{"id":11561,"date":"2018-02-20T05:14:23","date_gmt":"2018-02-20T00:14:23","guid":{"rendered":"https:\/\/www.proprofs.com\/c\/?p=11561"},"modified":"2025-10-09T09:42:46","modified_gmt":"2025-10-09T05:42:46","slug":"how-quizzes-can-drive-e-commerce-sales","status":"publish","type":"post","link":"https:\/\/www.proprofs.com\/quiz-school\/blog\/how-quizzes-can-drive-e-commerce-sales\/","title":{"rendered":"How to Drive Ecommerce Sales with eCommerce Quizzes"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">Collecting data. Converting leads. Driving engagement \u2014 who would have thought that eCommerce Quizzes can come in handy for all of this and much more?<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This marketing miracle has certainly been a savior for many, as the competition among brands online is getting tougher with every passing minute. We\u2019ve certainly come a long way from simpler times.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Remember how before the expansion of eCommerce, all the customers simply walked into stores and found a friendly salesperson who helped them find what they wanted?<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The salesperson would ask customers some simple questions like:<\/span><\/p>\n\n\n\n<ul>\n<li><span style=\"font-weight: 400;\">What are you looking for?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">What\u2019s your budget?&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Do you have any special preferences?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Are you open to experimenting with something new?&nbsp;<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">When they had answered those questions, the salesperson would come up with a recommendation and offer it to the customer. Pretty simple, right?&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Unfortunately, when you\u2019re running an eCommerce business, you can&#8217;t have a salesperson ask customers questions and then recommend a product based on their answers.&nbsp;<\/span><\/p>\n\n\n\n<p><b>But you can have an eCommerce quiz!<\/b><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What%E2%80%99s_an_E-Commerce_Quiz\"><\/span><strong>What\u2019s an E-Commerce Quiz?&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">An eCommerce quiz is a set of interactive questions about customers\u2019 likes, dislikes, preferences, and needs. <\/span><span style=\"font-weight: 400;\">eCommerce quizzes are designed to collect customer data which businesses use to personalize the shopping experience and educate customers.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">They are a great way to engage customers. e-Commerce quizzes are especially useful for first-time customers as these help them make decisions.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">eCommerce quizzes can also be used for <\/span><a href=\"https:\/\/www.proprofs.com\/quiz-school\/blog\/create-lead-generation-quiz\/\"><span style=\"font-weight: 400;\">lead generation<\/span><\/a><span style=\"font-weight: 400;\"> as they can collect information about the visitors. You can take it up a notch and integrate the quizzes with an email marketing automation tool to streamline lead management.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Different_Types_of_E-Commerce_Quizzes\"><\/span><strong>Different Types of E-Commerce Quizzes&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">E-Commerce online tests and quizzes come in many shapes and sizes. Each one caters to different purposes and business needs.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Product Recommendation Quiz<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.proprofs.com\/quiz-school\/blog\/create-product-recommendation-quiz\/\"><span style=\"font-weight: 400;\">Product recommendation quiz<\/span><\/a><span style=\"font-weight: 400;\"> is an eCommerce quiz for sales that helps businesses recommend suitable products to customers to boost sales.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This type of eCommerce quiz cuts down the decision-making process extensively for customers to expedite the purchase process. Customers don&#8217;t have to stay confused for hours to pick the best products.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Product recommendation quizzes are a great entry point if you want to introduce personalization in your customer experience.<\/span><\/p>\n\n\n\n<p><b>Here&#8217;s an e-Commerce quiz example:<\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Sephora has a plethora of products on its website, which can potentially overwhelm customers who are new to skincare and such products. So, Sephora shares a simple yet extensive quiz with them to compress the product options to a few suitable choices.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Educational e-Commerce Quiz<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">As the name suggests, educational e-Commerce quizzes are specifically designed to help educate customers on the multiple use cases of a single or a set of products.<\/span><\/p>\n\n\n\n<p><b>Here&#8217;s an eCommerce quiz example:<\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Marea offers only a single product, multivitamins, marketed toward female customers. Since the brand only has a single product, it uses a quiz to enlighten customers about various symptoms and how its products help with each one.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You can find the &#8216;<\/span><i><span style=\"font-weight: 400;\">Symptom Quiz<\/span><\/i><span style=\"font-weight: 400;\">&#8216; on their website and take the quiz to understand the product better.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Collection Recommendation Quiz<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Similar to product recommendation quizzes, this eCommerce online test also delves into customers&#8217; personal choices and concerns to recommend products.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">But, instead of showing many options for different concerns, the collection recommendation quiz recommends a product line that customers can use for optimum results.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Virtual Consultation e-Commerce Quiz<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Virtual consultation eCommerce Quiz for sales is helpful when you want to recommend a specific product to customers based on the data they provide. These quizzes compensate for the lack of hands-on experience with products that brick-and-mortar stores offer.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Since customers can\u2019t touch, feel, or try out the products in real life, virtual consultation quizzes consider the customers&#8217; personal details to recommend a suitable product.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Many <a href=\"https:\/\/printify.com\/blog\/how-to-start-an-online-clothing-store\/\">clothing e-Commerce stores<\/a> and beauty brands use these quizzes. For example, Fenty Beauty, a beauty brand, offers virtual consultation quizzes to help customers find custom shades <span style=\"font-size: 12pt;\">for<\/span> foundations, concealers, and similar products.