Trivia Quiz: What Do You Know About Salesfusion Company?

50 Questions | Total Attempts: 110

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Trivia Quiz: What Do You Know About Salesfusion Company?

What Do You Know About Salesfusion Company? This company is an answer to companies that are having a hard time when it comes to attracting new customers. Do you have enough information about the company to approach it as a future partner? Do take this quiz and see what new aspects of the company you might learn. All the best!


Questions and Answers
  • 1. 
    When did Salesfusion first release their platform?
    • A. 

      2005

    • B. 

      2007

    • C. 

      2008

    • D. 

      2010

  • 2. 
    How many customers has Salesfusion serviced?
    • A. 

      1000+

    • B. 

      2000+

    • C. 

      5000+

    • D. 

      10,000+

  • 3. 
    What is Salesfusion’s mission statement?
    • A. 

      We exist to help marketing and sales teams deliver more revenue

    • B. 

      We exist to offer a fully integrated marketing automation platform

    • C. 

      We exist to offer a fully integrated marketing automation platform

    • D. 

      We exist to drive more revenue through marketing campaigns

  • 4. 
    As much as ___% of the buying cycle may be self directed and complete prior to sales engagement”?
    • A. 

      30%

    • B. 

      50%

    • C. 

      60%

    • D. 

      70%

  • 5. 
    Which of the following is NOT a phenomenon of the changing Sales and Marketing Landscape?
    • A. 

      Shift of buyer control

    • B. 

      Absence of email marketing

    • C. 

      Proliferation of the social web

    • D. 

      Disconnect between marketing and sales

  • 6. 
    According to the latest marketing trends, which of the following are useful metrics for measuring marketing automation performance?
    • A. 

      Lead availability

    • B. 

      Lead cost

    • C. 

      Lead quantity

    • D. 

      Lead conversion

  • 7. 
    Which of the following does NOT describe a function of a standard marketing automation platform (MAP)?
    • A. 

      Reporting

    • B. 

      Content Management

    • C. 

      Revenue Management

    • D. 

      Content Delivery

  • 8. 
    The vast majority of Sales access to marketing automation data is accessed through the MAP.
    • A. 

      True

    • B. 

      False

  • 9. 
    A good or bad integration will affect how the marketing data will be displayed in CRM and how easy the data is for Sales to access and view.
    • A. 

      True

    • B. 

      False

  • 10. 
    Which of the following is NOT a common motive for someone choosing to embrace a marketing automation platform?
    • A. 

      Getting up to speed with the industry

    • B. 

      Seeking full content publishing capabilities

    • C. 

      Unsuccessful experience with simple email tools

    • D. 

      Using multiple tools and wanting to consolidate

  • 11. 
    What sales step should come right after pitching Salesfusion to a prospect?
    • A. 

      Ask them Qualifying Questions

    • B. 

      Contact your Channel Manager

    • C. 

      Set up a Demo with a Solutions Specialist

    • D. 

      Register the lead on the Partner Portal

  • 12. 
    Which of the following traits defines Salesfusion’s ideal customer?
    • A. 

      Minimum marketing budget of $2000

    • B. 

      1-2 person marketing team

    • C. 

      Small B2C businesses

    • D. 

      $5 - 500M min annual revenue

  • 13. 
    Which of the following marketing needs BEST characterizes a good prospect for Salesfusion?
    • A. 

      Someone looking to consolidate disparate marketing technologies

    • B. 

      Someone who wants to solely focus on bulk email blasts to customer base

    • C. 

      Someone seeking to strengthen their single-channel marketing approach

    • D. 

      Someone relying solely on purchased lists to obtain leads

  • 14. 
    Who would you likely be making a Salesfusion pitch to?
    • A. 

      CMO

    • B. 

      CFO

    • C. 

      EVP Sales

    • D. 

      CRM admin

  • 15. 
    For a C-level executive considering purchasing marketing automation, which of the following benefits would likely be their primary interest?
    • A. 

      Ease of use and lead-to-revenue management

    • B. 

      Increase the number of qualified leads

    • C. 

      Accountability & proven ROI

    • D. 

      Native integration to CRM

  • 16. 
    Which of the following is NOT a common pain point for Sales?
    • A. 

      Insufficient access to Sales data in CRM

    • B. 

      Low lead flow / volume

    • C. 

      Not enough qualified leads converting

    • D. 

      Marketing campaign data unavailable

  • 17. 
    Which of the following is NOT a common pain point for Marketing?
    • A. 

      Using multiple tools and add-ons

    • B. 

      Having to create their own landing pages

    • C. 

      Lacks a process for sending leads to Sales

    • D. 

      Relies on spreadsheets for campaign tracking

  • 18. 
    The baseline qualifying question to ask Marketing rep is “How are you marketing today?”
    • A. 

      True

    • B. 

      False

  • 19. 
    The baseline qualifying question to ask a Sales rep is “What is your sales process?”
    • A. 

      True

    • B. 

      False

  • 20. 
    Which of the following is the MOST common way Salesfusion is sold?
    • A. 

      Sell MAP standalone without CRM

    • B. 

      Sell MAP at the same time as CRM

    • C. 

      Sell MAP as add-on technology to CRM

    • D. 

      None of the above

  • 21. 
    Which of the following is considered a core benefit of marketing automation?
    • A. 

      More dedicated sales approach

    • B. 

      Better lead conversion rate

    • C. 

      Greater buyer prediction

    • D. 

      Better customer experience

  • 22. 
    One function of marketing automation is that it encourages interaction with prospects later on in their buyer journey.
    • A. 

      True

    • B. 

      False

  • 23. 
    Which of the following statements is NOT in Salesfusion’s Value Proposition?
    • A. 

      The best performing marketing and sales teams cite tight alignment as a core reason for their strong performance.

    • B. 

      The best way to tightly align marketing and sales teams is to tightly align the systems those teams live in every day.

    • C. 

      The only way to ensure a true ROI is to have full visibility into each and every interaction a prospect has with a Sales rep

    • D. 

      MAP integrated with CRM blends marketing & sales processes to manage the flow of leads from the top of the funnel to the bottom.

  • 24. 
    Which of the following is NOT considered a benefit of MA to the Sales team?
    • A. 

      Automates tasks within CRM

    • B. 

      Maintains CRM data integrity

    • C. 

      Creates targeted content

    • D. 

      Regains control of sales cycle

  • 25. 
    Which of the following are considered key differentiators for Salesfusion’s platform?
    • A. 

      Social Publishing Platform

    • B. 

      Event Management Platform

    • C. 

      Nurture Campaign Designer

    • D. 

      Multiple Lead Scoring Profiles