{"id":22395,"date":"2019-09-05T06:27:50","date_gmt":"2019-09-05T02:27:50","guid":{"rendered":"https:\/\/www.proprofs.com\/c\/?p=22395"},"modified":"2025-10-07T11:57:50","modified_gmt":"2025-10-07T07:57:50","slug":"create-business-quiz-meet-marketing-goals","status":"publish","type":"post","link":"https:\/\/www.proprofs.com\/quiz-school\/blog\/create-business-quiz-meet-marketing-goals\/","title":{"rendered":"How to Create a Business Quiz To Meet Your Marketing Goals"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">Anyone who has ever procrastinated hours on Facebook has once or twice encountered a quiz. And, chances are they definitely took it to know-&nbsp;<\/span><\/p>\n\n\n\n<ul>\n<li><span style=\"font-weight: 400;\">What type of cupcake they are?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Which Harry Potter character do they resemble the most?&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Where should they travel in the next year?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Which &#8216;Game of Thrones&#8217; character they are?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">If they were a piece of Halloween candy, what flavor would they be?<\/span><\/li>\n<\/ul>\n\n\n\n<p>And, the titles of these <a href=\"https:\/\/www.proprofs.com\/quiz-school\/browse\">quizzes<\/a> are obviously so captivating, that one doesn&#8217;t bother even to take note of who posted it or why.<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">They take the bait, play the quiz, get results, share results, and go back to scrolling again.&nbsp;<\/span><\/p>\n\n\n\n<p><b>And, this is why a biz quiz or online business quizzes need to be a part of your marketing strategy.&nbsp;<\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">According to a <\/span><a href=\"https:\/\/buzzsumo.com\/blog\/quizzes-content-marketings-secret-weapon\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">BuzzSumo study<\/span><\/a><span style=\"font-weight: 400;\">, an average quiz is shared more than 1,900 times. Many quizzes get even more shares (the number has gone up to four million too!) That\u2019s huge for anyone seeking to drive more traffic to their website, which is precisely why B2B websites are increasingly using e-business quizzes. According to Econsultancy Research, Portland Monthly magazine, which has roughly 500 visits per post, created a quiz <\/span><i><span style=\"font-weight: 400;\">\u201cWhat\u2019s Your Portland IQ?\u201d <\/span><\/i><span style=\"font-weight: 400;\">and generated over 30,000 visits. What\u2019s more, the quiz got over 2500 social media shares.<\/span><\/p>\n\n\n\n<p><i><span style=\"font-weight: 400;\">Strategically integrating marketing quizzes with the rest of your marketing strategy is the key to success.<\/span><\/i><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Do_Quizzes_Bridge_the_Gap_Between_Your_Business_and_Its_Marketing_Goals\"><\/span><strong>How Do Quizzes Bridge the Gap Between Your Business and Its Marketing Goals?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">When starting any business, an entrepreneur looks forward to meeting certain goals. Many of these constitute marketing goals that have to be met for the business to flourish in the long run.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Typically_a_business_has_the_following_marketing_goals\"><\/span><b>Typically, a business has the following marketing goals:&nbsp;<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul>\n<li><span style=\"font-weight: 400;\">Lead generation<\/span><span style=\"font-weight: 400;\">&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Enhancing brand awareness<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Increasing website traffic<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Improving customer engagement<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Collecting valuable customer feedback<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Creating a buyer persona<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Training employees for improved efficiency<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">The ultimate goal is to enhance the brand name, which is very well served by the quizzes.&nbsp;<\/span><\/p>\n\n\n\n<p>In fact, small business quizzes are one of the most common ways to engage with customers and draw website traffic. Generally speaking, content that requires action instead of attention goes a lot better with new-age customers.<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">So, it is important to target your business quizzes to specific buyer personas. If you create your quiz with questions that aren\u2019t targeted to specific goals, it is of no use.&nbsp;<\/span><br><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/xX1BG3WwRvM\" width=\"800\" height=\"400\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_the_Right_Way_to_Create_a_Business_Quiz_to_Meet_Marketing_Goals\"><\/span><strong>What Is the Right Way to Create a Business Quiz to Meet Marketing Goals?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Quizzes might seem challenging to create, but you can easily find a quiz tool to help you create one without going through too much trouble.<\/span><\/p>\n\n\n\n<p>However, the right way is to break down the process into the following stages to come up with a perfect business quiz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%9C%94%EF%B8%8F_Define_the_Purpose_of_Your_Quiz\"><\/span><strong>\u2714\ufe0f Define the Purpose of Your Quiz<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Creating a quiz to entertain the social media audience simply won\u2019t serve you any good.