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Also, here\u2019s an example straight from <a href=\"https:\/\/www.proprofs.com\/quiz-school\/\">ProProfs Quiz Maker\u2019s<\/a> library created for the <\/span><b>Younique Touch <\/b><span style=\"font-weight: 400;\">brand:<\/span><\/p>\n\n\n\n<p><iframe loading=\"lazy\" id=\"proprofs\" src=\"https:\/\/www.proprofs.com\/quiz-school\/ugc\/story.php?title=younique-color-match-quiz-find-your-shade_260h&amp;id=3520700&amp;ew=430\" name=\"proprofs\" width=\"600X\" height=\"650PX\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\"><br \/><\/iframe><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Use_an_Ecommerce_Quiz\"><\/span><strong>Why Use an Ecommerce Quiz?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">You can&#8217;t sell to a prospective customer without actually knowing what they want to buy, right?&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">As <\/span><a href=\"https:\/\/www.forbes.com\/sites\/forbesbusinessdevelopmentcouncil\/2021\/05\/05\/for-sales-personalization-is-more-essential-than-ever\/?sh=79b52d6a24a7\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Fred Soller<\/span><\/a><span style=\"font-weight: 400;\">, Sales VP at Hybris Software, says:<\/span><\/p>\n\n\n\n<p><i><span style=\"font-weight: 400;\">&#8220;As a salesperson, I wouldn&#8217;t present \u2013 or even speak \u2013 to a potential customer without knowing something about them. Where is their business located? What do they do? What are their goals and objectives? How long have they worked there? Are there any common interests?&#8221;<\/span><\/i><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">What Fred is referring to here is \u2018the need to know your customers, and trying to understand how your product or service can benefit them before you offer it to them.\u2019&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">And, to know your customers, you need to ask them questions.&nbsp;<\/span><\/p>\n\n\n\n<p><b>Enter \u2014 the eCommerce quiz!<\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Every question in the <\/span><span style=\"font-weight: 400;\">eCommerce quiz <\/span><span style=\"font-weight: 400;\">helps narrow down products to match customers with the best recommendations depending on their answers.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In simple terms, <\/span><b>&#8220;you can use eCommerce quizzes to personalize your customers&#8217; experience by asking the right questions.&#8221;&nbsp;<\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Personalization is the backbone of sales. And as listed in <\/span><a href=\"https:\/\/www.coredna.com\/blogs\/ecommerce-trends\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">eCommerce Trends to Watch For In 2021<\/span><\/a><span style=\"font-weight: 400;\">&#8211; <\/span><b><i>&#8220;Personalization will go beyond making a purchase to making a bond.&#8221;<\/i><\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In fact, <\/span><a href=\"https:\/\/instapage.com\/blog\/personalization-statistics\" target=\"_blank\" rel=\"noopener\"><b>59% of customers&#8217;<\/b><\/a><span style=\"font-weight: 400;\"> shopping decisions are influenced by personalization, while <\/span><a href=\"https:\/\/www.accenture.com\/_acnmedia\/PDF-77\/Accenture-Pulse-Survey.pdf\" target=\"_blank\" rel=\"noopener\"><b>91% <\/b><\/a><span style=\"font-weight: 400;\">are more likely to shop with brands that provide them with personalized offers and recommendations.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Unlike any other form of digital content, a quiz lets you have a <\/span><b>two-way conversation<\/b><span style=\"font-weight: 400;\"> with your customers, the same way you&#8217;d have in an offline store. The interactive experience it offers is the key factor that drives sales.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">But that&#8217;s not all that you need to know.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Top_Benefits_of_Using_eCommerce_Quizzes\"><\/span><strong>Top Benefits of Using eCommerce Quizzes<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">There are different ways in which quizzes can add value to your business. From helping you know your customers to gathering valuable data that aids your marketing campaigns, ecommerce quizzes in a <a href=\"https:\/\/yespo.io\/blog\/ecommerce-conversion-funnel-definition-stages-4-optimization-strategies\">conversion funnel<\/a> can be very useful.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">With an eCommerce quiz, you can:&nbsp;<\/span><\/p>\n\n\n\n<ul>\n<li><span style=\"font-weight: 400;\">Recommend products to your customers<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Grow email lists<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Generate leads<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Gather data for your next strategy<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Create buyer profiles<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Now let&#8217;s elaborate on each use case to understand the benefits of using <\/span><span style=\"font-weight: 400;\">eCommerce online tests<\/span><span style=\"font-weight: 400;\"> and quizzes.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Recommend Product(s):&nbsp;<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Let&#8217;s go back to what we said a while ago in this article: You&#8217;re better positioned to recommend a product to your customers when you get to know them.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Asking questions through a <\/span><span style=\"font-weight: 400;\">quiz on eCommerce<\/span><span style=\"font-weight: 400;\"> instills a sense of interaction. The quiz participants feel you&#8217;re really trying to know them to recommend the most suitable product <\/span><span style=\"font-weight: 400;\">rather than simply throwing your bestseller at them.<\/span><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n\n\n\n<p><b>A great example<\/b><span style=\"font-weight: 400;\"> of this practice is the <\/span><a href=\"https:\/\/www.doelashes.com\/pages\/lash-quiz\" target=\"_blank\" rel=\"noopener\"><b>Lash Quiz<\/b><\/a><span style=\"font-weight: 400;\"> created by Doe Lashes:<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.proprofs.com\/c\/wp-content\/uploads\/2018\/02\/e1.png\" alt=\"e1\" class=\"wp-image-45032\"\/><\/figure><\/div>\n\n\n<p><a href=\"https:\/\/www.doelashes.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Doe Lashes<\/span><\/a><span style=\"font-weight: 400;\"> is a brand that specializes in false lashes. They created the <\/span><b>Lash Quiz<\/b><span style=\"font-weight: 400;\"> to recommend the perfect falsies to their customers based on their quiz responses.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The quiz starts with the question- Which best describes your eye shape?<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.proprofs.com\/c\/wp-content\/uploads\/2018\/02\/unnamed-2.png\" alt=\"unnamed-2\" class=\"wp-image-45033\"\/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">It continues to ask questions about participants&#8217; eyes and their preferences.