Warranties And Guarantees In Marketing! Trivia Quiz

7 Questions | Total Attempts: 28

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Warranties And Guarantees In Marketing! Trivia Quiz

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Questions and Answers
  • 1. 
    A customer buys a CD player and receives a printed warranty card stating the action the company will take if the CD player does not work properly.  This is an example of a(n) ___________________ warranty.
    • A. 

      Express

    • B. 

      Full

    • C. 

      Limited

    • D. 

      Implied

  • 2. 
    Teri purchased a new car and expects for the entertainment system to work smoothly. Which warranty is Teri expecting to be fulfilled?
    • A. 

      Express

    • B. 

      Full

    • C. 

      Limited

    • D. 

      Implied

  • 3. 
    • A. 

      It enables customers to buy without having to inspect each product

    • B. 

      It provides product information on unsafe products

    • C. 

      It enables businesses to set high prices

    • D. 

      It enables salespeople to suggest products without having to determine customer needs.

  • 4. 
    Harrison Stroller Company manufactures baby strollers.  The business launched a new stroller line in hopes of increasing its market share.  The new model featured neon, plastic, musical toys on the front bar of the stroller. By the middle of the first year, there were 50 reports of infant injuries. What legal action will Harrison Stroller company have to face?
    • A. 

      Consumer protection

    • B. 

      Product deletion

    • C. 

      Product liability

    • D. 

      Consumer Product Safety Net

  • 5. 
    • A. 

      To increase customer anxiety about purchases

    • B. 

      To decrease feedback from customers

    • C. 

      To protect the producer and the seller

    • D. 

      To avoid a customer-oriented focus for the business

  • 6. 
    • A. 

      A customer buys a toaster and assumes it will toast bread

    • B. 

      A jacket's hang tag states that the fabric is pure wool

    • C. 

      A television's label promises a full refund if the set doesn't work

    • D. 

      A salesperson tells a customer, "This is the best quality you can buy."

  • 7. 
    • A. 

      To promote group activities

    • B. 

      To create influence

    • C. 

      To establish control

    • D. 

      To promote product safety