&nbsp;<\/span><\/p>\n\n\n\n<p>Instead, associating the quiz with a greater purpose is a better idea.<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You may intend on changing the purpose of your quiz based on your current marketing goals to reap maximum benefits. For instance, you can use your quiz as a tool to amp up the shareability of your existing content by associating a quiz with it.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Here are three examples that\u2019ll help you understand what I mean to say:<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">1- <\/span><b>Content Amplification:<\/b><span style=\"font-weight: 400;\"> Placing your quiz next to the knowledge you provide on your website or blog.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The <\/span><a href=\"https:\/\/www.redcross.org\/get-help\/how-to-prepare-for-emergencies\/types-of-emergencies\/fire\/home-fire-quiz.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Fire Safety Quiz<\/span><\/a><span style=\"font-weight: 400;\"> from the American Red Cross Society is strategically placed alongside the fire safety resources laid down on the website.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">2- <\/span><b>Authority Building:<\/b><span style=\"font-weight: 400;\"> Using a quiz to introduce yourself as an authority in your field while also informing followers about what makes your brand special.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The <\/span><span style=\"font-weight: 400;\">quiz<\/span><span style=\"font-weight: 400;\"> titled \u201cThis quick quiz claims you have an IQ of a genius\u201d from <\/span><a href=\"https:\/\/www.news.com.au\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">News.com.au<\/span><\/a><span style=\"font-weight: 400;\"> was very effective in luring the social media audience.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This is a really smart way to associate their website with a highly intelligent segment of their audience or those who think they\u2019re intelligent.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">3- <\/span><b>Lead Generation:<\/b><span style=\"font-weight: 400;\"> Using lead quizzes as a tool for converting social media followers into leads.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Online prescription glasses and sunglasses retailer <\/span><a href=\"https:\/\/www.warbyparker.com\/home-try-on\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Warby Parker<\/span><\/a><span style=\"font-weight: 400;\"> uses a quiz to engage its audience and suggests appropriate glasses for them.<\/span><\/p>\n\n\n\n<pre class=\"wp-block-preformatted\"><strong>Related Read: <a href=\"https:\/\/www.proprofs.com\/quiz-school\/blog\/quiz-ideas-for-brands-and-business\/\">Top 10 Business Quiz Ideas<\/a><\/strong><\/pre>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%9C%94%EF%B8%8F_Identify_Your_Target_Audience\"><\/span><strong>\u2714\ufe0f Identify Your Target Audience&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Even though some quizzes are broader in appeal and attract audiences from all segments, you only want to entice your potential customers.<\/p>\n\n\n\n<p>That said, you must identify the target audience that you wish to attract through your quizzes.<\/p>\n\n\n\n<p>So, from a business perspective, the only people you want to take your quiz are your ideal prospects.<\/p>\n\n\n\n<p>Attracting the right set of audience for your quiz begins with determining the target market. Often, it resembles the general audience that takes your quiz. But sometimes, you may aim to reach a subset of your general audience.<\/p>\n\n\n\n<p>For example, Sebago Brewing Company identified that a subset of their target audience were dog lovers who were also adventure enthusiasts.<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">So, they built a <\/span><span style=\"font-weight: 400;\">quiz<\/span><span style=\"font-weight: 400;\"> called \u201cWhich dog-friendly adventure should you take today?\u201d by partnering with the Planet Dog Foundation.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Your target audience determines the type of quiz you create and how you promote it.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%9C%94%EF%B8%8F_Choose_the_Type_of_Quiz_You_Want_to_Create\"><\/span><strong>\u2714\ufe0f Choose the Type of Quiz You Want to Create<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>General quizzes won&#8217;t take you anywhere. Therefore, it is important to decide the type of quiz that you want to create to meet your requirements.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.proprofs.com\/quiz-school\/solutions\/lead-quiz\/images\/2.png\" alt=\"Build Your Quiz Questions\"\/><\/figure><\/div>\n\n\n<p>Most marketers prefer to use <a href=\"https:\/\/www.proprofs.com\/quiz-school\/solutions\/personality-quiz\/\">personality quizzes<\/a> as they can be tied to almost any product. Matching a product to a personality type helps customers feel like the product has been designed just for them.<\/p>\n\n\n\n<p>Personality quizzes place participants in different categories based on the results.<\/p>\n\n\n\n<p>Also, they are the most shared quizzes on social media.<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The reason for this?