Strategy Quiz

7 Questions

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Strategy Quizzes & Trivia

Questions and Answers
  • 1. 
    Who first created the Resource Based View?
    • A. 

      Porter

    • B. 

      Johnson

    • C. 

      Barney

  • 2. 
    Where did innocent first start out?
    • A. 

      Farm shops

    • B. 

      Internet sales

    • C. 

      Traders market

    • D. 

      Music festival

  • 3. 
    Which of these is NOT a core value of innocent 
    • A. 

      Be generous

    • B. 

      Be creative

    • C. 

      Be responsible

    • D. 

      Be commercial

  • 4. 
    Which of these is a future concern of innocent based on their resources 
    • A. 

      Brand weakness

    • B. 

      Lose the competitive advantage

    • C. 

      Unsustainable business model

  • 5. 
    Which of these is an advantage of being ethical at innocent? 
    • A. 

      Better Publicity

    • B. 

      Increased Cost

    • C. 

      Better working Conditions

  • 6. 
    Which one of these is NOT an activity we had listed for innocent? 
    • A. 

      Press releases

    • B. 

      Charities

    • C. 

      Events

    • D. 

      Marketing

  • 7. 
    Which of these is a characteristic of the innocent 'brand' from our slides list? 
    • A. 

      Valuable

    • B. 

      Noticeable

    • C. 

      Reliable

    • D. 

      Confident