1.
Where do you find your daily retail sales goal?
Correct Answer
A. Greeter Checklist
Explanation
While filling out the Greeter Checklist, check with your AM Manager what the goals are for the day
2.
When do we "reset" retail for the day?
Correct Answer
C. At close
Explanation
Our goal is "WE CLOSE TO OPEN!" We want to open with a "new" store every morning. We should be keeping the area neat and tidy throughout the shift, but reset at the end of the night
3.
Where is our back-up inventory stored?
Correct Answer
C. The liquor room
Explanation
Shirts are stored in totes, bagged in sets of 3 according to same style and size. It is important that we keep shirts folded and organized so we can quickly and easily find a size if it is not on display
4.
The "A" in ABC of Retail stands for...
Correct Answer
D. Acknowledge
Explanation
The Acknowledgment is a welcoming experience for our guests just as if you have
invited them into your home. You are to acknowledge every guest immediately of
entering your zone.
5.
The elements of an acknowledgement include (check any or all that apply):
Correct Answer(s)
A. A smile
B. A smile and a nod
C. Eye contact with a smile
D. Welcoming dialogue, enthusiastically spoken
E. Appropriate body language
Explanation
Examples include:
-Hi there, welcome to ----
− Hey gang, how’s it going?
− Having a great day today?
− Looks like you are shopping for a gift?
− Good afternoon. How are you?
6.
A guest will make the determination within ______________ of meeting you if they will do business with you
Correct Answer
C. First few seconds
Explanation
Our guests are not looking for a perfect opening, they are looking at:
• Your ability to acknowledge them in a genuine manner
• Your ability to be yourself
• Your professionalism and knowledge of Joe’s Crab Shack and product you represent
7.
This is the NUMBER ONE loss prevention deterrent:
Correct Answer
A. Acknowledging every guest
8.
The B in ABCs of Retail stands for...
Correct Answer
A. Buy
Explanation
The “Buy” is the second piece of the sales process. This is done by asking the guest the
right questions, knowing your product, and meeting the guests’ retail needs.
9.
When phrasing questions to guests regarding their retail needs, we need to ask what type of question?
Correct Answer
B. Open Ended
Explanation
An open ended question is one that requires an answer other than yes or no. An open
ended question produces informative responses. The reason why we ask open ended
questions is to determine the needs and wants of our guests. Once a need is identified
you can show the guest our selection. The skill of asking open ended questions
demonstrates your interest in the guests’ needs and instills in the guest confidence in
you. This is a critical factor in making a buying decision.
10.
What words are key in beginning an open ended question (check any or all that apply)?
Correct Answer(s)
A. Who
B. What
C. Where
D. Why
E. When
F. How
Explanation
Good Examples
• Who is it that you are shopping for today?
• Where are you from?
• How old is the person you are shopping for?
Bad Examples
• Can I help you? (almost always elicits a NO response and/or I am just looking)
• Do you like that shirt? (elicits a one word response)
• Do you want a hat to go with that shirt? (elicits a one word response)
11.
Research indicates that up to ____% of sales are lost because we do not ask for the sale!
Correct Answer
D. 85
Explanation
Let the buyer decide, but do not give him or her NO as a choice!
Selling is not awkward or difficult. It does not have to be done in a
specific time frame or in a specific manner. Just like every other
step of the sales process it should be handled in a natural way. It is
through your experience in dealing with guests that you learn how
to read them and pick up on their cues.
12.
Which is NOT considered a Positive Buying Signal that a guest may give to you?
Correct Answer
D. Talking to other members of their party
Explanation
Example:
Guest: “Does this T-shirt come in blue?”
Host: “Of course, what size can I grab for you?”
Ask for the sale when you have received the first buying signal.
This example is just for one item. Your job now would be to add on
additional merchandise by discovering additional needs or close out
the entire sale by escorting the entire purchase to the cash
register.
13.
How can you assure the guest that they have made the right decision?
Correct Answer
A. Tell the guest how it will meet their needs and why it was a great choice
Explanation
Everyone likes reassurance. You can assure the purchase by telling the guest how the
product they are buying will meet their needs and/or why you think it was a great
choice. This makes people feel good, enhances their experience at Joe’s and makes the
guest feel confident that they have spent their money wisely.
Examples:
• ”I’m sure your nephew will enjoy that shirt.”
• “You’ll get a lot of use from that sweatshirt this winter.”
• “Hey, you picked our most popular t-shirt.”
14.
The C in ABCs of Retail stands for...
Correct Answer
C. Close
Explanation
The last impression is the lasting impression. How do you want to be remembered?
You not only represent Joe’s Crab Shack but you represent who you are as a person. Be
proud of the fact that you positively impacted someone’s day. YOU make the difference!
15.
Closing the sale or the experience involves making that guest feel WOW’d by your
presence. If the experience is positive, your guest will return over and over again. Take
the time to say thank you and show them we genuinely appreciate their time to visit
our establishment. You should thank the guest when (check any or all that apply):
Correct Answer(s)
A. You hand a purchase over to them
B. You take the item to the cash register for another associate to ring up
D. You excuse yourself from conversation to engage another guest
E. The guest is leaving the retail area
Explanation
The last impression is the lasting impression. How do you want to be remembered?
You not only represent Joe’s Crab Shack but you represent who you are as a person. Be
proud of the fact that you positively impacted someone’s day. YOU make the difference!