Video Marketing Trivia Quiz

10 Questions | Total Attempts: 147

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Video Marketing Trivia Quiz - Quiz

Video marketing is a component of the integrated marketing communications plan which is designed to increase audience engagements through the social activities developed around a specific video. It benefits from the presence of influencers of a given social grouping. Media publishers also contribute through the creation of social videos from TV as well as live video feeds.


Questions and Answers
  • 1. 
    Videos are mostly passed along because of which of the following? 
    • A. 

      Desire to teach others 

    • B. 

      Personal benefits 

    • C. 

      Sense of trust between the sender and recipient(s)

    • D. 

      Need for attention 

  • 2. 
    Social video is different from viral video because of which of the following? 
    • A. 

      Viral video doesn't guarantee interest 

    • B. 

      Viral video tends to have the intent to teach 

    • C. 

      Viral video is only concerned about the pass-along rate or number of impressions

    • D. 

      Viral video doesn't leave long lasting impressions 

  • 3. 
    Which of the following has not contributed to the rise of video marketing? 
    • A. 

      Availability of electricity 

    • B. 

      Desktop publishing 

    • C. 

      Computer speed 

    • D. 

      Increase of bandwidth and consumer access 

  • 4. 
    According to recent studies, how many percents of the online audience watch at least one video per day? 
    • A. 

      30%

    • B. 

      70%

    • C. 

      55%

    • D. 

      80%

  • 5. 
    How many percents of total video watchers are between the ages of 18-26?
    • A. 

      86%

    • B. 

      79%

    • C. 

      69%

    • D. 

      45%

  • 6. 
    Video marketing benefits from which of the following? 
    • A. 

      Lack of actual knowledge by viewers 

    • B. 

      Halo effect

    • C. 

      Believability 

    • D. 

      Need to share the information 

  • 7. 
    How many varieties of social influence was identified by Herbert Kelman? 
    • A. 

      3

    • B. 

      5

    • C. 

      1

    • D. 

      4

  • 8. 
    "Self-fulfilling prophecy" is a term which is credited to Robert K. Merton was published in his article in what year?
    • A. 

      1948

    • B. 

      1952

    • C. 

      1935

    • D. 

      1973

  • 9. 
    What is the focus of marketing communications?
    • A. 

      Combining different marketing channels and tools

    • B. 

      The ways a business conveys message(s) to the market 

    • C. 

      Determination and influencing of price 

    • D. 

      Creating an online physical presence 

  • 10. 
    Which of the following does marketing communications not include? 
    • A. 

      Advertising 

    • B. 

      Promotions 

    • C. 

      Sales 

    • D. 

      Influencing 

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