SEO

20 Questions

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SEO

Assesses SEO knowledge


Questions and Answers
  • 1. 
    Unpaid (Organic) results can be found where on the Search Engine Results page?
    • A. 

      Top of page with a peach colored background

    • B. 

      Right side of page

    • C. 

      Center of page

  • 2. 
    Which of the following are optimized as part of our automated On Page Optimization (OPO) strategy? (check all that apply)
    • A. 

      Title Tags

    • B. 

      Meta Descriptions

    • C. 

      Custom articles linked to site

    • D. 

      Heading tags (H tags)

    • E. 

      Maps listing

  • 3. 
    We create listings across the Citation Network as part of our Off Page Optimization strategy.
    • A. 

      True

    • B. 

      False

  • 4. 
    What does "NAP" stand for?
    • A. 

      Number, Address, Place

    • B. 

      Name, Address, Phone Number

    • C. 

      Number, Account, Phone Number

    • D. 

      Name, Account, Physical Address

  • 5. 
    A change is made to the Unpaid (Organic) tracking line.  What case type needs to be submitted in Salesforce - and why?
    • A. 

      Account Update - to document the change

    • B. 

      Account Update - to get maps listings manually updated

    • C. 

      Pin Action Needed - to get maps listings manually updated

    • D. 

      No case is needed - just create an issue in Issue Tracker

  • 6. 
    When an update is made in the ASW, how long can it take for the change to be reflected in all listings in our Citation Network?
    • A. 

      1 - 2 business days

    • B. 

      2 - 3 business days

    • C. 

      2 - 7 business days

    • D. 

      7 - 10 business days

  • 7. 
    What has Google + Places recently been re-branded?
    • A. 

      Google Places Plus

    • B. 

      Google Business Plus

    • C. 

      Google My Business

    • D. 

      Google Maps for Businesses

  • 8. 
    How are keywords generated?
    • A. 

      Based on Services Offered and Metro Area fields in ASW

    • B. 

      Selected by how difficult the keyword is to get ranked and how much demand there may be for the keyword

    • C. 

      Clients tell us the keywords they want

    • D. 

      A and B

    • E. 

      All of the above

  • 9. 
    How many pages of custom content do our clients get?
    • A. 

      2

    • B. 

      3

    • C. 

      5

    • D. 

      None

  • 10. 
    Before submitting an Organic Optimization case, you should look to see if the Google & Bing PINs have been collected.
    • A. 

      True

    • B. 

      False

  • 11. 
    Selecting 'City & State Only' in the ASW will hide the client's address on the Adversite only. 
    • A. 

      True

    • B. 

      False

  • 12. 
    When a searcher types something into Google it is called what?
    • A. 

      Keyword

    • B. 

      Query

    • C. 

      Search

    • D. 

      Term

  • 13. 
    What does SEO stand for?
    • A. 

      Search Everything Organically

    • B. 

      Search Engine Optimally

    • C. 

      Search Engine Optimization

  • 14. 
    SEO is part of our Marketing Essentials product.
    • A. 

      True

    • B. 

      False

  • 15. 
    In order for a site to show in Organic results, it needs to first be crawled and indexed by the Search Engines.
    • A. 

      True

    • B. 

      False

  • 16. 
    All clients, regardless of product set, get our Citation Network.
    • A. 

      True

    • B. 

      False

  • 17. 
    What radius do we target for optimal organic performance?
    • A. 

      10 miles

    • B. 

      20 miles

    • C. 

      30 miles

    • D. 

      40 miles

  • 18. 
    A client can expect immediate ranking in the unpaid section with our Organic product.
    • A. 

      True

    • B. 

      False

  • 19. 
    What will a client get as part of our SEO offering? (check all that apply)
    • A. 

      Manually built and managed maps listings

    • B. 

      Listings built across our Citation Network

    • C. 

      Additional paid outlets such as CitySearch and Ingenio

    • D. 

      Custom content for Adversite

  • 20. 
    Why does Yodle do a search for a client at launch?
    • A. 

      To see if they are already running Ads

    • B. 

      To see if they have an existing maps listing

    • C. 

      To see how they are already ranking

    • D. 

      We don't do a search for a client at launch