Number of impressions divided by number of clicks
Number of clicks per minute
Number of clicks divided by number of impressions
Number of clicks per hour
Displays before or after a content page.
Can appear before an article or in a photo gallery.
Pops up when a banner ad is clicked.
Has a skip button at the top.
Allows an advertiser to replace the background of a web page's gutters.
Covers part of the site's content.
Should contain lots of tiny images.
Can be ZAG-targeted
Appears only on the home page.
Comes with matching drapes.
Time of day
Day of week