Every single business owner should consider creating an internal wiki, since it can be of major help to all of its users and, of course, to their entire organization. Not only can it greatly improve collaboration and communication within a company, but it can also help streamline every business operation and, thus, make every employee...

A cloud-based knowledge base plays a crucial role in attracting new customers and retaining the existing ones. For any business, large or small, having an online knowledge base is a prerequisite in a technologically-forward era of today, where customers seek nothing but instant gratification. If we talk about sales specifically, a knowledge base has a...

Oversaturated and volatile markets are the main building blocks of today’s competitive environment, where every improvement counts. One of the key components that lead to business growth and increased sales is excellent customer service. There are many technological advancements that affect the productivity and efficiency of a call center. Here we will discuss knowledge base...

Your knowledge base is an excellent way to provide useful information to your customers and help them address any pain points they may have. What’s more, by having a knowledge base, you can help your customers help themselves and save your support team’s time and money in the long run. However, you need to make...

Implementing knowledge management within an organization benefits the organization, the support staff, and the customers. It improves the service desk’s ability to respond to customer issues in less time. A cloud-based knowledge base is now an essential tool that enables businesses to encourage content sharing among employees in addition to improving customer service experience and facilitating...

When done right, FAQ pages can do so much more than provide answers to your customers’ common questions. A well-written FAQ page gives you an opportunity to capitalize on potential customers’ interest. It helps you alleviate their purchasing anxieties and increases the chances of them buying your product or services. A great FAQ page can...

Sales is often considered tricky. You need to have that convincing power to persuade new customers to start using your product and existing ones to continue using it. A lot of hard work goes into making prospects understand your offerings and all the intricacies related to it. This work can get a lot easier if...

“If HP knew what HP knows, we would be three times more productive.” – Lew Platt, Former CEO, Hewlett Packard If you read between the lines, you will understand the subtle yet impactful cue the quote gives on the importance of knowledge management for organizations.  Knowledge management is now more important than ever, for the...

B2B companies do not differ much from their B2C counterpart. Truth be told, the main difference is that you are not selling to regular consumers, infact you are selling to those people who work in sales. In other words, commonly used marketing and advertising strategies might not be very effective when it comes to B2B...

Any business nowadays makes a large number of sales through their online stores, meaning, almost a majority of your revenue and, in some cases, all of your revenue comes from online shoppers. Considering how this is the case, shopping, and communication that occurs online need to be natural, and the interface needs to be intuitive....