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.proprofs.com\/c\/wp-content\/uploads\/2018\/02\/unnamed3.png\" alt=\"unnamed3\" class=\"wp-image-45034\"\/><\/figure><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.proprofs.com\/c\/wp-content\/uploads\/2018\/02\/ES7.jpg\" alt=\"es7\" class=\"wp-image-45014\"\/><\/figure><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.proprofs.com\/c\/wp-content\/uploads\/2018\/02\/ES8.jpg\" alt=\"es8\" class=\"wp-image-45013\"\/><\/figure><\/div>\n\n\n<p><i><span style=\"font-weight: 400;\">It only takes about 40 seconds to answer the quiz,<\/span><\/i><span style=\"font-weight: 400;\"> after which it recommends the perfect lash for the participants. `<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">But, there&#8217;ll be many new customers discovering your brand for the first time who&#8217;ll probably not know about the range of products you offer. You&#8217;ll need to educate them about your brand or products and give them an enriching <\/span><b>customer onboarding experience<\/b><span style=\"font-weight: 400;\">.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">But you&#8217;ll need to distinguish the new customers from the old ones. A quiz can help you do just that!<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Let\u2019s look at some inspiring <\/span><span style=\"font-weight: 400;\">eCommerce quiz examples.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">A <\/span><b>great example of onboarding customers with a quiz<\/b><span style=\"font-weight: 400;\"> is this quiz created by <\/span><a href=\"https:\/\/spongelle.com\/pages\/quiz\" target=\"_blank\" rel=\"noopener\"><b>Spongelle<\/b><\/a><b>.<\/b><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">As soon as you land on their website, you\u2019ll be greeted with the following pop-up:<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.proprofs.com\/c\/wp-content\/uploads\/2018\/02\/ES9.jpg\" alt=\"es9\" class=\"wp-image-45012\"\/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">Click on \u2018Something for myself\u2019, and another question pops up:<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.proprofs.com\/c\/wp-content\/uploads\/2018\/02\/ES10.jpg\" alt=\"es10\" class=\"wp-image-45011\"\/><\/figure><\/div>\n\n\n<p><i><span style=\"font-weight: 400;\">Can there be a smarter way to learn if a visitor is a new customer or a returning customer?<\/span><\/i><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Well, click on New Customer and what follows is a series of questions asking you about the product that you\u2019re looking for, your preferences, your ideal skincare routine, etc.&nbsp;<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.proprofs.com\/c\/wp-content\/uploads\/2018\/02\/ES11.jpg\" alt=\"es11\" class=\"wp-image-45010\"\/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">About five questions later, they recommend a product based on your answers.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.proprofs.com\/c\/wp-content\/uploads\/2018\/02\/unnamed-7.png\" alt=\"unnamed-7\" class=\"wp-image-45035\"\/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">It\u2019d have been great if they were also offering a discount to enhance the first purchase experience (Just saying)!<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Another <\/span><b>example<\/b><span style=\"font-weight: 400;\"> of a brand that&#8217;s using <\/span><span style=\"font-weight: 400;\">eCommerce online tests and quizzes<\/span><span style=\"font-weight: 400;\"> to onboard customers is the <\/span><a href=\"https:\/\/tenzotea.co\/pages\/tenzo-matcha-quiz\" target=\"_blank\" rel=\"noopener\"><b>Tenzo Matcha Quiz<\/b><\/a><span style=\"font-weight: 400;\"> created by <\/span><b>Tenzo Tea<\/b><span style=\"font-weight: 400;\">.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The first question of this quiz asks its participants about their Matcha knowledge level.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.proprofs.com\/c\/wp-content\/uploads\/2018\/02\/unnamed-8.png\" alt=\"unnamed-8\" class=\"wp-image-45036\"\/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">If the customer is new to Matcha, they&#8217;ll probably select Beginner.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The quiz further asks participants about their primary health priorities, the drinks that make them feel best, and their lifestyle.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">All these questions help the folks at Tenzo understand how the quiz participant is planning to use their Matcha.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Every outcome is tailored to the participant&#8217;s experience level. So, every person who takes the quiz walks away with a product recommendation that suits their experience level.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In our case- The beginner level.&nbsp;<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.proprofs.com\/c\/wp-content\/uploads\/2018\/02\/ES14.jpg\" alt=\"es14\" class=\"wp-image-45007\"\/><\/figure><\/div>\n\n\n<p><b>Doe Lashes <\/b><span style=\"font-weight: 400;\">also does a great job of <\/span><b>onboarding customers with a quiz<\/b><span style=\"font-weight: 400;\">. Here\u2019s how- After getting their participants&#8217; email addresses, they instantly send the customers a personalized email welcoming them to their community.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.proprofs.com\/c\/wp-content\/uploads\/2018\/02\/unnamed-9.png\" alt=\"unnamed-9\" class=\"wp-image-45037\"\/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">Pretty humble and welcoming, right?<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Generate Leads<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">In most cases, customers are willing to share their contact information because the quiz teaches them something about themselves, and they look forward to learning even more.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This relationship between you and the quiz participants makes room for effective lead generation.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You can create a great quiz on eCommerce and use it to generate leads, just like <\/span><a href=\"https:\/\/scion-social.com\/blog\/3-ways-quizzes-can-drive-social-traffic-back-site\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">WGSN<\/span><\/a><span style=\"font-weight: 400;\"> did.&nbsp;<\/span><\/p>\n\n\n\n<p><b>A great example<\/b><span style=\"font-weight: 400;\"> of this case is the quiz <\/span><b>&#8220;What&#8217;s Your Customer Type&#8221;<\/b><span style=\"font-weight: 400;\"> created by <\/span><a href=\"https:\/\/www.wgsn.com\/en\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Worth Global Style Network (WGSN)<\/span><\/a><span style=\"font-weight: 400;\">, an analytics company that works for fashion brands like Puma &amp; Tommy Hilfiger.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">WGSN created this quiz and shared it on their social media handle.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Each quiz outcome described a distinct customer type along with a CTA to <\/span><b>&#8220;Get in Touch and learn more.&#8221;<\/b><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The quiz helped WGSN drive 1500 visits back to their website from Twitter and Facebook in just one week, resulting in 300 new leads.