Distribution Channels Management

10 Questions

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Management Quizzes & Trivia

Revenue Management Module Three - Distribution Channels Management


Questions and Answers
  • 1. 
    Which channel below is not defined as hotel direct channels?
    • A. 

      Hotel website

    • B. 

      Phone

    • C. 

      Email

    • D. 

      Fax

  • 2. 
    Which channel below is not go thru LHG central reservations system (CRS)?
    • A. 

      Hotel website

    • B. 

      Worldwide call centre

    • C. 

      Sales team referral

    • D. 

      GDS

  • 3. 
    Hotel reservations come from many different channels. Where will all the reservations finally arrive at?
    • A. 

      CRS (Central Reservation System)

    • B. 

      IDS

    • C. 

      GDS

    • D. 

      Hotel PMS

  • 4. 
    Which hotel in Langham is not using Opera PMS?
    • A. 

      Eaton Chelsea Toronto

    • B. 

      Eaton Hong Kong

    • C. 

      Eaton Luxe Nanqiao

    • D. 

      Eaton Smart New Delhi Airport

  • 5. 
    Which CRS company is Langham using at this moment?
    • A. 

      Trust

    • B. 

      TravelCLICK

    • C. 

      Sabre Hospitality Solution

    • D. 

      Pegasus

  • 6. 
    We introduced three types of internet intermediaries in this module.  Some online travel agents (OTA) are working on “Auction Model”. Which one below is under “Auction Model”?
    • A. 

      Hotels.com

    • B. 

      Priceline.com

    • C. 

      Orbitz

    • D. 

      Expedia

  • 7. 
    Running “Retail travel model” e.g. American Express Travel, what channel they normally book through?
    • A. 

      GDS

    • B. 

      OTAs (Online Travel Agents)

    • C. 

      Website

    • D. 

      Emails

  • 8. 
    What we need to pay attention when we management various channels?
    • A. 

      Allocate right numbers of room and room type

    • B. 

      Rate parity

    • C. 

      Right price for our rooms

    • D. 

      Cost of each channel

    • E. 

      All of the above

  • 9. 
    Hotels need to examine the cost for each channel in order to measure its productivity.  Which one below is the cost we need to examine?
    • A. 

      OTA merchant model commission

    • B. 

      GDS travel agents 10% commission

    • C. 

      Investment in hotel website

    • D. 

      None of the above

    • E. 

      All of the above

  • 10. 
    What is the formula to calculate Net ADR Yield?
    • A. 

      Revenue divided by sold room nights

    • B. 

      Percentage of the net ADR after deducting the channel cost versus the standard ADR

    • C. 

      Percentage of room sold against available rooms

    • D. 

      None of the above