11 Checks For Landing Page Optimisation

11 Questions

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11 Checks For Landing Page Optimisation

Answer each of the questions as honestly as you can and tally the number of “Yes” responses to arrive at your score. The goal is to get an idea of how good the page is. Then take the “No” responses and create a to-do-list of things to improve on your page


Questions and Answers
  • 1. 
    1. Is the design of the page professional? Does it convey quality & represent the brand?
    • A. 

      Yes

    • B. 

      No

  • 2. 
    2. Is the main headline consistent with the message of your ad for the traffic source?
    • A. 

      Yes

    • B. 

      No

  • 3. 
    3. Is the unique selling proposition conveyed clearly and concisely?
    • A. 

      Yes

    • B. 

      No

  • 4. 
    4. Is your landing page focussed on just one goal? free of unneccessary distractions?
    • A. 

      Yes

    • B. 

      No

  • 5. 
    5. Do you use relevant photos or video of your product /service being used in context?
    • A. 

      Yes

    • B. 

      No

  • 6. 
    6. Are you using headings and bulleted lists to convey the message clearly and concisely?
    • A. 

      Yes

    • B. 

      No

  • 7. 
    7. Are you only asking for just the essential information on your lead gen forms?
    • A. 

      Yes

    • B. 

      No

  • 8. 
    8. Is your call to action the most obvious thing on the page? Does it appear above the fold?
    • A. 

      Yes

    • B. 

      No

  • 9. 
    9. Does your call to action explicitly describe what you will receive when you click on it?
    • A. 

      Yes

    • B. 

      No

  • 10. 
    10. Are you displaying elements of trust such as testimonials or affiliations?
    • A. 

      Yes

    • B. 

      No

  • 11. 
    11. Are you providing a strong incentive for users to take action?
    • A. 

      True

    • B. 

      False

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