Top Mktg Flashcards

Mktg 353: Advertising
Cards: 10| Attempts: 5| Last updated: Oct 1, 2015
  Which Of The Following Statements Helps To Ex...
  Magazines Offer Flexibility In Both Readershi...
  Which Of The Following Statements Explains Wh...
  Magazines Cannot Deliver High-frequency.
  The Reach Of Magazines...
  Is Adversly Affected By Declining Magazine Ci...
  When The Dark Or Colored Background Of An Ad ...
  Bleed
Int'l Mktg
Cards: 11| Attempts: 4| Last updated: Sep 17, 2015
  As Companies Recognize And Embrace New Conce...
  A.       &...
   A _______ Company Is One That Target...
  A.       &...
   Which Of The Following Product Categ...
   Coffee Bars/Starbucks 
   A Company That Successfully Creates ...
  A.       &...
MKTG Chapter 11
Cards: 44| Attempts: 4| Last updated: Sep 18, 2015
  Advantages Of Being First On The Market
  Increased Sales Through Longer Sales LifeIncr...
  New Product
  A Product New To The World, The Market, The P...
  New-to-the-world Product
  Create An Entirely New Market
  New Product Lines
  These Products, Which The Firm Has Not Previo...

MKTG 310--Exam One
Cards: 41| Attempts: 3| Last updated: Oct 1, 2015
  Marketing
  The Activity For Creating, Communicating, Del...
  Exchange
  The Trade Of Things Of Value Between Buyer An...
  Market
  People With Both The Desire And The Ability T...
  Target Market
  One Or More Specific Groups Of Potential Cons...
MKTG 390 Midterm 1
Cards: 45| Attempts: 1| Last updated: Sep 30, 2015
   A Business P...
  Marketing Concept
   The Identifi...
  Consumer Orientation
   A Focus On T...
  Goal Orientation – 
    The Cr...
  Systems Orientation –
MKTG 3305 Final Exam
Cards: 118| Attempts: 1| Last updated: Sep 17, 2015
  What Is An Exchange?
  A Desire Outcome Of Marketing. An Exchange Is...
  Customer Value
  Customer Value Is The Relationship Between Be...
  Customer Satisfaction
  Customer Satisfaction Is The Customer's Evalu...
  Marketing Management Philosophies: Production...
  A Production Orientation Is A Philosophy That...
MKTG FINAL CH 10
Cards: 56| Attempts: 0| Last updated: Feb 23, 2016
  Supply Chain
  All The Activities Associated With The Flow A...
  Marketing Channel 
  (channel Of Distribution, Distribution Channe...
  Marketing Intermediaries
  Middlemen That Link Producers To Other Interm...
  Time utility
  Having Products Available When The Customer W...
MKTG 350 - Quiz #1
Cards: 8| Attempts: 0| Last updated: Sep 30, 2015
  Walker And His Wife Have Two Children. They H...
   A. Disposition Situation
  Carmen Is Double Majoring In Fashion Merchand...
  Atmospherics
  One Aspect Of Purchasing From QVC, One Of The...
  Temporal Perspective
  Giving Out Candy To Children On Halloween, Gi...
  Ritual Situations
MKTG Chapter 12
Cards: 44| Attempts: 0| Last updated: Sep 18, 2015
  Service
  The Result Of Applying Human Or Mechanical Ef...
  Four Unique Characteristics Of Service
  IntangibleInseparableHeterogeneousPerishable
  Intangibility
  The Inability Of Services To Be Touched, Seen...
  Search Quality
  A Characteristic That Can Be Easily Assessed ...
MKTG Chapter 10
Cards: 51| Attempts: 0| Last updated: Sep 18, 2015
  Product
  Everything, Both Favorable And Unfavorable, T...
  Business Product
  Used To Manufacture Other Goods Or Services, ...
  Consumer Product
  Bought To Satisfy An Individual's Personal Wa...
  Seven Categories Of Business Products
  Major Equipmentaccessory Equipmentcomponent P...
MKTG 321- Chapter 3
Cards: 30| Attempts: 0| Last updated: Sep 30, 2015
  Environmental Scanning
  The Process Of Collecting Information About F...
  Environmental Analysis
  Process Of Assessing & Interpreting The I...
  Competition
  Other Firms That Market Products That Are Sim...
  Brand Competitors
  Firms That Market Products With Similar Featu...


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