SEO
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Assesses SEO knowledge
- 1.Unpaid (Organic) results can be found where on the Search Engine Results page?
- A.
Top of page with a peach colored background
- B.
Right side of page
- C.
Center of page
- 2.Which of the following are optimized as part of our automated On Page Optimization (OPO) strategy? (check all that apply)
- A.
Title Tags
- B.
Meta Descriptions
- C.
Custom articles linked to site
- D.
Heading tags (H tags)
- E.
Maps listing
- 3.We create listings across the Citation Network as part of our Off Page Optimization strategy.
- A.
True
- B.
False
- 4.What does "NAP" stand for?
- A.
Number, Address, Place
- B.
Name, Address, Phone Number
- C.
Number, Account, Phone Number
- D.
Name, Account, Physical Address
- 5.A change is made to the Unpaid (Organic) tracking line. What case type needs to be submitted in Salesforce - and why?
- A.
Account Update - to document the change
- B.
Account Update - to get maps listings manually updated
- C.
Pin Action Needed - to get maps listings manually updated
- D.
No case is needed - just create an issue in Issue Tracker
- 6.When an update is made in the ASW, how long can it take for the change to be reflected in all listings in our Citation Network?
- A.
1 - 2 business days
- B.
2 - 3 business days
- C.
2 - 7 business days
- D.
7 - 10 business days
- 7.What has Google + Places recently been re-branded?
- A.
Google Places Plus
- B.
Google Business Plus
- C.
Google My Business
- D.
Google Maps for Businesses
- 8.How are keywords generated?
- A.
Based on Services Offered and Metro Area fields in ASW
- B.
Selected by how difficult the keyword is to get ranked and how much demand there may be for the keyword
- C.
Clients tell us the keywords they want
- D.
A and B
- E.
All of the above
- 9.How many pages of custom content do our clients get?
- A.
2
- B.
3
- C.
5
- D.
None
- 10.Before submitting an Organic Optimization case, you should look to see if the Google & Bing PINs have been collected.
- A.
True
- B.
False
- 11.Selecting 'City & State Only' in the ASW will hide the client's address on the Adversite only.
- A.
True
- B.
False
- 12.When a searcher types something into Google it is called what?
- A.
Keyword
- B.
Query
- C.
Search
- D.
Term
- 13.What does SEO stand for?
- A.
Search Everything Organically
- B.
Search Engine Optimally
- C.
Search Engine Optimization
- 14.SEO is part of our Marketing Essentials product.
- A.
True
- B.
False
- 15.In order for a site to show in Organic results, it needs to first be crawled and indexed by the Search Engines.
- A.
True
- B.
False
- 16.All clients, regardless of product set, get our Citation Network.
- A.
True
- B.
False
- 17.What radius do we target for optimal organic performance?
- A.
10 miles
- B.
20 miles
- C.
30 miles
- D.
40 miles
- 18.A client can expect immediate ranking in the unpaid section with our Organic product.
- A.
True
- B.
False
- 19.What will a client get as part of our SEO offering? (check all that apply)
- A.
Manually built and managed maps listings
- B.
Listings built across our Citation Network
- C.
Additional paid outlets such as CitySearch and Ingenio
- D.
Custom content for Adversite
- 20.Why does Yodle do a search for a client at launch?
- A.
To see if they are already running Ads
- B.
To see if they have an existing maps listing
- C.
To see how they are already ranking
- D.
We don't do a search for a client at launch
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