Paid Acquisition Quiz

6 Questions

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Internet Marketing Quizzes & Trivia

Testing your paid acquisition knowledge


Questions and Answers
  • 1. 
    You create ads that follow people around after they've left your site. What is this called?
    • A. 

      Mobile advertising

    • B. 

      SEO

    • C. 

      Content marketing

    • D. 

      Remarketing/Retargeting

  • 2. 
    What does PPC mean in the digital advertising world most of the time?
    • A. 

      Pay Per Call

    • B. 

      Pay Per Click

    • C. 

      Pay Per Count

    • D. 

      Pay Per Cent

  • 3. 
    What does CTR mean?
    • A. 

      Click through run

    • B. 

      Click through rent

    • C. 

      Click through rate

    • D. 

      Click through res

  • 4. 
    CPM means cost per impression
    • A. 

      True

    • B. 

      False

  • 5. 
    On Bing and Google search result pages (SERPs), the ads are typically:
    • A. 

      On the top

    • B. 

      On the bottom

    • C. 

      On the right sidebar

    • D. 

      All of the above

  • 6. 
    What impacts quality score the most?
    • A. 

      Links

    • B. 

      CTR

    • C. 

      Impressions

    • D. 

      Budget