<\/span><\/p>\n\n\n\n<p><b>Another great example<\/b><span style=\"font-weight: 400;\"> of lead generation through eCommerce quizzes is the &#8220;You&#8217;ve<\/span><a href=\"https:\/\/www.qzzr.com\/widget\/quiz\/fi9xdWl6emVzLzc5NTE_c3RhdGVbcF91XT1odHRwJTNBJTJGJTJGYmxvZy5xenpyLmNvbSUyRmNhdGVnb3J5JTJGY2FzZS1zdHVkaWVzJTJG\" target=\"_blank\" rel=\"noopener\"><b> Been Framed&#8221;<\/b><\/a><span style=\"font-weight: 400;\"> quiz.&nbsp;<\/span><\/p>\n\n\n\n<p><b>Zenni Opticals<\/b><span style=\"font-weight: 400;\"> created this quiz to help their customers find the perfect frame with questions like:&nbsp;<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.proprofs.com\/c\/wp-content\/uploads\/2018\/02\/unnamed-10.png\" alt=\"unnamed-10\" class=\"wp-image-45038\"\/><\/figure><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.proprofs.com\/c\/wp-content\/uploads\/2018\/02\/unnamed-11.png\" alt=\"unnamed-11\" class=\"wp-image-45039\"\/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">At the end of the quiz, the customers learn about the perfect frame for their faces.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.proprofs.com\/c\/wp-content\/uploads\/2018\/02\/unnamed-12.png\" alt=\"unnamed-12\" class=\"wp-image-45040\"\/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">According to <\/span><a href=\"http:\/\/www.internetmarketinginc.com\/blog\/case-study-million-dollar-quiz\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">reports<\/span><\/a><span style=\"font-weight: 400;\">, this quiz helped Zenni Opticals <\/span><a href=\"https:\/\/salesforlife.com\/blog\/how-one-quiz-generated-a-million-dollars\/\" target=\"_blank\" rel=\"noopener\"><b>generate over $1 million in revenue and 29,410 lead conversions<\/b><\/a><span style=\"font-weight: 400;\"> with a <\/span><b>9,655% ROI<\/b><span style=\"font-weight: 400;\"> in 6 months.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Grow Email Lists<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">A very simple reason why quizzes are great for opt-in is that they offer participants an attractive, interactive experience.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">While taking the quiz, participants are already engaged with your brand, which opens a window for you to ask them for an email or phone number. In most cases, participants are willing to share their emails to view their results.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">For example, the Lash Quiz by Doe Lashes asks the participants for their email addresses to send their quiz results to their email.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.proprofs.com\/c\/wp-content\/uploads\/2018\/02\/unnamed-13.png\" alt=\"unnamed-13\" class=\"wp-image-45041\"\/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">The moment participants give in their email addresses, they receive a product recommendation.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.proprofs.com\/c\/wp-content\/uploads\/2018\/02\/unnamed-14.png\" alt=\"unnamed-14\" class=\"wp-image-45042\"\/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">When customers receive a personalized email recommendation with a DISCOUNT CODE, you bet they aren&#8217;t going to regret giving their email address. You can easily automate this process using email automation using tools like MailChimp.<\/span><\/p>\n\n\n\n<p><b>Watch: <\/b><b>How to Integrate Mailchimp With Quiz Maker<\/b><\/p>\n\n\n\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/Y7UcK5aygNk\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Gather Data for Your Next Strategy<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">From what their spirit animal is to what they spread on their toast in the morning- quizzes can tell you all about your customers.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">When a customer takes your quiz, you don\u2019t just get access to their email address. With every quiz question that they answer, you get to know them a little better. For instance, their likes and dislikes, spending habits, work, and more.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Quizzes can help you collect data that you can use to retarget them via email, SMS, Facebook Messenger, and paid ads channels.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">A great example of this case is BeautyBio&#8217;s <\/span><a href=\"https:\/\/beautybio.com\/pages\/virtual-consultation-quiz\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Virtual Consultation Experience<\/span><\/a><span style=\"font-weight: 400;\">.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">With this quiz, Beauty Bio gathers valuable data about their customers&#8217; age, skin type, etc. by asking them questions like:&nbsp;<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.proprofs.com\/c\/wp-content\/uploads\/2018\/02\/ES21.jpg\" alt=\"es21\" class=\"wp-image-45000\"\/><\/figure><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.proprofs.com\/c\/wp-content\/uploads\/2018\/02\/ES22.jpg\" alt=\"es22\" class=\"wp-image-44999\"\/><\/figure><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.proprofs.com\/c\/wp-content\/uploads\/2018\/02\/ES23.jpg\" alt=\"es23\" class=\"wp-image-44998\"\/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">Isn&#8217;t that so effortless? While the customers are engaging, the brand is pooling information on them.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You can use the same technique for gathering customer data via quiz and use that data to design your next marketing campaign, which can be as personalized as it gets.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">For instance, you can <\/span><b>show quiz participants targeted ads<\/b><span style=\"font-weight: 400;\"> based on their quiz answers. By doing so, you can keep the quiz takers constantly engaged long-term with your brand via ads, email, Facebook Messenger, or SMS campaigns.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You can even <\/span><b>repurpose the data you\u2019ve gathered and turn it into a new form of content<\/b><span style=\"font-weight: 400;\"> to drive engagement, just like <\/span><a href=\"https:\/\/www.beardbrand.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Beardbrand<\/span><\/a><span style=\"font-weight: 400;\"> did. They used the data from their most popular quiz and converted it into a wildly popular YouTube <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=PwNrjVebAi4\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">video<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Create Buyer Profiles<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">If you\u2019ve not crafted any buyer profiles for your brand yet, a quiz can be a good tool to start with. Based on the data you collect with your quiz, you can segment quiz takers into different categories.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">For example, take the quiz we just shared above. All the quiz takers who choose &#8216;Fine Lines &amp; Wrinkles&#8217; as their main concern can be put under a single buyer profile.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">With enough data, you can start building data-driven buyer profiles of your customers to better understand what personalization is likely to appeal to them.