When building an online relationship with your favorite sports team, what has the greatest positive impact on you?

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When building an online relationship with your favorite sports team, what has the greatest positive impact on you?

This is research regarding how NFL teams use their OFFICIAL online (Website, Facebook, Twitter) presence to create relationships and cultivate fandom. Please answer which stewardship strategy contributes most to you building an online relationship with your favorite club. Thanks.

Mentions of sponsors, partnerships, and stakeholders

Information on special promotions and fan-appreciation days

Staff directory

General, staff and stadium contact information

RSS feeds and email updates

Ability to post your own pictures and videos

Ability to chat with others

Reports on team roster and player behavior and a newsroom

Ability to provide feedback or request information

Ability to purchase apparel