&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Personalized results provoke quiz takers to share their results with everyone in their circle.<\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><b>Read More:-&nbsp;<\/b><a href=\"https:\/\/www.proprofs.com\/quiz-school\/blog\/creating-perfect-personality-quiz\/\"><b>A Guide To Creating the Perfect Personality Quiz<\/b><\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>Another type of quiz is a lead generation quiz.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.proprofs.com\/quiz-school\/blog\/create-lead-generation-quiz\/\">Lead generation quizzes<\/a> are one of the common ways to re-engage with customers. Generally speaking, content that requires action instead of attention goes a lot better with modern customers.<\/p>\n\n\n\n<p>Although most of the personality quizzes are created with the intent of generating leads, a typical lead generation quiz is the one that has a lead capture form.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><b>Read More:-&nbsp;<\/b><b>Best practices for creating lead generation quizzes<\/b><b>.<\/b><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>You can <a href=\"https:\/\/www.proprofs.com\/quiz-school\/tools\/create-quiz-for-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">create a quiz for your website<\/a> or build a business trivia quiz to find out how much people know about a certain subject and then base your product specifications on it. You can even create a knowledge quiz to educate people about your products or services.<\/p>\n\n\n\n<p>Quite often, the people who take this quiz intend to ace the test and show off their results to their social media followers (which is a good thing for your business).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%9C%94%EF%B8%8F_Carefully_Build_Your_Quiz_Questions\"><\/span><strong>\u2714\ufe0f Carefully Build Your Quiz Questions&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The questions are what make up the most of your quiz. Your business quiz questions are the sole attribute that is responsible for carrying the quiz participant to the end of the quiz.<\/p>\n\n\n\n<p>When writing questions for a business quiz, keep in mind that your questions must:<\/p>\n\n\n\n<ul>\n<li><span style=\"font-weight: 400;\">spark curiosity<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">tap into an internal desire<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">challenge participants<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">compare participants to others<\/span><\/li>\n<\/ul>\n\n\n\n<p>So, it is important that at no point in your quiz, the participants feel bored with answering those questions. Also, going overboard with asking too many questions might have you lose your followers even before completing the quiz. So, stick to just 10-12 quiz <a href=\"https:\/\/www.proprofs.com\/quiz-school\/blog\/best-trivia-questions-with-answers\/\">trivia questions<\/a>.<\/p>\n\n\n\n<p>Make use of images, or videos, whenever possible. Fewer words, more pictures are the ground rule here. Remember, today\u2019s visual internet surfers quickly abandon any piece of content, which is just a huge block of text.<\/p>\n\n\n\n<p>The participant should be able to complete your quiz with a clear understanding of its purpose and how it relates to your brand.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><b>Read More:-&nbsp;<\/b><a href=\"https:\/\/www.proprofs.com\/quiz-school\/blog\/great-tips-write-engaging-quiz-questions-marketing\/\"><b>5 Great Tips to Write Engaging Marketing Quiz Questions<\/b><\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%9C%94%EF%B8%8F_Design_Effective_Lead_Capture\"><\/span><strong>\u2714\ufe0f Design Effective Lead Capture<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Now, let\u2019s say you\u2019ve created a <a href=\"https:\/\/www.proprofs.com\/quiz-school\/tools\/create-facebook-quiz\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook quiz<\/a> and posted it on your page. Around a hundred people take it and at least sixty of them share their quiz results. Forty of them don\u2019t but complete the quiz.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.proprofs.com\/quiz-school\/solutions\/lead-quiz\/images\/1.png\" alt=\"Design Effective Lead Capture\"\/><\/figure><\/div>\n\n\n<p>There\u2019s a fair chance that out of those hundred who took your quiz, at least seventy were interested in your quiz.<\/p>\n\n\n\n<p>But, if they just share their results and move on to another digital pursuit, you\u2019ll lose an opportunity to connect to your potential conversions. This is why it is necessary to design an effective lead capture strategy.<\/p>\n\n\n\n<p>Lead forms attached within quizzes are a good way to capture your participants\u2019 information. You can easily customize the fields in the forms depending on what information you need from them like their email addresses, mobile numbers, occupations, etc.<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">It is advised to place your lead form in the quiz just right before you display the final result. This will provoke the participant to give the information to view their final quiz results.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%9C%94%EF%B8%8F_Create_Personalized_and_Shareable_Results\"><\/span><strong>\u2714\ufe0f Create Personalized and Shareable Results<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Like I mentioned earlier, many people take quizzes so that they can share their results and boast about them to their friends.