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">It&#8217;ll give you more accurate options for targeting your customer base with targeted marketing and personalized messaging.&nbsp;<\/span><\/p>\n\n\n\n<p><a href=\"https:\/\/www.campaignlive.co.uk\/article\/case-study-knorrs-love-first-taste-bonded-brand-millennials\/1430457\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Knorr<\/span><\/a><span style=\"font-weight: 400;\"> is <\/span><b>a great example <\/b><span style=\"font-weight: 400;\">of a brand that used a quiz to create personalized buyer profiles.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Knorr has created a <\/span><b>flavor profiler quiz<\/b><span style=\"font-weight: 400;\"> called <\/span><a href=\"https:\/\/myflavour.knorr.com\/\" target=\"_blank\" rel=\"noopener\"><b>\u2018Love at First Taste\u2019<\/b><\/a><span style=\"font-weight: 400;\">, which involves a set of questions relating to the quiz-takers\u2019 food and flavor preferences. It assigns a <\/span><b>\u2018flavor profile\u2019<\/b><span style=\"font-weight: 400;\"> to the participants, followed by a load of related recommended products.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.proprofs.com\/c\/wp-content\/uploads\/2018\/02\/ES24.jpg\" alt=\"es24\" class=\"wp-image-44997\"\/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">There is <\/span><a href=\"https:\/\/www.campaignlive.co.uk\/article\/case-study-knorrs-love-first-taste-bonded-brand-millennials\/1430457\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">a detailed case study<\/span><\/a><span style=\"font-weight: 400;\"> on how the quiz was able to bond the brand with millennials who love food.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Also, here\u2019s how the outcome i.e., a buyer persona developed using quiz data or even survey data using <\/span><a href=\"https:\/\/qualaroo.com\/blog\/how-to-build-customer-personas\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">survey feedback software<\/span><\/a><span style=\"font-weight: 400;\"> may look like:<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.proprofs.com\/c\/wp-content\/uploads\/2018\/02\/unnamed-15-min.png\" alt=\"unnamed-15-min\" class=\"wp-image-45043\"\/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">Now that you&#8217;re aware of the benefits of using eCommerce quizzes, don\u2019t you want to learn how you can build one?&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If your answer is \u2018<\/span><b>Hell yes!<\/b><span style=\"font-weight: 400;\">\u2019, quickly hop on to the next section.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>6. Social Engagement<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Besides boosting engagement on your website, e-Commerce quizzes are a powerful tool to engage new audiences on social media platforms. You can share links to the quizzes on your social media and bring more traffic and leads to your website.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Create_eCommerce_Quizzes\"><\/span><strong>How to Create eCommerce Quizzes<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">You&#8217;ve learned and looked at examples of how quizzes can help you drive eCommerce sales. Now we&#8217;re going to tell you how you can build one.<\/span><\/p>\n\n\n\n<p><b>The first thing for you to note is that the type of quiz you\u2019ll create for ecommerce marketing and sales will have outcomes or personalities where you can pitch your products instead of scores.<\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You must\u2019ve noticed that all the quizzes we shared as examples were personality quizzes.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Personality quizzes, in particular, get a lot of attention because they&#8217;re designed to be fun and simple.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Plus, they are always about &#8216;you\u2019.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Your purpose in designing this quiz is to drive your products&#8217; sales which is why you need a quiz that lets each of your products shine.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">So now, let\u2019s learn <strong>h<\/strong><\/span><b>ow to <a href=\"https:\/\/www.proprofs.com\/quiz-school\/blog\/creating-perfect-personality-quiz\/\">make a personality quiz<\/a>.<\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">It\u2019s super easy to create a personality quiz for eCommerce using an <\/span><a href=\"https:\/\/www.proprofs.com\/quiz-school\/\"><span style=\"font-weight: 400;\">online quiz maker<\/span><\/a><span style=\"font-weight: 400;\">. You can create it in two ways:&nbsp;<\/span><\/p>\n\n\n\n<ol>\n<li><span style=\"font-weight: 400;\">Using pre-built templates or quizzes&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Creating the quiz from scratch&nbsp;<\/span><\/li>\n<\/ol>\n\n\n\n<p><span style=\"font-weight: 400;\">In the first method, you need to choose a <\/span><a href=\"https:\/\/www.proprofs.com\/quiz-school\/templates\/p\/\"><span style=\"font-weight: 400;\">template<\/span><\/a><span style=\"font-weight: 400;\"> or <\/span><a href=\"https:\/\/www.proprofs.com\/quiz-school\/public-quizzes\/\"><span style=\"font-weight: 400;\">ready-to-use quiz<\/span><\/a><span style=\"font-weight: 400;\"> from the tool\u2019s quiz library and edit it as per your requirements.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.proprofs.com\/c\/wp-content\/uploads\/2018\/02\/ES26.jpg\" alt=\"es26\" class=\"wp-image-44995\"\/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">The template method helps you make a personality quiz in a few minutes. But if you\u2019d want to be more creative and don&#8217;t want to use a <a href=\"https:\/\/www.proprofs.com\/quiz-school\/blog\/best-personality-quiz-makers\/\">personality quiz maker<\/a>, you can create your personality quiz from scratch.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Here\u2019s the process in five quick steps.&nbsp;<\/span><\/p>\n\n\n\n<p><b>Step 1 \u2013<\/b><span style=\"font-weight: 400;\"> Create questions from scratch or import them from the question library. <\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.proprofs.com\/c\/wp-content\/uploads\/2018\/02\/ES27.jpg\" alt=\"es27\" class=\"wp-image-44994\"\/><\/figure><\/div>\n\n\n<p><b>Step 2 \u2013<\/b><span style=\"font-weight: 400;\"> Set up different personality-based results.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.proprofs.com\/c\/wp-content\/uploads\/2018\/02\/unnamed-16.png\" alt=\"unnamed-16\" class=\"wp-image-45044\"\/><\/figure><\/div>\n\n\n<p><b>Step 3 \u2013<\/b><span style=\"font-weight: 400;\"> Match answer options with personalities.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.proprofs.com\/c\/wp-content\/uploads\/2018\/02\/unnamed-17.png\" alt=\"unnamed-17\" class=\"wp-image-45045\"\/><\/figure><\/div>\n\n\n<p><b>Step 4 \u2013<\/b><span style=\"font-weight: 400;\"> Work on the look and feel.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.proprofs.com\/c\/wp-content\/uploads\/2018\/02\/unnamed-18.png\" alt=\"unnamed-18\" class=\"wp-image-45046\"\/><\/figure><\/div>\n\n\n<p><b>Step 5 \u2013<\/b><span style=\"font-weight: 400;\"> Share the quiz via a link, email, etc., or embed it on your website.