Goodway Group RTB Quiz

7 Questions

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Group Quizzes & Trivia

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Questions and Answers
  • 1. 
    True or False: RTB is only for hard-core direct-response (DR) types.
    • A. 

      True

    • B. 

      False

  • 2. 
    True or False: Unsold ads always end up at the bottom of the page or never viewed.
    • A. 

      True

    • B. 

      False

  • 3. 
    True or False: The algorithm only matters once you’re into big, big dollars.
    • A. 

      True

    • B. 

      False

  • 4. 
    True or False: You shouldn’t use RTB until you have a good handle on it.
    • A. 

      True

    • B. 

      False

  • 5. 
    True or False: All RTB is programmatic, but not all programmatic is RTB. 
    • A. 

      True

    • B. 

      False

  • 6. 
    True or False: It’s better to build your own bidder than partner with an independent trading desk or a demand-side platform (DSP). 
    • A. 

      True

    • B. 

      False

  • 7. 
    True or False: After early optimizations on high budget campaigns, you no longer need a human to tune the campaign.
    • A. 

      True

    • B. 

      False