Trivia Quiz: Internet Marketing Knowledge Test!

10 Questions

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Trivia Quiz: Internet Marketing Knowledge Test!

This trivia quiz is based on internet marketing knowledge. In the world, today, businesses are trying to get updated on some of the emerging issues in their field, and the internet is one of the major ones. The business now can market and even sell their services and goods online. Take up this quiz and see how well you use the internet as a marketing channel.


Questions and Answers
  • 1. 
    Social networks contain all of the following unique aspects except   ________.
    • A. 

      E-mail records

    • B. 

      Personal profile

    • C. 

      Data graph

    • D. 

      Interpersonal interaction data

  • 2. 
    How does paid inclusion occur?
    • A. 

      Text or display ads appear on the SERP.

    • B. 

      An organization pays to be included in a searchable directory.

    • C. 

      Sites receive guaranteed indexing in a search engine.

    • D. 

      Google AdWords creates a customized, searchable ad.

  • 3. 
    To measure efficiency before buying advertising space, media buyers sometimes consider a metric known as ________ to determine the most efficient buy. 
    • A. 

      SERP

    • B. 

      SEO

    • C. 

      CPM

    • D. 

      AOL

  • 4. 
    When deciding which media to buy, consumers’ level of trust in each medium is relatively unimportant; it is more about effectiveness.   
    • A. 

      True

    • B. 

      False

  • 5. 
    The best paid media performance metrics closely match the campaign’s objectives. 
    • A. 

      True

    • B. 

      False

  • 6. 
    Which of the following steps is an example of an earned media performance metric?
    • A. 

      Number of likes and shares

    • B. 

      Actions taken by users

    • C. 

      Conversations on blogs and elsewhere

    • D. 

      All of the above

  • 7. 
    When companies want to learn about where, how, and how often their brand is mentioned online, they would get the best information by utilizing a tool known as a social _____.
    • A. 

      Syndication aggregator

    • B. 

      Feed collector

    • C. 

      Media dashboard

    • D. 

      Brand scanner

  • 8. 
    These days, traditional media is no longer a useful for prompting consumer engagement with a brand. 
    • A. 

      True

    • B. 

      False

  • 9. 
    With an innovative strategy, it is possible to get the entire internet universe talking about an organization and its products. 
    • A. 

      True

    • B. 

      False

  • 10. 
    The most engaged consumers can actually help a company improve its products and promotions.
    • A. 

      True

    • B. 

      False