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.proprofs.com\/c\/wp-content\/uploads\/2018\/02\/unnamed-19.png\" alt=\"unnamed-19\" class=\"wp-image-45047\"\/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">Want to know more about the process? Here\u2019s our<\/span><a href=\"https:\/\/www.proprofs.com\/quiz-school\/blog\/creating-perfect-personality-quiz\/\"><b> guide to creating personality quizzes<\/b><\/a><span style=\"font-weight: 400;\"> that you can go through.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Also, here\u2019s a video guide for a quick look:<\/span><\/p>\n\n\n\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/U9rY3bP5u1c\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Best_Practices_for_Creating_Ecommerce_Quizzes\"><\/span><strong>Best Practices for Creating Ecommerce Quizzes<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">We closely observed the quizzes we shared as examples in our previous section and took notes of the elements that made them successful. We summed up our observations in the following points to help you learn how to create eCommerce quizzes in the best way possible.<\/span><\/p>\n\n\n\n<div style=\"background-color: white; width: 90%; margin: auto; padding: 5px;\">\n<div style=\"border: 2px solid black; padding: 5px 5px;\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">eCommerce quizzes are short &amp; fun<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The questions are engaging<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">They are visually appealing<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Customers often spread them organically<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Start with Quiz Outcomes<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Start building your quiz outcomes by sorting out the products you want to base your quiz outcomes on:<\/span><\/p>\n\n\n\n<ul>\n<li><span style=\"font-weight: 400;\">For instance, if you&#8217;re a vegan ice cream seller, you could have &#8211; coconut ice cream, almond ice cream, banana ice cream, orange ice cream, and avocado ice cream.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Similarly, if you&#8217;re a skincare brand, you could <a href=\"https:\/\/www.proprofs.com\/quiz-school\/tools\/create-quiz-for-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">create a quiz for your website<\/a> to help your customers find the right skincare product. Your outcomes could be Foaming Face Wash, Sunscreens, Salicylic acid serum, Hyaluronic acid, and micro essence.\u00a0<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Why do we suggest building outcomes before quiz questions?&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Because it&#8217;ll help you map out the answers to the quiz results correctly. And, of course, having a reliable tool like ProProfs <\/span><a href=\"https:\/\/www.proprofs.com\/quiz-school\/\"><span style=\"font-weight: 400;\">Quiz Maker<\/span><\/a><span style=\"font-weight: 400;\"> helps to design score, personality, and e-Commerce quizzes in real time.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Create Interesting Quiz Results<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Once you&#8217;ve sorted your products, you can start working on your eCommerce quiz results pages.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">For instance, if you have five products, you&#8217;ll have to come up with five unique quiz results for each of your products.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">When creating your eCommerce quiz results, be mindful of the following elements:&nbsp;<\/span><\/p>\n\n\n\n<ul>\n<li><span style=\"font-weight: 400;\">A unique description of the outcome<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Discount codes<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Call To Action&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Social share buttons<\/span><\/li>\n<\/ul>\n\n\n\n<p><b>Outcome Description-<\/b><span style=\"font-weight: 400;\"> You may or may not want to add descriptions for the quiz outcomes. But we recommend you do so as it&#8217;ll help the quiz participants understand their quiz outcomes.<\/span><br><span style=\"font-weight: 400;\">See how the folks at <\/span><b>Zenni Opticals<\/b><span style=\"font-weight: 400;\"> have created unique descriptions for different quiz outcomes:<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.proprofs.com\/c\/wp-content\/uploads\/2018\/02\/unnamed-21-min.png\" alt=\"unnamed-21-min\" class=\"wp-image-45048\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.proprofs.com\/c\/wp-content\/uploads\/2018\/02\/unnamed-20.png\" alt=\"unnamed-20\" class=\"wp-image-45049\"\/><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">Include a unique description before you give the product recommendation.&nbsp;<\/span><\/p>\n\n\n\n<p><b>Discount Codes-<\/b><span style=\"font-weight: 400;\"> If you&#8217;re planning to offer a <\/span><b>discount code<\/b><span style=\"font-weight: 400;\"> or any other reward to your customers, a quiz results page is the place to announce it.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Look at the following examples to get an idea about how you can announce discount codes:&nbsp;<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.proprofs.com\/c\/wp-content\/uploads\/2018\/02\/unnamed-22.png\" alt=\"unnamed-22\" class=\"wp-image-45050\"\/><\/figure><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.proprofs.com\/c\/wp-content\/uploads\/2018\/02\/ES35.jpg\" alt=\"es35\" class=\"wp-image-44986\"\/><\/figure><\/div>\n\n\n<p><b>Call To Action (CTA)-<\/b><span style=\"font-weight: 400;\"> Add the Call to Action to <\/span><b>buy the product<\/b><span style=\"font-weight: 400;\"> right below the product that you&#8217;re recommending.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Then link the Buy button to the product page on your eCommerce website, so your quiz-takers are all ready to buy that product.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You can also use the following CTAs:<\/span><\/p>\n\n\n\n<ul>\n<li><span style=\"font-weight: 400;\">Add to Cart<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Wishlist<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Learn More&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Retake the Quiz<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">We really liked this quiz results page from <\/span><b>INH Hair&#8217;s <\/b><a href=\"https:\/\/inhhair.com\/pages\/pony-quiz\" target=\"_blank\" rel=\"noopener\"><b>Ponytail Quiz<\/b><\/a><span style=\"font-weight: 400;\">.&nbsp;<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.proprofs.com\/c\/wp-content\/uploads\/2018\/02\/unnamed-23-min.png\" alt=\"unnamed-23-min\" class=\"wp-image-45051\"\/><\/figure><\/div>\n\n\n<p><b>Social Share Buttons-<\/b><span style=\"font-weight: 400;\"> Don&#8217;t forget to add social share buttons on your quiz results page because if you miss this, you&#8217;ll probably lose the chance of your quiz going viral.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.proprofs.com\/c\/wp-content\/uploads\/2018\/02\/ES37.png\" alt=\"es37\" class=\"wp-image-45056\"\/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">Before you finalize your quiz result page, ensure that the outcome, the recommended product, and the description \u2014 all tie together.