Coding is life and soul, bread, and butter for a developer. You put all your heart in creating code and making it user-friendly. But what’s the point of it, if you haven’t worked on your software’s documentation?  Sans documentation, it becomes difficult for users to use your software product, and they are more likely to...

“Alone we can do so little, together we can do so much.” This quote by Hellen Keller is quite relevant today when collaboration is touted as the new innovation and is seen as indispensable by businesses to craft a positive growth trajectory. Let’s start with a few questions. Does your organization have its roots globally?...

Digitization has brought a seismic shift in the business landscape, and nothing has remained untouched by this whirlwind of change. There hardly exists a domain where businesses are not embracing ‘digital’ with open arms. Reasons for this are quite apparent – to keep pace with the competition, get an edge over other businesses and ultimately...

Did you know? As per a survey by Salesforce, 89% of millennials use a search engine to find answers before making a call to get customer service 70 percent of customers prefer to use a company’s website to get answers to their questions rather than use phone or email – according to Social Media Today...

A knowledge base speaks volumes about your business dynamics, about what you actually offer to your customers. It is the face of your firm on the basis of which your customers create a perception about your brand in their minds because through knowledge base your customers learn about your product or service. If it’s something...

Do you know that  the DIY (Do It Yourself) market is growing exponentially and is expected to  reach USD 13.9 Billion by 2021 – according to Technavio. Isn’t this figure hair-raising? The question is why has this approach garnered so much acceptance? Firstly, it gives a sense of empowerment to customers and secondly, it reduces...

What would be your first preference when you have basic questions about a product or service you are using? An online self-help document where you can find information in a few swipes and clicks? Or The time-consuming calls or emails that keep you waiting for hours or weeks to get a response?  It goes without...

“The Future ain’t what it used to be.” – Yogi Berra Wise words indeed. I guess what Yogi Berra, the famous Baseball catcher, was saying at the time is that nothing is permanent. What was true yesterday may not hold significance today.  Change is inevitable, and it holds true in all spheres of life.  But...

Do you know the secret ingredient behind a business that is flourishing and growing by leaps and bounds? “There’s no secret ingredient” is just a myth! I know that you know, and almost every business knows about it. Still, it’s taken for a ride by many businesses. How ironical? Here, I am talking about CUSTOMER...

Give your customers an exceptional browsing and problem-solving experience! The face of technical documentation is undergoing a massive metamorphosis, thanks to the phenomenal progress technology has made over the years. It is impacting a brand’s image immensely, hence, businessmen across the globe are altering their strategies and actions to meet the changing demands of consumers....