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Environment Quizzes & Trivia

Questions and Answers
  • 1. 
    Environment analysis involves:
    • A. 

      Collecting a lot of data to track economic trends

    • B. 

      Presenting as many economic trends as you can

    • C. 

      Analyzing the dynamics that are driving trends

    • D. 

      All of the options are correct

  • 2. 
    Entrepreneurial business development teams are most effective when senior management and the organization map the ___________ .
    • A. 

      Organization chart

    • B. 

      Processes that add value to the customer

    • C. 

      Processes that add value to the owners

    • D. 

      A and B

    • E. 

      B and C

    • F. 

      All of the options are true

  • 3. 
    The connection between a lot of advertising and brand equity is _________ the connection between sustained innovation excellence and brand equity.
    • A. 

      A lot weaker than

    • B. 

      About the same as

    • C. 

      A lot stronger than

  • 4. 
    It is likely that the internal buyer will suggest that the transfer price should be the market price:
    • A. 

      Less half the cost savings in sales commissions and distribution that result from selling to a subsidiary (an internal buyer)

    • B. 

      Less the cost in sales commissions and distribution that result from selling to a subsidiary (an internal buyer)

    • C. 

      Plus half the cost savings in sales commissions and distribution that result from selling to a subsidiary (an internal buyer)

    • D. 

      Plus the cost in sales commissions and distribution that result from selling to a subsidiary (an internal buyer)

  • 5. 
    What impact(s) might occur when off-peak demand pricing is applied?
    • A. 

      Increasing the annual overall average selling price

    • B. 

      Reducing the annual overall contribution margin

    • C. 

      Price-sensitive shoppers wait for the sales to occur

    • D. 

      Both B and C

  • 6. 
    Regardless  of  the  approach  used  to  organize  the  salesforce,  which  of  the  following environmental realities must be recognized by the selling firm?
    • A. 

      All customers should be given equal sales service

    • B. 

      The competition in the market

    • C. 

      Treat all salespeople equally

    • D. 

      All of the above

  • 7. 
    The growth potential for direct marketing is limited:
    • A. 

      Very much by the type of merchandise

    • B. 

      By the type of people who patronize direct marketers

    • C. 

      By the price of the product

    • D. 

      Both B and C

    • E. 

      A, B, and C