To build the client's confidence
To gain referrals
To help ease the client's purchasing decision
To get a vehicle evaluation
Has time to think about their experience.
Is immediately reminded of their positive experience by writing a testimonial letter.
Is sent a survey regarding their salesperson's performance
Pictures of the make you sell
Photos of happy clients
Ask for the names and numbers of the first 3 people they are going to show their new vehicle off to.
Ask for names and numbers of friends or family who own the make you sell.