Twitter Marketing IQ Assessment Test
Twitter is one of the most used social media platforms. Businesses and marketers alike use the social website as a platform for growing their brands and marketing their products and services. Do you want to know your Twitter Marketing IQ? How much you know Twitter Marketing? Find out your score by taking this quiz.
- 1.
About how many tweets are sent per day?
- A.
500 million
- B.
900 million
- C.
400 million
- D.
1 billion
Correct Answer
C. 400 millionExplanation
The correct answer is 400 million. This indicates that approximately 400 million tweets are sent per day.Rate this question:
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- 2.
Which is NOT one of the 7 types of Twitter cards?
- A.
Gallery card
- B.
Business card
- C.
Product card
- D.
Summary card
Correct Answer
B. Business cardExplanation
The given correct answer is "business card". This is because the question asks for the type of Twitter cards that are NOT included in the 7 types. The options "summary card", "product card", and "gallery card" are all valid types of Twitter cards, but "business card" is not one of them.Rate this question:
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- 3.
What type of tweet is "Sorry to hear that but we'll try to resolve your issue by 7 pm tomorrow"?
- A.
Customer Troubleshooting tweet
- B.
Sales & Marketing Tweet
- C.
Customer service tweet
- D.
All of the above
Correct Answer
C. Customer service tweetExplanation
The given tweet, "Sorry to hear that but we'll try to resolve your issue by 7 pm tomorrow," is categorized as a customer service tweet. This is because it shows empathy towards the customer's issue and offers a resolution within a specific time frame. It demonstrates a commitment to resolving the problem and providing customer support.Rate this question:
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- 4.
What can the sentence "My goal is to get 3% of my site referral traffic from Twitter" be classified as?
- A.
Ensuring frequency of tweets is developed
- B.
Getting Twitter content calendar in order
- C.
Setting Metrics
- D.
Setting sales targets
Correct Answer
C. Setting MetricsExplanation
The sentence "My goal is to get 3% of my site referral traffic from Twitter" can be classified as "Setting Metrics" because it clearly states a specific goal or target to achieve, which is to obtain 3% of site referral traffic from Twitter. This indicates that the sentence is focused on establishing a measurable metric or benchmark for tracking and evaluating the performance or success of the website's referral traffic from Twitter.Rate this question:
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- 5.
How many characters are allowed for each tweet?
- A.
150
- B.
175
- C.
140
- D.
100
Correct Answer
C. 140Explanation
Each tweet is allowed a maximum of 140 characters. This is the standard character limit set by Twitter for a single tweet. It ensures that tweets are concise and fit within the platform's design. Users must craft their messages within this limit to effectively communicate their thoughts and engage with others on the platform.Rate this question:
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- 6.
Through what can you pay for visibility on Twitter?
- A.
Hiring Twitter experts to tweet for you
- B.
Promoted Tweets
- C.
Buying other Twitter accounts
- D.
Paying a celebrity to Tweet for you
Correct Answer
B. Promoted TweetsExplanation
Promoted Tweets is the correct answer because it allows users to pay for visibility on Twitter. This feature enables individuals or businesses to promote their tweets to a wider audience by targeting specific demographics, interests, or locations. By paying for promoted tweets, users can increase their visibility and reach a larger number of Twitter users who may not be following them directly. This can be an effective strategy for increasing brand awareness, driving website traffic, or promoting specific products or services.Rate this question:
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- 7.
What does the abbreviation RT mean?
- A.
Retwit
- B.
Retweet
- C.
Retouche
- D.
Retype
Correct Answer
B. RetweetExplanation
The abbreviation "RT" commonly stands for "retweet" on social media platforms, particularly on Twitter. A retweet refers to the action of sharing someone else's tweet with your own followers, allowing the original tweet to reach a wider audience. This abbreviation is often used to indicate that the following content is a repost or a shared tweet from another user.Rate this question:
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- 8.
Which is NOT a reason for businesses to use Twitter?
- A.
Responding to customer questions
- B.
Substitute for their website
- C.
Building their brand
- D.
Promotions and Special offers
Correct Answer
B. Substitute for their websiteExplanation
Using Twitter as a substitute for their website is not a reason for businesses to use Twitter. While businesses can use Twitter to build their brand, promote special offers, and respond to customer questions, it is not an appropriate platform to completely replace a website. Websites provide a more comprehensive and customizable platform for businesses to showcase their products, services, and information. Twitter, on the other hand, is better suited for short updates, customer engagement, and driving traffic to the website.Rate this question:
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- 9.
What is one way to NOT build credibility on Twitter?
- A.
Being a thought leader in your industry
- B.
Only talking about yourself
- C.
Following lot of Twitter users
- D.
Giving away free stuff to your followers
Correct Answer
B. Only talking about yourselfExplanation
One way to NOT build credibility on Twitter is by only talking about yourself. This approach can come across as self-centered and can alienate followers who are looking for valuable and engaging content. Building credibility on Twitter requires a balance of providing useful information, engaging with others, and demonstrating expertise in your industry.Rate this question:
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- 10.
What is the average minute a user spends on Twitter per month?
- A.
100
- B.
190
- C.
170
- D.
250
Correct Answer
C. 170Explanation
The given answer, 170, suggests that the average minute a user spends on Twitter per month is 170 minutes. This implies that users spend approximately 2 hours and 50 minutes on Twitter each month on average.Rate this question:
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