Real-Time Marketing, Real Talk

7 Questions

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Internet Marketing Quizzes & Trivia

Speaker Joe McCaffrey from Huge on social media and content marketing.


Questions and Answers
  • 1. 
    Which of the following tactics do NOT qualify as “real_time marketing?”
    • A. 

      Live website chat

    • B. 

      Responding to trends and specific cultural events in social media

    • C. 

      Bus stop ad in anticipation of future product release

    • D. 

      Triggered emails

  • 2. 
    Social “war rooms” can be a great way to enable Real-time activities, however, which of the following were emphasized as the legitimate problem they can lead to?
    • A. 

      Inconsistent brand tone & voice

    • B. 

      Difficulty remaining idle until the time is right

    • C. 

      Lag in customer service response times

    • D. 

      Disputes with colleagues

  • 3. 
    What is it commonly called when brands try to take advantage of trending topics to gain attention?
    • A. 

      Piggybacking

    • B. 

      Carpooling

    • C. 

      Tailgating

    • D. 

      News–jacking

  • 4. 
    Which of the following are NOT among the criteria mentioned for evaluating Real–time opportunities?
    • A. 

      Audience

    • B. 

      Trending #hashtags on Twitter

    • C. 

      Brand positioning

    • D. 

      Conversation & channel context

  • 5. 
    Social media value is born out of all but which of the options below?
    • A. 

      Number of Retweets

    • B. 

      News relevance

    • C. 

      Entertainment

    • D. 

      Cultural context

  • 6. 
    What is the most important thing to have in place before attempting Real-time marketing?
    • A. 

      Social media war room

    • B. 

      Clever meme

    • C. 

      An enthusiastic team

    • D. 

      Strategy

  • 7. 
    Which of the following are NOT among the questions you should ask yourself when debating a Real-time opportunity?
    • A. 

      Is this going to make me look good to my boss?

    • B. 

      Why are we doing this?

    • C. 

      How does this deepen the connection with our audience?

    • D. 

      How does this reinforce or amplify the things about our brand that matter most?