Tag Training Quiz: Flip, Value Prop, Behind The Glass And Cost And Coverage

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Tag Training Quiz: Flip, Value Prop, Behind The Glass And Cost And Coverage

This is a tag Training Quiz on Flip, Value Prop, Behind the Glass and Cost and Coverage. These training were developed by our Partners to provide you with a comprehensive overview of our firm's trademarked services as well as enhance your managed market knowledge. Take up the quiz and get to see what new information you got from the training. All the best, and welcome for the next training!


Questions and Answers
  • 1. 
    What does FLIP stand for?
    • A. 

      Formulary Integration and Pull Through

    • B. 

      First Leader In Pharma

    • C. 

      Formulary Levels In Pharmaceutical

  • 2. 
    As discussed in the FLIP training, the “Pull Through” method is important to pharmaceutical companies because they spend a considerable amount of resources to create a competitive advantage.
    • A. 

      True

    • B. 

      False

  • 3. 
    It is important to recommend pull through as a standard operating procedure because it adds value and impact.
    • A. 

      True

    • B. 

      False

  • 4. 
    Who might be involved in the integration of a standardized Pull Through process?
    • A. 

      Account Management communicating with Sales

    • B. 

      Shared Services and Sales

    • C. 

      Account Management and Shared Services

  • 5. 
    Give an example of a potential tactic that the Client Service Team could “upsell” from a standardized pull through process?
    • A. 

      Implementation Guide

    • B. 

      Checklist

    • C. 

      Case Studies

    • D. 

      All of the above

  • 6. 
    The three (3) phases of Value Prop development include primary research, client working sessions and external validation.
    • A. 

      True

    • B. 

      False

  • 7. 
    A Value Prop typically consists of branded and ____________ messages.
    • A. 

      Informational

    • B. 

      Unbranded

    • C. 

      Promotional

  • 8. 
    The Value Prop includes three (3) sections: core message, supporting points and _________.
    • A. 

      Educational message

    • B. 

      Takeaway message

    • C. 

      Credability message

  • 9. 
    The document used to explain the construct of the value story and provide guidance for appropriate use of the value story within cross-functional workstreams (e.g., visual aid, speaker slides, dossier development) is called the _________________.
    • A. 

      Implementation guide

    • B. 

      Case Study

    • C. 

      SOP

  • 10. 
    Value Prop development, testing and finalization typically take how many weeks from start to finish?
    • A. 

      4 weeks

    • B. 

      10 weeks

    • C. 

      12 weeks

  • 11. 
    What does BTG stand for?
    • A. 

      Beyond The Glass

    • B. 

      Behind The Glass

    • C. 

      Branding The Group

  • 12. 
    Behind The Glass Programs are conducted as market research.
    • A. 

      True

    • B. 

      False

  • 13. 
    Hearing from patients FIRST HAND is effective in a BTG program because there is typically a difference in how patients feel about their disease/therapy and how physicians and or payer THINK they feel about their disease/therapy.
    • A. 

      True

    • B. 

      False

  • 14. 
    Name two (2) different audiences that can be “Behind The Glass”.
    • A. 

      Payers and Physicians

    • B. 

      Consumers and Payers

    • C. 

      Physicians and Consumers

  • 15. 
    Name two (2) enduring material examples from Behind The Glass programs:
    • A. 

      Flashcards and White Paper

    • B. 

      Checklists and Flashcards

    • C. 

      SOP’s and White Paper

  • 16. 
    Who would be the buyer of a BTG program?
    • A. 

      Brand Manager for Physicians

    • B. 

      Consumer or Payer Marketer/Channel Marketer

    • C. 

      Multiple audiences spitting program cost

    • D. 

      All the above

  • 17. 
    Which order represents the correct “Development Process” used in Cost & Coverage analysis?
    • A. 

      Insight Mining, Strategy & Positioning, Creative Development, Message Development & Tactical Implementation

    • B. 

      Creative Development, Insight Mining, Strategy & Positioning, Message Development & Tactical Implementation

    • C. 

      Insight Mining, Message Development, Creative Development, Strategy & Positioning, & Tactical Implementation

  • 18. 
    Cost and coverage targets which audience?
    • A. 

      Managed Care decision makers

    • B. 

      Pharmacy Directors

    • C. 

      Medical Directors

    • D. 

      Physicians and their office staff

  • 19. 
    Cost and coverage addresses:
    • A. 

      Clinical efficacy

    • B. 

      Side effect profile

    • C. 

      Formulary tiers

    • D. 

      Out of pocket co-pays

    • E. 

      C & D

  • 20. 
    What types of products are best suited for cost and coverage?
    • A. 

      Chronic care product

    • B. 

      Orphan product

    • C. 

      Specialty product

    • D. 

      All of the above