Web Marketing Quiz Questions! Trivia

20 Questions | Total Attempts: 39

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Marketing Quizzes & Trivia

Questions and Answers
  • 1. 
    Interruption Marketing is a classic advertising strategy in which an advertiser:
    • A. 

      Cleverly embeds a product within a piece of content and leaves it up to the viewer to notice it.

    • B. 

      Creates a unique piece of original content that reaches a targeted niche market organically, spreading through a medium via the participation of those who see it.

    • C. 

      Relies on the participation of an engaged and willing audience with the aim of fostering a community. For example, email newsletters or Facebook Fan Pages.

    • D. 

      None of the above, possibly the one below.

    • E. 

      Purchases ad slots during an otherwise unrelated piece of content like a TV program or radio show, interrupting viewers' enjoyment of that program in order to get him/her to think about something else, mainly, a product.

  • 2. 
    The idea encapsulated in the quote: "Focus on the relationship, not the transaction" by advertising guru Terry O'Reily speaks to the foundation of what marketing model:
    • A. 

      Interruption Marketing

    • B. 

      Classic Conditioning

    • C. 

      Permission Marketing

    • D. 

      Dog Eat Dog Marketing

    • E. 

      E-Commerce

  • 3. 
    Price, Place, Product and Promotion are the 4 original 'P's that made up what is known as the Marketing Mix. The addition of 3 more P's comprise what is now known as the 7 P's of web marketing. What are the 3 latest P's?List them with a brief description.(6 Marks)
  • 4. 
    This component of the Marketing Mix (7 P's) defines a pricing strategy that encompasses the price the customer sees and the costs to you (the business owner) to deliver a service/product.
  • 5. 
    This component of the Marketing Mix centers on how you present your product/service to your market, i.e. how you reach out to customers. This includes physical material like brochures, post cards, business cards, as well as video and image content hosted on a portfolio site.
  • 6. 
    Name and briefly define any 3 of the 12 Pricing Strategies discussed in class.(6 marks)
  • 7. 
    The process of improving the visibility of a web site or a web page in search engines via the "natural" or unpaid ("organic" or "algorithmic") search results:
  • 8. 
    What does SEM stand for?
    • A. 

      Search Engine Marketing

    • B. 

      Search Engine Management

    • C. 

      Select Engine Marketing

    • D. 

      Super Efficient Marketing

    • E. 

      None of the above

  • 9. 
    Briefly describe the difference between SEO & SEM (4 marks).
  • 10. 
    What is SERP short for?
  • 11. 
    A study that recorded where on a Google SERP users eyes were drawn to found the vast majority of those tested spent the most time looking towards:
    • A. 

      The bottom right hand corner of the screen

    • B. 

      The center of the screen

    • C. 

      The top right hand corner of the screen

    • D. 

      The top left hand corner of the screen

    • E. 

      The bottom left hand corner of the screen

  • 12. 
    The area of the SERP described in the previous question is known as:
  • 13. 
    Blogging registered as the most effective way to influence web traffic in a recent survey of a number of medium-to-large sized web marketing agencies.
    • A. 

      Yes, that's true!

    • B. 

      Nope, I don't think so.

  • 14. 
    What does gTLD stand for?
    • A. 

      General Top Level Domain

    • B. 

      Generic Top Level Domain

    • C. 

      Greater Total Log Dominance

    • D. 

      Generic Tier-Leveled Domain

    • E. 

      Good Topsoil Loves Drainage

  • 15. 
    Briefly describe the benefit of owning multiple domain names. (3 marks)
  • 16. 
    What is a keyword?
    • A. 

      Something someone types into a search engine.

    • B. 

      Any text found on a web page.

    • C. 

      A tag description intended to tell crawlers what a particular web page is about.

    • D. 

      None of the above.

    • E. 

      All of the above.

  • 17. 
    Googlebot no longer crawls keywords.
    • A. 

      True

    • B. 

      False

  • 18. 
    Briefly define the terms 'backlinks' and 'crosslinks' and briefly describe the difference. Then explain the value in establishing such links to your content. (4 marks)
  • 19. 
    Briefly describe the difference between on-page factors and off-page factors as they pertain to SEO. (2 marks)
  • 20. 
    What is the difference between a web directory and a search engine? (2 marks)
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