{"id":14985,"date":"2018-12-28T05:24:24","date_gmt":"2018-12-28T00:24:24","guid":{"rendered":"https:\/\/www.proprofs.com\/c\/?p=14985"},"modified":"2026-03-03T08:42:13","modified_gmt":"2026-03-03T03:42:13","slug":"grow-your-email-list-with-easy-to-use-quiz-building-software","status":"publish","type":"post","link":"https:\/\/www.proprofs.com\/quiz-school\/blog\/grow-your-email-list-with-easy-to-use-quiz-building-software\/","title":{"rendered":"How to Grow Your Email List with Quizzes"},"content":{"rendered":"\n

Have you ever heard the proverb, <\/span>“The money’s in the list?”<\/b> It’s quite popular in the world of internet marketing. <\/span><\/p>\n\n\n\n

We’re talking about <\/span>email lists<\/b>! (You probably figured that from the title).<\/span><\/p>\n\n\n\n

But, <\/span>how do you build that list and generate money from it<\/i><\/b>? <\/span><\/p>\n\n\n\n

Well, since email lists are long-term business assets rather than a method to make a quick buck, you need to have a marketing tactic that’s attention-grabbing and engaging.  <\/span><\/p>\n\n\n\n

The interactive nature of quizzes engages prospects and collects insightful data that helps qualify leads and improve conversion rates. <\/span><\/p>\n\n\n\n

This is why we are here to discuss how you can build email lists using quizzes<\/strong>.<\/span><\/p>\n\n\n\n

We’re going to tell you how to grow email lists, why you should use quizzes to build email lists, and the many benefits that come along with using quizzes.<\/span><\/p>\n\n\n\n

<\/span>What is an Email List?<\/strong><\/span><\/h2>\n\n\n\n

By definition, an email list is the names and email addresses of the people who agreed to receive updates and promotions by your brand via email. <\/span><\/p>\n\n\n\n

Thankfully, you don\u2019t have to look for creative ways to build your email lists. <\/span><\/p>\n\n\n\n

We\u2019re here to help you learn how you can grow email lists using quizzes<\/strong>. But why quizzes? Move to the next section to know. <\/span><\/p>\n\n\n\n

<\/span>Why Use Quizzes to Build Email Lists?<\/strong><\/span><\/h2>\n\n\n\n

Online quizzes<\/a> are powerful tools for lead generation<\/a>.<\/span><\/p>\n\n\n\n

According to <\/span>ActiveCampaign<\/span><\/a>, \u201c<\/span>adding a lead form to a quiz can average up to 55% opt-in rates. That\u2019s jaw-droppingly good and 25X better than other online lead forms like pop ups (1.95% average).\u201d<\/span><\/i><\/p>\n\n\n\n

Here\u2019s an <\/span>infographic<\/b> that shows how quizzes are powerful lead magnets.<\/span><\/p>\n\n\n

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That\u2019s not all. The benefits go beyond conversion rates, making quizzes the right tool for building email lists. Let\u2019s take a look at them:<\/span><\/p>\n\n\n\n

1. Quizzes Offer an Interactive Experience<\/strong><\/h3>\n\n\n\n

While the clutter of all forms of digital content is mounting day by day, only a few manage to actually engage audiences. <\/span><\/p>\n\n\n\n

Audiences are tired of sitting back and having content tossed at them. They want to be part of the conversion – it\u2019s all about connection. You need to offer content that they find engaging. Quizzes, especially personality quizzes<\/a> created around the idea of \u2018you,\u2019 offer you that window. <\/span><\/p>\n\n\n\n

By asking your participants questions about their personality, lifestyle, and what they like or dislike, you can get to know your audience and bond with them. <\/span><\/p>\n\n\n\n

2. They Make Room for Organic Opt-In<\/strong><\/h3>\n\n\n\n

Many \u201clist-building tactics\u201d promise gazillions of opt-ins with little effort. <\/span><\/p>\n\n\n\n

You could build huge lists with them, but how relevant are they? It\u2019s better to have a few subscribers who are genuinely interested in your brand than thousands of those who aren\u2019t. <\/span><\/p>\n\n\n\n

When you create a website quiz<\/a> that provides positive, interactive experiences to your quiz takers, it unlocks an opportunity for you to capture their email. <\/span><\/p>\n\n\n\n