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Add Engaging Questions<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">When creating an eCommerce quiz, it&#8217;s very important to create questions that are engaging &amp; fun.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">After reviewing the questions from the examples of quizzes we shared, here&#8217;s what we can recommend:&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Instead of using questions related to your product or your customer&#8217;s preferences, use a blend of different questions.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Add questions related to your customers&#8217; personalities, questions about their interests, and questions related to your products. Having a <\/span><b>wide range of questions<\/b><span style=\"font-weight: 400;\"> in the quiz makes it more interesting for the participants.<\/span><\/p>\n\n\n\n<p><b>Use a mix of image-based and text questions.<\/b><span style=\"font-weight: 400;\"> Since you&#8217;re creating a personality quiz, you&#8217;ve little to no choice when it comes to choosing the question type \u2014 you have to use multiple-choice questions since you need to know your customers and their preferences.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">But you can always combine text with images, GIFs, and videos to create fun and engaging questions. Add at least one image to your questions or add image-based answer choices.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Here are some great examples of engaging questions we picked from the INH Hair&#8217;s <\/span><a href=\"https:\/\/inhhair.com\/pages\/pony-quiz\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Ponytail Quiz<\/span><\/a><span style=\"font-weight: 400;\">.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Look at how they&#8217;ve created three different types of questions for their quiz:<\/span><\/p>\n\n\n\n<p><b>1- Text-only question:<\/b><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.proprofs.com\/c\/wp-content\/uploads\/2018\/02\/ES38.jpg\" alt=\"es38\" class=\"wp-image-44983\"\/><\/figure><\/div>\n\n\n<p><b>2- Question with image-based answer options:<\/b><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.proprofs.com\/c\/wp-content\/uploads\/2018\/02\/ES39.jpg\" alt=\"es39\" class=\"wp-image-44982\"\/><\/figure><\/div>\n\n\n<p><b>3- Question with GIF-based answer options: <\/b><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.proprofs.com\/c\/wp-content\/uploads\/2018\/02\/ES40.png\" alt=\"es40\" class=\"wp-image-45057\"\/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">Keep in mind the suggestions we gave you, and try making some engaging questions as INH did.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Style Your Quiz<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">When you&#8217;re done with the &#8216;creation&#8217; part of the quiz, then comes the styling part. Yes! You&#8217;ve got to make it look good!<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Styling doesn&#8217;t really mean you deck up your quiz with whatever you can. It simply means that your quiz should go with your brand\u2019s personality.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You can play around with the colors and fonts or add quirky background images to make your quiz look good.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">We suggest sticking to your brand&#8217;s theme and choosing your brand&#8217;s colors and fonts for your quiz so that there&#8217;s consistency from your quiz to your store to your social media.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Clarify the Intent&nbsp;<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">By &#8216;clarify the intent,&#8217; we mean that you give your quiz a catchy title and an image that connects with the intent of your quiz.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You can also add a funny, quirky, clear description to make four things clear to your quiz participants:<\/span><\/p>\n\n\n\n<ul>\n<li><span style=\"font-weight: 400;\">What is the quiz about?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">What is the type of outcome they&#8217;ll get?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Are the participants going to take away a discount or offer?&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">How much time will the quiz take to complete, or how many questions does it have?<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Let&#8217;s understand this with examples of quizzes we shared in our previous section:&nbsp;<\/span><\/p>\n\n\n\n<p><b>The Lash Quiz<\/b><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.proprofs.com\/c\/wp-content\/uploads\/2018\/02\/ES41.jpg\" alt=\"es41\" class=\"wp-image-44980\"\/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">While the title <\/span><b>Lash Quiz<\/b><span style=\"font-weight: 400;\"> may sound a little confusing, notice how they start the quiz with a pun in their cover image by greeting quiz participants as &#8220;Hey deer.&#8221; They&#8217;ve also made it clear that the quiz is only going to take 40 seconds to help you find the perfect lash.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Here\u2019s one more example:&nbsp;<\/span><\/p>\n\n\n\n<p><b>The <\/b><a href=\"https:\/\/www.dermaessentia.com\/pages\/skin-analysis\" target=\"_blank\" rel=\"noopener\"><b>Skin Analysis Quiz<\/b><\/a><b> by Derma Essentia:<\/b><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.proprofs.com\/c\/wp-content\/uploads\/2018\/02\/ES42.jpg\" alt=\"es42\" class=\"wp-image-44979\"\/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">Derma Essentia established that they&#8217;re going to help the customers discover the best products for their skin type if they take this 1-minute quiz.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Customize the Opt-in Form<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">As we mentioned earlier, one of the main benefits of eCommerce is that it helps grow your mailing list.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You need to keep connecting with your customers, follow up with them, let them know about any new deals, and share news about your brand to ensure a long-term engagement with them.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">But, for that, you&#8217;d need their email addresses, won&#8217;t you?<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">That&#8217;s why you need an opt-in form to humbly ask for your quiz takers&#8217; email addresses. It&#8217;s not all that difficult to customize the opt-in for your new quiz, and it&#8217;s definitely worth the effort.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Here are our two cents about customizing the opt-in forms:<\/span><\/p>\n\n\n\n<ul>\n<li><b>Don&#8217;t ask for too much information<\/b><span style=\"font-weight: 400;\">: Of course, you&#8217;ll be tempted to ask for more than the participants&#8217; email addresses but avoid doing that. Asking for their names and contact numbers is still alright, but anything more than that can seriously botch up your opt-in forms and irritate the participants.