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">So, it&#8217;s better to capitalize on their interest and <a href=\"https:\/\/www.proprofstraining.com\/features\/lms-certification\/\">create personalized results<\/a> that can be shared.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Here are a few examples:&nbsp;<\/span><\/p>\n\n\n\n<p><b>\u2714 Quiz:<\/b><span style=\"font-weight: 400;\"> Which Harry Potter Character Do You Resemble The Most?<\/span><\/p>\n\n\n\n<p><b>&nbsp;Result:<\/b><span style=\"font-weight: 400;\"> So, you&#8217;re as sharp as Hermoine. Go on, tell your friends!<\/span><\/p>\n\n\n\n<p><b>\u2714 Quiz:<\/b><span style=\"font-weight: 400;\"> Which Game Of Thrones Character Are You?<\/span><\/p>\n\n\n\n<p><b>&nbsp;Result:<\/b><span style=\"font-weight: 400;\"> You&#8217;re Daenerys Stormborn. Quite fierce! Share it with your friends!<\/span><\/p>\n\n\n\n<p><b>\u2714Quiz:<\/b><span style=\"font-weight: 400;\"> Take this quiz to know how much you know about the Amazon Jungle.&nbsp;<\/span><\/p>\n\n\n\n<p><b>&nbsp;Result:<\/b><span style=\"font-weight: 400;\"> Great job! It looks like you&#8217;re great at geography! Share the quiz and see how your friends fare.<\/span><\/p>\n\n\n\n<p>Also, while creating shareable results, you can include attention-grabbing visuals to make the results even more shareworthy. Remember- the social-media audience is drawn more to image-rich content.<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">And, the more your quiz gets shared, the more leads you get.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%9C%94%EF%B8%8F_Follow_up_With_Automated_Email_Marketing\"><\/span><span style=\"font-weight: 400;\">\u2714\ufe0f&nbsp;<\/span><b>Follow up With Automated Email Marketing<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Even if some people show interest in your quiz, it is very much possible that they\u2019ll lose their interest in some time. But, if you keep following up with emails, newsletters, and offers, the chances of retaining them multiply manifold.<\/span><\/p>\n\n\n\n<p>However, sending emails in bulk is not a good strategy. So, here\u2019s a workaround- integrate your <a href=\"https:\/\/www.proprofs.com\/quiz-school\/\">quiz maker<\/a> with any of the email marketing tools to manage all your email marketing tasks like growing the subscriber list, sending marketing emails, sending newsletters, following through emails, etc.<\/p>\n\n\n\n<p>Some of the most popular email marketing tools that you can use are- <a href=\"https:\/\/www.proprofs.com\/quiz-school\/integrations\/icontact\/\">iContact<\/a>, <a href=\"https:\/\/www.proprofs.com\/quiz-school\/integrations\/active-campaign\/\">ActiveCampaign<\/a>, <a href=\"https:\/\/www.proprofs.com\/quiz-school\/integrations\/mailchimp\/\">Mail Chimp<\/a>, etc.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><b>Interesting Read:-&nbsp;<\/b><a href=\"https:\/\/www.proprofs.com\/quiz-school\/alternatives\/flexiquiz\/\"><b>Best Flexiquiz Alternatives<\/b><\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"See_Creating_a_Business_Quiz_Is_Not_That_Difficult_After_All\"><\/span><b>See? Creating a Business Quiz Is Not That Difficult, After All<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Whether you\u2019re looking to build awareness or identify leads, business quizzes have you covered in almost all major areas. And the best part? You don\u2019t need complex mechanisms and lines of code to create these. All you need is a simple <a href=\"https:\/\/www.proprofs.com\/quiz-school\/\">online quiz maker<\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Anyone who has ever procrastinated hours on Facebook has once or twice encountered a quiz. And, chances are they definitely took it to know-&nbsp; And, the titles of these quizzes are obviously so captivating, that one doesn&#8217;t bother even to take note of who posted it or why. They take the bait, play the quiz,&#8230;<\/p>\n","protected":false},"author":25,"featured_media":52426,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Create a Business Quiz To Meet Your Marketing Goals<\/title>\n<meta name=\"description\" content=\"Learn how to create a business quiz for marketing and expand marketing strategies with online quizzes, enhance brand engagement, and improve lead generation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.proprofs.com\/quiz-school\/blog\/create-business-quiz-meet-marketing-goals\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Create a Business Quiz To Meet Your Marketing Goals\" \/>\n<meta property=\"og:description\" content=\"Learn how to create a business quiz for marketing and expand marketing strategies with online quizzes, enhance brand engagement, and improve lead generation.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.proprofs.com\/quiz-school\/blog\/create-business-quiz-meet-marketing-goals\/\" \/>\n<meta property=\"og:site_name\" content=\"Quiz School Blog\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-05T02:27:50-04:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-07T07:57:50-04:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.proprofs.com\/quiz-school\/blog\/wp-content\/uploads\/2025\/02\/What-Is-an-Assessment-Tool_.png\" \/>\n\t<meta property=\"og:image:width\" content=\"810\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" 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