{"id":37169,"date":"2021-01-20T06:52:36","date_gmt":"2021-01-20T01:52:36","guid":{"rendered":"https:\/\/www.proprofs.com\/c\/?p=37169"},"modified":"2026-04-17T04:53:48","modified_gmt":"2026-04-17T00:53:48","slug":"make-buzzfeed-style-quiz","status":"publish","type":"post","link":"https:\/\/www.proprofs.com\/quiz-school\/blog\/make-buzzfeed-style-quiz\/","title":{"rendered":"How to Make a BuzzFeed Quiz They Can\u2019t Resist (Nobody Shares Boring Quizzes)"},"content":{"rendered":"\n

A while back, I came across a quiz titled, \u201cWhat Type of Team Leader Are You?\u201d<\/p>\n\n\n\n

I clicked out of curiosity. A few questions in, I was already thinking, \u201cthis is surprisingly accurate.\u201d<\/p>\n\n\n\n

When I got my result, I didn\u2019t just read it and move on. I shared it with a couple of colleagues to see what they\u2019d get. No thought, just curiosity and fun.<\/p>\n\n\n\n

That’s not a coincidence. BuzzFeed style quizzes didn’t blow up by accident. They’re designed to tap into a very specific human need: the need to be seen, labeled, and told, “yes, that’s exactly you.”<\/p>\n\n\n\n

That same mechanic is exactly why knowing how to make a BuzzFeed quiz is one of the more underrated tools in a marketer’s kit. Done right, it entertains the taker and qualifies the lead simultaneously. Turns out those aren’t mutually exclusive.<\/p>\n\n\n\n

I built one using ProProfs Quiz Maker to test this, and this guide walks you through exactly how.<\/p>\n\n\n\n

<\/span>What Is a BuzzFeed Style Quiz?<\/strong><\/span><\/h2>\n\n\n\n
A BuzzFeed-style quiz is a short, outcome-based quiz, typically 6 to 10 questions, that ends with a personalized result built to be shared. Not a score. A personality reveal.<\/div>\n\n\n\n

The format isn’t about what you know. It’s about what kind of person you are, and that’s a completely different psychological trigger. A score tells you how you performed. A personality result tells you something about your identity, and people share identity. They don’t share performance.<\/p>\n\n\n\n

That’s why someone who scored 7 out of 10 on a trivia quiz keeps it to themselves, but someone who got “You’re the Chandler of your friend group” sends it to six people unprompted.<\/p>\n\n\n\n

For businesses, this mechanic is genuinely useful beyond the engagement numbers. When someone completes a personality quiz<\/a>, they’ve voluntarily shared their preferences, decision-making style, and where they are in a buying journey, without ever feeling like they’re filling out a form. That data is yours to act on.<\/p>\n\n\n\n

<\/span>What Are the 3 Types of BuzzFeed Style Quizzes?<\/strong><\/span><\/h2>\n\n\n\n

Not all BuzzFeed-style quizzes are built the same. There are three distinct formats, and picking the wrong one for your goal will cost you both engagement and conversions.<\/p>\n\n\n\n

Personality Quizzes<\/strong><\/h3>\n\n\n\n

These are the signature format and the strongest lead generation tool<\/a> of the three. You answer a series of questions and get a result that describes your type, tendencies, or taste. “Which Hogwarts house do you belong to?” The result is the product. People want it, and they share it because it feels like a mirror held up at exactly the right angle.<\/p>\n\n\n\n

\"Which<\/figure>\n\n\n\n
Take The Quiz<\/a>\n<\/div>\n\n\n\n

For businesses, the value doubles: personality quiz results are natural segmentation triggers. The Impulsive Buyer and the Deliberate Investor need completely different follow-up sequences. The quiz tells you which is which before you’ve sent a single email.<\/p>\n\n\n\n

Trivia Quizzes<\/strong><\/h3>\n\n\n\n

Trivia quizzes score knowledge and generate competitive energy. The share trigger here is different: “I got 9 out of 10, can you beat me?” rather than “look what this quiz revealed about me.” Works especially well for fan communities and niche brands where the audience prides itself on deep knowledge.<\/p>\n\n\n\n

\"Trivia<\/figure>\n\n\n\n
Explore Some Trivia<\/a>\n<\/div>\n\n\n\n

Polls<\/strong><\/h3>\n\n\n\n

Polls ask for an opinion and immediately show where you stand relative to everyone else. No final reveal, just your take versus the crowd’s. High volume, low friction, and genuinely useful for audience research if you know what questions to ask.<\/p>\n\n\n\n

Watch: Difference Between Quiz, Survey, Scored Survey, and Polls<\/p>\n\n\n\n

\nhttps:\/\/youtu.be\/7NS3Sdzcb_k\n<\/div><\/figure>\n\n\n\n

<\/span>How to Make a BuzzFeed Quiz: The Step-by-Step Process<\/strong><\/span><\/h2>\n\n\n\n

The technical steps are easy. Using ProProfs Quiz Maker<\/a>, I had the quiz built in an afternoon. What actually made it work were the decisions I made before I even opened the tool.<\/p>\n\n\n\n

Here\u2019s both.<\/p>\n\n\n\n

Step 1: Write Result Pages First<\/strong><\/h3>\n\n\n\n

This is the step almost everyone skips. If you know your 3 to 5 result types in advance, every question becomes a sorting mechanism. Write each result fully, including the copy and tone, before you touch the quiz tool. Once you know who each result describes, the right questions become obvious, and the scoring logic follows naturally.<\/p>\n\n\n\n

Pro Tip:<\/strong> In B2B, an answer that mentions a team size of 50+ should carry more weight toward an ‘Enterprise Lead’ result than a ‘Solo Entrepreneur’ result.<\/div>\n\n\n\n

Step 2: Focus on the Person, Not the Topic<\/strong><\/h3>\n\n\n\n

“Which of these products do you prefer?” is a survey question. “Are you a shopaholic?” is a personality quiz question. <\/p>\n\n\n\n

\"Are<\/figure>\n\n\n\n
Take this Quiz<\/a>\n<\/div>\n\n\n\n

BuzzFeed-style questions reveal something about the person answering them. Use image-based answer options whenever possible. Images are processed faster, while text slows people down.<\/p>\n\n\n\n

Step 3: Keep It Between 6 and 10 Questions<\/strong><\/h3>\n\n\n\n

Short quizzes have higher completion rates, and completion drives everything else: lead capture, shares, and clicks. If you have 15 questions, you’re probably mixing two different quiz ideas.<\/p>\n\n\n\n

Step 4: Build the Quiz in Your Tool<\/strong><\/h3>\n\n\n\n

Once your structure is clear, the setup is straightforward. Here\u2019s what I did in ProProfs Quiz Maker:<\/p>\n\n\n\n

1. Click Create Quiz<\/strong> from the dashboard<\/p>\n\n\n\n

2. Choose a Personality Quiz<\/strong><\/p>\n\n\n\n

\"Easily<\/figure>\n\n\n\n

3. Pick a template or start from scratch with ProProfs AI<\/a> that allows you to create complete quizzes with a single prompt. Give it a shot. Type a prompt below and watch a quiz take shape in minutes.<\/p>\n\n\n\n

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Let ProProfs AI Build a Quiz<\/h2><\/div>