Not by trick, mind you. But with a simple opt-in forms<\/a>. <\/span><\/p>\n\n\n\n

If your quiz is engaging, fun, interactive, and offers your quiz takers interesting, share-worthy results, they are more likely to complete it and give you their email addresses. <\/span><\/p>\n\n\n\n

If they do not wish to engage with you in the future, they\u2019ll skip the opt-in. Isn\u2019t that simple?<\/span><\/p>\n\n\n\n

3. People Love Quizzes<\/strong><\/h3>\n\n\n\n

At the top of your head, do you know how many times an average quiz gets shared? <\/span><\/p>\n\n\n\n

It\u2019s <\/span>1,900<\/b><\/a> – and that\u2019s not a wild guess! <\/span><\/p>\n\n\n\n

When quizzes give fun and satisfactory results, participants tend to share them more. That\u2019s why quizzes have a huge potential of going viral. More shares often result in more leads. <\/span><\/p>\n\n\n\n

For instance, the viral <\/span>\u201cWhich cake are you?\u201d<\/b><\/a> quiz got <\/span>20,000 attempts<\/b><\/a>. <\/span><\/p>\n\n\n\n

Let us share a real-life example to help you understand the points I\u2019ve shared above better. <\/span><\/p>\n\n\n\n

Zenni Opticals<\/b> created the <\/span>“You’ve Been Framed”<\/b><\/a> quiz <\/b>to help their audience find the perfect frame according to their personality. <\/span><\/p>\n\n\n\n

They created an engaging quiz with interesting questions that helped participants explore their personalities.<\/span><\/p>\n\n\n

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Did you see how the questions are about the participants? Asking questions about their preferences, motto, and face shape indicate that the brand is trying to learn more about their participants before suggesting a product.<\/span><\/p>\n\n\n\n

This immediately shifts your email marketing tactics<\/a> from a passive mode to a very active mode.<\/span><\/p>\n\n\n\n

How?<\/span><\/p>\n\n\n\n

Well, just displaying the products hoping customers will end up purchasing what catches their fancy has low chances of giving you the desired results as opposed to letting them choose some options to get product recommendations<\/a> that match exactly what they were looking for!<\/span>
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<\/span>Needless to say, the chances of lead conversion are way more when you personalize like this.<\/span><\/p>\n\n\n\n

After the participants have answered all the questions, the quiz displays an opt-in form asking the participants to sign-up for the newsletter. <\/span><\/p>\n\n\n\n

Notice that the participants also have the option to skip the form. <\/span><\/p>\n\n\n\n

From what we read in the <\/span>reports<\/span><\/a>, Zenni Opticals <\/span>generated over $1 million in revenue and 29,410 lead conversions<\/b><\/a> with a <\/span>9,655% ROI<\/b> in 6 months with the help of this quiz. <\/span><\/p>\n\n\n\n

Feeling inspired? Move to our next section to learn how you can build email lists using quizzes.<\/span><\/p>\n\n\n\n

<\/span>How to Use Quizzes to Grow Your Email Lists<\/strong><\/span><\/h2>\n\n\n\n

You know your business and your audience, then what\u2019s stopping you from building a quiz? <\/span><\/p>\n\n\n\n

All you have to do is make an engaging quiz and set it up for marketing.  <\/span><\/p>\n\n\n\n

But, don\u2019t worry. If you don\u2019t know how to do that; keep reading the steps we\u2019ve mentioned below, and you\u2019ll learn in no time.<\/span><\/p>\n\n\n\n

Step-1: Choose a Quiz Type<\/strong><\/h3>\n\n\n\n

There are so many types of quizzes<\/a> that you can create for building email lists: <\/span><\/p>\n\n\n\n

1- Personality Quizzes<\/strong><\/p>\n\n\n\n

Personality quizzes<\/span><\/a> are the most popular type of quizzes. <\/span><\/p>\n\n\n\n

According to <\/span>INSIDER<\/span><\/a>, <\/span>\u201c<\/span>personality quizzes allow people to satisfy their curiosity about themselves and about other people by providing them with what they believe to be accurate information about their tendencies or behaviors and the causes of those behaviors.<\/i><\/b>\u201d<\/b><\/p>\n\n\n\n

They give an outcome based on participants\u2019 answers, which makes them more relevant to the audience. <\/span><\/p>\n\n\n\n

For example: <\/span><\/p>\n\n\n\n