<\/span><\/li>\n\n\n\n<li><b>Allow the participants to skip your form:<\/b><span style=\"font-weight: 400;\"> This is very important. It doesn&#8217;t matter whether you place your opt-in form before or after the quiz results; you must allow your participants to skip the opt-in form. Letting them skip the form is a more humble move than not allowing them to.&nbsp;<\/span><\/li>\n\n\n\n<li><b>Offer an incentive:<\/b><span style=\"font-weight: 400;\"> Simply because offering an incentive on the opt-in form is <\/span><a href=\"https:\/\/blog.sellfy.com\/how-to-sell-online\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">one of the best strategies<\/span><\/a><span style=\"font-weight: 400;\"> to increase the likelihood of customers sharing their email.&nbsp;<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Here are some examples of well-designed opt-in forms:<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.proprofs.com\/c\/wp-content\/uploads\/2018\/02\/ES43.jpg\" alt=\"es43\" class=\"wp-image-44978\"\/><\/figure><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.proprofs.com\/c\/wp-content\/uploads\/2018\/02\/ES44-1.jpg\" alt=\"es44\" class=\"wp-image-45026\"\/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">And that\u2019s all you\u2019ve got to do. Once your quiz is ready, add it to your website or Shopify, or share it <\/span> <span style=\"font-weight: 400;\">on social media. You can refer to our detailed <\/span><a href=\"https:\/\/www.proprofs.com\/quiz-school\/\"><span style=\"font-weight: 400;\">guide on how to create a quiz<\/span><\/a><span style=\"font-weight: 400;\"> or, better yet, watch the whole process unfold in the video below:<\/span><\/p>\n\n\n\n<p><b>Watch: <\/b><b>How to Create Customer Acquisition Quizzes That Convert<\/b><\/p>\n\n\n\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/clfFTratxv8\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Now that you\u2019ve learned how to use quizzes to drive sales, we can\u2019t wait to see how you build a quiz and use it to grow your business.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ready_to_Build_Your_eCommerce_Quiz\"><\/span><strong>Ready to Build Your eCommerce Quiz?&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">No matter which niche you\u2019re in, if you\u2019re running an eCommerce business, you can create eCommerce quizzes and use them to drive sales, grow engagement, and generate leads.&nbsp;<\/span><br><span style=\"font-weight: 400;\">What\u2019s more, many <a href=\"https:\/\/www.proprofs.com\/quiz-school\/blog\/different-types-of-quizzes\/\">types of quizzes<\/a><\/span><span style=\"font-weight: 400;\">&nbsp;on eCommerce<\/span><span style=\"font-weight: 400;\"> can be created, including gift finders, personality matching, customer onboarding, and post-purchase surveys. But make sure the quiz you create is interesting and engaging for the customers so they complete it and share it with their friends, making it a viral hit.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Collecting data. Converting leads. Driving engagement \u2014 who would have thought that eCommerce Quizzes can come in handy for all of this and much more? This marketing miracle has certainly been a savior for many, as the competition among brands online is getting tougher with every passing minute. We\u2019ve certainly come a long way from&#8230;<\/p>\n","protected":false},"author":25,"featured_media":52537,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Drive Sales with eCommerce Quizzes<\/title>\n<meta name=\"description\" content=\"Bring your e-Commerce store to the forefront with an eCommerce quiz. Here\u2019s how to personalize UX using an eCommerce quiz for sales &amp; boost average order value.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.proprofs.com\/quiz-school\/blog\/how-quizzes-can-drive-e-commerce-sales\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Drive Sales with eCommerce Quizzes\" \/>\n<meta property=\"og:description\" content=\"Every business needs a strategic approach to drive e-commerce sales. Whether it is about using social networks to engage your customers or conducting discussions on a forum, it requires a lot of hard work to get the real profit out of your audience.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.proprofs.com\/quiz-school\/blog\/how-quizzes-can-drive-e-commerce-sales\/\" \/>\n<meta property=\"og:site_name\" content=\"Quiz School Blog\" \/>\n<meta property=\"article:published_time\" content=\"2018-02-20T00:14:23-05:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-09T05:42:46-04:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.proprofs.com\/quiz-school\/blog\/wp-content\/uploads\/2021\/12\/How-to-Drive-eCommerce-Sales-with-Quizzes.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"758\" \/>\n\t<meta property=\"og:image:height\" content=\"335\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Michael Laithangbam\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michael Laithangbam\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"27 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Drive Sales with eCommerce Quizzes","description":"Bring your e-Commerce store to the forefront with an eCommerce quiz. Here\u2019s how to personalize UX using an eCommerce quiz for sales & boost average order value.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.proprofs.com\/quiz-school\/blog\/how-quizzes-can-drive-e-commerce-sales\/","og_locale":"en_US","og_type":"article","og_title":"How to Drive Sales with eCommerce Quizzes","og_description":"Every business needs a strategic approach to drive e-commerce sales. Whether it is about using social networks to engage your customers or conducting discussions on a forum, it requires a lot of hard work to get the real profit out of your audience.","og_url":"https:\/\/www.proprofs.com\/quiz-school\/blog\/how-quizzes-can-drive-e-commerce-sales\/","og_site_name":"Quiz School Blog","article_published_time":"2018-02-20T00:14:23-05:00","article_modified_time":"2025-10-09T05:42:46-04:00","og_image":[{"width":758,"height":335,"url":"https:\/\/www.proprofs.com\/quiz-school\/blog\/wp-content\/uploads\/2021\/12\/How-to-Drive-eCommerce-Sales-with-Quizzes.jpg","type":"image\/jpeg"}],"author":"Michael Laithangbam","twitter_misc":{"Written by":"Michael Laithangbam","Est. reading time":"27 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.proprofs.com\/quiz-school\/blog\/how-quizzes-can-drive-e-commerce-sales\/","url":"https:\/\/www.proprofs.com\/quiz-school\/blog\/how-quizzes-can-drive-e-commerce-sales\/","name":"How to Drive Sales with eCommerce Quizzes","isPartOf":{"@id":"https:\/\/www.proprofs.com\/quiz-school\/blog\/#website"},"datePublished":"2018-02-20T00:14:23-05:00","dateModified":"2025-10-09T05:42:46-04:00","author":{"@id":"https:\/\/www.proprofs.com\/quiz-school\/blog\/#\/schema\/person\/204250ae2d8f9de002bb3db1078bb69b"},"description":"Bring your e-Commerce store to the forefront with an eCommerce quiz. 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His expertise encompasses online training, web-based learning, quizzes &amp; assessments, webinars, course development, LMS, and more. Michael's work has been featured in industry-leading publications such as G2, Software Advice, Capterra, and eLearning Industry. 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