Winning Moments That Matter In Constantly Connected World

6 Questions

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Internet Marketing Quizzes & Trivia

Speaker Kelli Prakash from Google discusses technology and trends.


Questions and Answers
  • 1. 
    Between 2010 – 2013 time online has increased what percentage as a result of tablets and smartphones?
    • A. 

      50%

    • B. 

      75%

    • C. 

      100%

    • D. 

      90%

  • 2. 
    What are the major components of making sure your campaign is always “There?
    • A. 

      Presence Across Devices

    • B. 

      Key times of the day for your business

    • C. 

      Every stage of the purchase funnel

    • D. 

      Across the web

    • E. 

      A, B and C

    • F. 

      All of the above

  • 3. 
    What are the components of Context?
    • A. 

      Time and Location

    • B. 

      Device and Time

    • C. 

      Device, Location, and Time

    • D. 

      Device, Location, Time and Ad Format

  • 4. 
    Give an example of what Shutterfly did in order to optimize for the full value of mobile in the presentation
    • A. 

      Counted last click conversions

    • B. 

      Measured total cross-device conversions to increase mobile bids and opt-in

    • C. 

      Downloaded mobile keyword CTR reports

    • D. 

      All of the above

  • 5. 
    What are the three pillars of a successful performance driven campaign according to Google?
    • A. 

      Be Relevant, Be Contextual, Be Innovative

    • B. 

      Be Innovative, Be There, Be Optimized

    • C. 

      Be There, Be Relevant, Be Optimized

    • D. 

      Be Contextual, Be Optimized, Be There

  • 6. 
    Give an example of an action you can take to optimize your campaign relevancy by context
    • A. 

      Location Bid Adjustments

    • B. 

      Demographic targeting

    • C. 

      Click to call mobile ads

    • D. 

      A and C

    • E. 

      None of the above