Appnexus Video Sme Certification Quiz

15 Questions

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Appnexus Video Sme Certification Quiz

Thank you for attending the video training days!  Please complete this certification quiz to confirm your Video SME status.The quiz is 15 questions long and should take no longer than 10 minutes.THIS IS A CLOSED-BOOKED, CLOSED-NOTES QUIZ


Questions and Answers
  • 1. 
    Which file types are accepted by Flash players?
    • A. 

      .flv & .webm

    • B. 

      .mp4 & .flv

    • C. 

      .mp4 only

    • D. 

      .flv only

  • 2. 
    Which is NOT a common feature of video DSPs?
    • A. 

      Campaign fulfillment

    • B. 

      Yield management

    • C. 

      Completion rate optimization

    • D. 

      All of the above are common features

  • 3. 
    VAST tags on primary (first party) ad servers are called:
    • A. 

      VPAID tags

    • B. 

      Inline tags

    • C. 

      Wrapper tags

    • D. 

      None of the above are applicable

  • 4. 
    How is viewability defined?
    • A. 

      100% visible, 2 continuous seconds, page in focus, audible for 5 continuous seconds

    • B. 

      100% visible, 5 continuous seconds, page in focus, audible for 5 continuous seconds

    • C. 

      50 % visible, 2 continuous seconds, page in focus, audible for 2 continuous seconds

    • D. 

      None of the above

  • 5. 
    Which is a type of linear ad?
    • A. 

      Pre-roll

    • B. 

      Interstitial

    • C. 

      In-banner

    • D. 

      None of the above

  • 6. 
    Which best describes the relationship between VPAID and VAST?
    • A. 

      VPAID can be delivered through VAST documents

    • B. 

      VAST can be delivered through VPAID documents

    • C. 

      VAST and VPAID are never used together

    • D. 

      VAST is a newer standard to replace VPAID

  • 7. 
    Which is NOT formally defined by the IAB as part of the standard VAST 2.0 spec?
    • A. 

      Companion banner clickthrough URL

    • B. 

      Wrapper element

    • C. 

      Error reporting

    • D. 

      Skip event tracking

  • 8. 
    Which is NOT part of the AppNexus video MVP (phase 1)?
    • A. 

      Video exchange integrations

    • B. 

      Video event reporting

    • C. 

      Viewability reporting

    • D. 

      All of the above are part of the video MVP

  • 9. 
    In order to function properly, the MRAID.js file is delivered by
    • A. 

      Application SDK

    • B. 

      Video Player

    • C. 

      VPAID

    • D. 

      Advertiser ad server

  • 10. 
    MRAID typically enables
    • A. 

      In-banner video

    • B. 

      Pre-roll inventory

    • C. 

      Interstitial inventory

    • D. 

      None of the above

  • 11. 
    Common browser toolkits for video creative troubleshooting include:
    • A. 

      Firefly

    • B. 

      Safari Developer Tools

    • C. 

      Adobe Dreamweaver

    • D. 

      None of the above

  • 12. 
    Scenario:A campaign has lots of ad/auction requests, but very few impressions and no errors.  What is the most likely problem?
    • A. 

      The video files are not present

    • B. 

      The VAST document is malformed

    • C. 

      The quartile trackers were not installed

    • D. 

      All of the above

  • 13. 
    In auto-play players, what constitutes a video ad impression?
    • A. 

      When the ad server serves the ad tag

    • B. 

      When the publisher’s video player load the ad tag’s XML

    • C. 

      When the video ad is loaded

    • D. 

      When the video ad starts to play

  • 14. 
    Scenario:The campaign has recorded a lot of errors.  What is most likely NOT the problem?
    • A. 

      The video files are not present

    • B. 

      The publishers' video player is incompatible with the creative

    • C. 

      All of the above are likely problems

    • D. 

      The VAST document is missing

  • 15. 
    AppNexus will not support creative hosting in 2015 because:
    • A. 

      Billing & invoicing cannot properly measure and bill on storage and bandwidth costs

    • B. 

      Creative trafficking workflow is currently tedious and error-prone

    • C. 

      It's not a show-stopping requirement for the MVP client base

    • D. 

      All of the above