Smd101 Exam Review

22 Questions

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Smd101 Exam Review

Exam review for SMD101.


Questions and Answers
  • 1. 
    Social Media in Plain English: http://www.youtube.com/watch?v=MpIOClX1jPE Social Bookmarking in Plain English: http://www.youtube.com/watch?v=vjDdiFFZab0
  • 2. 
    How has social media been defined in class?
    • A. 

      As a form of electronic communication through which users create online communities to share information, ideas, personal messages and other content.

    • B. 

      The democratization of information, transforming people from content readers into publishers. It is the shift from a broadcast mechanism, one-to-many, to a many-to-many model, rooted in conversations between authors, people and peers.

    • C. 

      As a social experience that is networked/connected, communications based, collaborative and shared.

    • D. 

      All of the above.

  • 3. 
    What is your definition of social media today?
  • 4. 
    The four primary social media platforms we discuss in this course are:
    • A. 

      Facebook, Instagram, Tumblr, Vine

    • B. 

      Facebook, Google+, LinkedIn, Twitter

    • C. 

      Facebook, Flickr, LinkedIn, Yelp

    • D. 

      Facebook, Google+, Pinterest, Twitter

  • 5. 
    What is a hashtag?
    • A. 

      A word or phrase prefixed with the # symbol and used to mark keywords, identify and group information

    • B. 

      A requirement for Twitter users

    • C. 

      The only way to find people to follow on Twitter

    • D. 

      All of the above

  • 6. 
    The WOSP method for social media content distribution is:
    • A. 

      Want, Owned, Strategy, Promotional

    • B. 

      Welcome, Owned, Strategy, Pertinent

    • C. 

      Welcome, Owned, Shared, Promotional

    • D. 

      Want, Owned, Stimulate, Promotional

  • 7. 
    According to a PewResearch study from December 2013 in the U.S., 73% of online adults now use a social networking site of some kind.
    • A. 

      True

    • B. 

      False

  • 8. 
    What are demographics?
    • A. 

      Market research classifying populations according to psychological variables

    • B. 

      Indicators such as values, lifestyles and activities

    • C. 

      Indicators such as age, generation and income

    • D. 

      All of the above

  • 9. 
    The terms “social bookmarking” and “tags” or “tagging” were popularized by which social booking platform?
    • A. 

      Evernote

    • B. 

      Delicious

    • C. 

      Diigo

    • D. 

      Pocket

  • 10. 
    The Conversation Prism is a snapshot of social media tools created by:
    • A. 

      Bill Gates

    • B. 

      Jack Dorsey

    • C. 

      Brian Solis

    • D. 

      Steve Jobs

  • 11. 
    What is textual communication?
    • A. 

      Our use of words in social media

    • B. 

      Using hashtags to identify and group information

    • C. 

      Strategically determining the length of a social media message for a social media platform

    • D. 

      All of the above

  • 12. 
    The primary demographic for Google+ is (Male/Female)?
  • 13. 
    Which retailer is considering anticipatory shipping given the big data they've collected via online and social channels?
    • A. 

      Apple

    • B. 

      Overstock.com

    • C. 

      Target

    • D. 

      Amazon

  • 14. 
    What is effective communication?
    • A. 

      Effective communication is based on the demographic (audience), but typically has a strong call-to-action and embraces a brand message

    • B. 

      Effective communication is based around planning for a campaign to go viral

    • C. 

      Effective communication is based around using CP Style to ensure proper grammar is always used

    • D. 

      All of the above

  • 15. 
    Is it necessary to utilize social media? Why or why not?
  • 16. 
    The character count for Twitter is:
    • A. 

      130 characters

    • B. 

      140 characters

    • C. 

      150 characters

    • D. 

      160 characters

  • 17. 
    This crowd-speaking platform worked successfully with Phonebloks to promote a "phone worth keeping:"
    • A. 

      Lightclap

    • B. 

      Socialclap

    • C. 

      Thunderclap

    • D. 

      SocialSpeak

  • 18. 
    The primary demographic for Pinterest is (Male/Female)?
  • 19. 
    What is visual communication?
    • A. 

      Our use of images in social media

    • B. 

      Memes, photos, videos, graphics, illustration, animation used in social media

    • C. 

      The use of stock images in social media

    • D. 

      All of the above

  • 20. 
    How does social media contribute to the attainment of the overall goals of a brand?
  • 21. 
    Please review the case study on Ben & Jerry's here: http://simplymeasured.com/blog/2012/07/09/case-study-why-ben-jerrys-is-the-most-social-ice-cream-brand/ Answer the following questions: 1.  What is the goal of this promotion (i.e. new flavour promotions)? Why is social media integral to this goal? 2.  Ben & Jerry's is known for promoting social change. How may this help and/or hurt their campaign? Why? 3.  What is interesting, useful and missing from this article? 4.  If you were leading this social media campaign, what are two ideas you would bring to the content strategy meeting and why?