Academy Quiz- 5/12/14

4 Questions

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Academy Quizzes & Trivia

Questions and Answers
  • 1. 
    AT&T completed a three-year research project to find insights that were applied to their ad campaigns to drive results. What lesson(s) were learned from this research?
    • A. 

      Ads with storylines are very effective

    • B. 

      Slice-of-life and transactional or promotional ads can both work

    • C. 

      Humor is effective, but not all types of humor are equal

    • D. 

      A and B

    • E. 

      A and C

    • F. 

      B and C

    • G. 

      All of the above

  • 2. 
    According to Kantar Media, how much did ad spending in the telecom category as a whole grow in 2013 vs. 2012?
    • A. 

      0.9%

    • B. 

      8%+

    • C. 

      15%

    • D. 

      33%

  • 3. 
    According to Kantar Media, how much did ad spending for 7 of the top U.S. smartphone makers grow in 2013 vs. 2012?
    • A. 

      0.9%

    • B. 

      8%+

    • C. 

      15%

    • D. 

      33%

  • 4. 
    According to The NPD Group, tablets currently account for 40% of active mobile broadband connections. What is that percentage projected to be by the end of 2015?
    • A. 

      32%

    • B. 

      54%

    • C. 

      66%

    • D. 

      78%