Advertising: Practice Exam Quiz!

53 Questions | Total Attempts: 222

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Advertising: Practice Exam Quiz!

How much do you know about advertising, and would you be able to pass this quiz? Advertising is a marketing strategy that includes paying a fee to promote a product, service, or cause. It is a way to communicate with the consumer to convey a message about the product or item they are purchasing. If you are preparing for an advertising exam, this quiz can help.


Questions and Answers
  • 1. 
    In media planning, you use a media mix when a single medium won't reach the target insufficient number or with sufficient impact to attain a media objective.
    • A. 

      True

    • B. 

      False

  • 2. 
    With rich media ads, one single exposure can lift all brand measures an average of 6% over the composite baseline score.
    • A. 

      True

    • B. 

      False

  • 3. 
    CPM means cost per million.
    • A. 

      True

    • B. 

      False

  • 4. 
    Under the 80%/20% rule of product consumption/media usage, if 20% of the population accounts for 80% of the product's consumption, it is cost-efficient to try and research the higher percentage.
    • A. 

      True

    • B. 

      False

  • 5. 
    You use rich media interactivity to build new brand interest.
    • A. 

      True

    • B. 

      False

  • 6. 
    Interactive Advertising outperforms the static forms of online advertising in branding measures, achieving larger results faster.
    • A. 

      True

    • B. 

      False

  • 7. 
    Most consumers prefer out-of-frame ads, pop-unders, and pop-ups.
    • A. 

      True

    • B. 

      False

  • 8. 
    Your brand is only as strong as the association between the consumer and the particular make or product and the desired attribute.
    • A. 

      True

    • B. 

      False

  • 9. 
    A brand must find a product attribute, some innovation that allows them to build a unique selling proposition.
    • A. 

      True

    • B. 

      False

  • 10. 
    Buzz marketing is WOM (word of mouth.)
    • A. 

      True

    • B. 

      False

  • 11. 
    Customer relationship marketing is designed to attract customers, not to ensure their longevity.
    • A. 

      True

    • B. 

      False

  • 12. 
    Online video advertising outperforms the static forms of online advertising in branding measures, achieving larger results faster.
    • A. 

      True

    • B. 

      False

  • 13. 
    The internet is consumer-centric, which means the consumer is more in control than ever before.
    • A. 

      True

    • B. 

      False

  • 14. 
    Forty-three percent of online gamers are women.
    • A. 

      True

    • B. 

      False

  • 15. 
    Cost-per-point is based on the rating points of a television show.
    • A. 

      True

    • B. 

      False

  • 16. 
    A pop-up ad appears as a layer on top of the visitor's current page.
    • A. 

      True

    • B. 

      False

  • 17. 
    In online advertising, banner ads take full advantage of the vertical format to communicate.
    • A. 

      True

    • B. 

      False

  • 18. 
    Ads created in Adobe Flash are called "rich media" ads.
    • A. 

      True

    • B. 

      False

  • 19. 
    Frequency refers to the repetition of exposure and is always an average.
    • A. 

      True

    • B. 

      False

  • 20. 
    Guerilla marketing is an expensive form of new media delivery forms.
    • A. 

      True

    • B. 

      False

  • 21. 
    To ensure media efficiency, always match the target audience with the media audience.
    • A. 

      True

    • B. 

      False

  • 22. 
    The internet and other non-traditional and on-line media can stand alone and are not effective when used in combination with each other. 
    • A. 

      True

    • B. 

      False

  • 23. 
    Advertising creative burnout occurs at three exposures. 
    • A. 

      True

    • B. 

      False

  • 24. 
    The ideal time/place when prospective customers are most receptive to receiving and remembering a brand message is called the aperture effect.
    • A. 

      True

    • B. 

      False

  • 25. 
    In building brand loyalty, it isn't necessary for product quality to remain consistent.
    • A. 

      True

    • B. 

      False

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