Google Analytics Session Preparation

8 Questions | Total Attempts: 63

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Google Analytics Session Preparation

The Before Hours Session on 12/2 with Google's Amy Swartz requires about 45 minutes of preparation. All participants must complete these steps.


Questions and Answers
  • 1. 
    Is Google Analytics (GA) free?
    • A. 

      Yes

    • B. 

      No

  • 2. 
    Which of the following can GA measure? Check all that apply: 
    • A. 

      Which pages get visited most frequently

    • B. 

      Which pages lead to more pages

    • C. 

      Which pages lead to conversions

  • 3. 
    Check all the performance indicators that a website owner can look at through Google Analytics:
    • A. 

      Page load time

    • B. 

      Browser

    • C. 

      Monitor resolution

    • D. 

      Internet service provider of users

    • E. 

      DNS provider

  • 4. 
    Is it possible to identify first-time website visitors? 
    • A. 

      No

    • B. 

      Yes

  • 5. 
    For Google Analytics, a session begins when the user enters your website, and by default ends after how many minutes of inactivity?
    • A. 

      3

    • B. 

      13

    • C. 

      30

  • 6. 
    Here are three distinct ways to examine website traffic.
    • Acquisition (How do visitors find my website?)
    • Behaviors (Am I creating effective content that leads to the behavior that you want? Click a button, sign up, buy something, learn about a business)
    • Conversions (How does this impact my bottom line?)
     Which of the following is NOT an Acquisition Channel in GA? 
    • A. 

      Direct

    • B. 

      Paid Search

    • C. 

      Social

    • D. 

      Indirect Social

    • E. 

      Organic Search

  • 7. 
    A prospective client asks you “Is it possible to measure how many people go to my Directions page and get directions from their location to my business?” Do you answer No or Yes?  
    • A. 

      No

    • B. 

      Yes

  • 8. 
    True or False, an Exit Page is always the last menu item on the right side of every desktop site, but not mobile. 
    • A. 

      True

    • B. 

      False

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