Video Marketing Trivia Quiz
Video marketing is a component of the integrated marketing communications plan which is designed to increase audience engagements through the social activities developed around a specific video. It benefits from the presence of influencers of a given social grouping. Media publishers also contribute through the creation of social videos from TV as well as live video feeds.
- 1.
Videos are mostly passed along because of which of the following?- A.
Desire to teach others
- B.
Personal benefits
- C.
Sense of trust between the sender and recipient(s)
- D.
Need for attention
- 2.
Social video is different from viral video because of which of the following?
- A.
Viral video doesn't guarantee interest
- B.
Viral video tends to have the intent to teach
- C.
Viral video is only concerned about the pass-along rate or number of impressions
- D.
Viral video doesn't leave long lasting impressions
- 3.
Which of the following has not contributed to the rise of video marketing?
- A.
Availability of electricity
- B.
Desktop publishing
- C.
Computer speed
- D.
Increase of bandwidth and consumer access
- 4.
According to recent studies, how many percents of the online audience watch at least one video per day?
- A.
30%
- B.
70%
- C.
55%
- D.
80%
- 5.
How many percents of total video watchers are between the ages of 18-26?
- A.
86%
- B.
79%
- C.
69%
- D.
45%
- 6.
Video marketing benefits from which of the following?
- A.
Lack of actual knowledge by viewers
- B.
Halo effect
- C.
Believability
- D.
Need to share the information
- 7.
How many varieties of social influence was identified by Herbert Kelman?
- A.
3
- B.
5
- C.
1
- D.
4
- 8.
"Self-fulfilling prophecy" is a term which is credited to Robert K. Merton was published in his article in what year?
- A.
1948
- B.
1952
- C.
1935
- D.
1973
- 9.
What is the focus of marketing communications?
- A.
Combining different marketing channels and tools
- B.
The ways a business conveys message(s) to the market
- C.
Determination and influencing of price
- D.
Creating an online physical presence
- 10.
Which of the following does marketing communications not include?
- A.
Advertising
- B.
Promotions
- C.
Sales
- D.
Influencing
Questions: 10 | Attempts: 47795 | Last updated: Mar 22, 2022
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