
evidenceExplanation
The FTC requires that ads must have evidence to support any claims made. This means that advertisers cannot make false or misleading statements without providing proof to support them. The purpose of this law is to ensure that consumers are not deceived or misled by false advertising claims. By requiring evidence, the FTC aims to promote fair and honest advertising practices and protect consumers from deceptive marketing tactics.Rate this question:
- 9.
True or False? One question all consumers should ask when viewing an advertisement is, "What group, company, or organization is responsible for this ad?"
- A.
True
- B.
False
Correct Answer
A. TrueExplanation
When viewing an advertisement, it is important for consumers to ask themselves about the group, company, or organization responsible for the ad. This is because knowing who is behind the advertisement can provide insights into their motives, credibility, and potential biases. Understanding the source of the ad allows consumers to make more informed decisions and evaluate the information presented in the advertisement critically. Therefore, it is true that this is a question all consumers should ask when viewing an advertisement.Rate this question:
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- 10.
True or False? One question all consumers should ask when viewing an advertisement is, "Did this company choose a good ad technique?"
- A.
True
- B.
False
Correct Answer
B. FalseExplanation
The statement is false because the question suggests that all consumers should ask if a company chose a good ad technique when viewing an advertisement. This implies that there is only one correct answer to this question, which is not true. Consumers have different preferences and opinions when it comes to ad techniques, so what may be considered good by one person may not be seen the same way by another. Therefore, it is not necessary for all consumers to ask this question, as it depends on individual perspectives.Rate this question:
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- 11.
Mark which questions are asked by a smart consumer when viewing an advertisement. Check all that apply.
- A.
What does the ad say or suggest about the product?
- B.
What is the ad trying to get you to buy, do, or think?
- C.
How does this compare to other ads I have seen?
- D.
Is this ad funny?
- E.
Was this ad emotionally moving?
Correct Answer(s)
A. What does the ad say or suggest about the product?
B. What is the ad trying to get you to buy, do, or think?Explanation
The smart consumer would ask the questions "What does the ad say or suggest about the product?" and "What is the ad trying to get you to buy, do, or think?" These questions focus on understanding the message and purpose of the advertisement, which is important for making informed purchasing decisions. The other questions about comparing to other ads, humor, and emotional impact may also be asked by a smart consumer, but they are not as directly related to evaluating the product and its intended effect.Rate this question:
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- 12.
Which of the following is not an ad technique?
- A.
Association
- B.
Bandwagon
- C.
Humor
- D.
Music
Correct Answer
D. MusicExplanation
The question asks for an ad technique that is not included in the given options. Out of the four options, "Music" is the only one that is not commonly recognized as an ad technique. Association is a technique that connects a product with a desirable lifestyle or image, Bandwagon is a technique that appeals to the desire to be part of a group, and Humor is a technique that uses comedy to grab attention and create a positive association with the product. Music, on the other hand, is often used in advertisements to enhance the mood or evoke emotions, but it is not considered a distinct ad technique on its own.Rate this question:
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- 13.
_________________ is an ad technique that is descriptive, using the 5 senses. One example is the Pure Michigan commercials.
Correct Answer
Sense AppealExplanation
Sense appeal is an advertising technique that aims to engage the audience's senses by creating a sensory experience through the use of visuals, sounds, and descriptions. This technique is descriptive and seeks to evoke emotions and create a memorable impression. The Pure Michigan commercials are an example of sense appeal as they showcase the beauty and attractions of Michigan through stunning visuals, soothing music, and descriptive narration, appealing to the senses of sight and sound.Rate this question:
- 14.
Which of the following is the ad technique that tells you to do something specific such as, "Go out today and buy Listerine to stop your bad breath!"
- A.
Testimonial
- B.
Call to Action
- C.
Association
- D.
Name-calling
Correct Answer
B. Call to ActionExplanation
The correct answer is "Call to Action". This ad technique specifically prompts the audience to take a specific action, such as buying a product or engaging in a particular behavior. In this case, the example given is instructing the audience to go out and purchase Listerine to address their bad breath. The purpose of a call to action is to motivate and persuade the audience to act immediately.Rate this question:
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- 15.
Which of the following ad techniques tries to get you to do something because everyone else is doing it?
- A.
Bandwagon
- B.
Prizes
- C.
Emotional Appeal
- D.
Card-stacking
Correct Answer
A. BandwagonExplanation
Bandwagon is an ad technique that tries to persuade individuals to do something by creating the impression that everyone else is doing it. This technique plays on the human desire to fit in and be part of the majority. By highlighting the popularity or widespread adoption of a product or idea, advertisers aim to convince consumers that they should join the "bandwagon" and not miss out on the trend or opportunity. This technique appeals to the fear of missing out and the need for social acceptance.Rate this question:
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- 16.
Which of the following ad techniqes uses peoples "real-life" stories to persuade you to buy a product?
- A.
Use of a celebrity
- B.
Emotional Appeal
- C.
Testimonials
- D.
Stereotypes
Correct Answer
C. TestimonialsExplanation
Testimonials are a type of ad technique that uses people's "real-life" stories to persuade you to buy a product. Testimonials are statements or endorsements from individuals who have used the product and are sharing their positive experiences. By sharing these stories, the ad aims to create a sense of trust and credibility, as potential customers can relate to the experiences of others. This technique leverages the power of personal narratives to convince consumers that the product is effective and worth purchasing.Rate this question:
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- 17.
____________________ is an ad technique that tries to create fear that something bad will happen if you don't use this product.
Correct Answer
FearExplanation
Fear is an ad technique that plays on people's emotions by creating a sense of anxiety or worry about the consequences of not using a particular product. This technique aims to persuade consumers that their safety, well-being, or happiness is at risk if they do not purchase or use the advertised product. By instilling fear, advertisers hope to motivate individuals to take action and choose their product as a solution to avoid the perceived negative outcome.Rate this question:
- 18.
True of False? Name-calling is an ad technique that says many good things about a product or a person.
- A.
True
- B.
False
Correct Answer
B. FalseExplanation
Name-calling is actually an ad technique that involves using negative or derogatory language to criticize or belittle a product or person. It aims to create a negative perception and association in the minds of the audience. Therefore, the statement that name-calling says many good things about a product or person is false.Rate this question:
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- 19.
___________________ is an ad technique that says negative things about another person or product.
Correct Answer
name-calling
Name-calling
name calling
Name calling
Name CallingExplanation
Name-calling is an ad technique that involves using negative words or phrases to criticize or belittle another person or product. It is a form of propaganda that aims to discredit the opponent or competitor by using derogatory language. This technique is often used in advertising to create a negative perception of a rival product or person in the minds of the audience.Rate this question:
- 20.
This ad technique shows you images that you will connect a positive feeling with. An example is and ad that uses the American flag in the background, hoping you will connect feelings of patriotism.
- A.
Card-stacking
- B.
Stereotypes
- C.
Association
- D.
Sense Appeal
Correct Answer
C. AssociationExplanation
This ad technique, known as association, aims to create a positive connection between the product or brand and the viewer's emotions or values. By using images that evoke positive feelings, such as the American flag in the background, the advertiser hopes to elicit feelings of patriotism and associate those emotions with their product or brand. This association can influence the viewer's perception and make them more likely to have a positive attitude towards the advertised product.Rate this question:
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- 21.
___________________ is an ad technique that tries to persuade you using your emotions.
Correct Answer
Emotional appeal
emotional appealExplanation
The correct answer is "Emotional appeal" or "emotional appeal". This ad technique aims to convince individuals by targeting their emotions. It uses sentimental or touching content to create a connection with the audience, making them more likely to be influenced by the advertisement. By evoking strong emotions such as happiness, sadness, or nostalgia, the ad attempts to sway the viewer's opinion or behavior in favor of the product or message being promoted.Rate this question:
- 22.
True or False? There are more ad techniques that the ones we have listed in our notes.
- A.
True
- B.
False
Correct Answer
A. TrueExplanation
The given answer is true because it is possible that the notes provided only listed a limited number of ad techniques. It is likely that there are more ad techniques that exist beyond the ones mentioned in the notes.Rate this question:
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- 23.
A company that makes energy drinks decides to market their product to adults who have busy careers. These adults are the ______________________.
Correct Answer
Target Audience
target audienceExplanation
The target audience refers to the specific group of individuals that a company aims to reach and appeal to with their products or services. In this case, the company that makes energy drinks has identified adults with busy careers as their target audience. This means that the company believes that this particular group of individuals would be most interested in and likely to purchase their energy drinks due to their busy lifestyles and need for a boost of energy. By focusing their marketing efforts on this target audience, the company hopes to effectively promote and sell their product.Rate this question:
- 24.
A target audience is
- A.
Anyone who is a consumer
- B.
Only children and teenagers
- C.
A specific group of people a company tries to sell to
- D.
A sterotyped group
Correct Answer
C. A specific group of people a company tries to sell toExplanation
The correct answer is "A specific group of people a company tries to sell to." This answer accurately defines a target audience as a specific group of people that a company aims to sell its products or services to. This group is carefully identified based on various factors such as demographics, interests, and purchasing behavior, in order to effectively tailor marketing strategies and messages to reach and engage this specific group.Rate this question:
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