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Exam Flashcards


  • Side A: Wearing safety belts A.  decreases chances of getting hurt or killed B.  is the law in most states C.  should always be done, even with air bags D.  all of the above
    Side B: D

  • Side A: Talking on a cell phone while driving A.  is against the law B.  is a distraction from driving C.  can cause accidents D. all of the above
    Side B: D

  • Side A: Never leave a child or pet locked in a parked car. A.  true B.  false
    Side B: A

  • Side A: The two simultaneous activities occuring at the beginning of focus group planning relate to __ and __
    Side B: the moderator and the group

  • Side A: The different aspects of the moderator to be taken into consideration during the selection process are __
    Side B: Personality, ensuring that group members be comfortable with the demographic characteristics of the moderator, moderator should have good advertiser and business sense, moderator's fee

  • Side A: Once selected, the moderator is __ on the research problem, research goals, informational needs, timing, and other study parameters and products, materials, or other tangible items
    Side B: briefed

  • Side A: Alternate form reliability
    Side B: reliability determined by correlating two forms of a test.  also referred to as parallel or equivalent form reliability.  Basic design is test retest.

  • Side A: Bivariate  distribution
    Side B: representation of the relationship between two variables on a Cartesian (X, Y) coordinate system; also called a scatterplot.  

  • Side A: Coefficient alpha/ Cronbach’s alpha 
    Side B: a measure of the internal consistency of items on a test,   as the number of items increases, reliability increases.  as the average interitem correlation increases, reliability increases.  the formula shows that the alpha depends on the average correlation among items. number of items is important it relates to unreliability due to changes in content sampling and not due to changes in test administration, personal conditions, or scoring.  

  • Side A: Describe and contrast the economic, cultural, and technological changes occurring in the digital world.
    Side B: Economic Changes include increases in international trade, in the development of global financial systems and currency, and in the outsourcing of labor.Cultural Changes include increases in the availability of multiculturalism through television and movies; the frequency of international travel, tourism, and immigration; the availability of ethnic foods and restaurants; and the frequency of worldwide fads and phenomena such as Pokemon, Sudoku, Idol television, and MySpace.Technological Changes include the development of low-cost computing platforms and communication technologies; the availability of low-cost communication systems such as e-mail, Skype, and instant messaging; the ubiquitous nature of low-cost global telecommunications infrastructure such the Internet; and the enforcement of global patent and copyright laws to spur further innovation.

  • Side A: Define the term “information systems” and explain its data, technology, people, and organizational components.
    Side B: Information systems are combinations of hardware, software, and telecommunications networks that people build and use to collect, create, and distribute useful data, typically in organizational settings.The technical components include the entire collection of hardware, software, and infrastructure or network components.  This also includes the data resources of the organization.  The people and organizational components include the users who interact with the system on an ongoing basis, as well as the IT professionals who operate and maintain the technical aspects of the system.

  • Side A: Define and contrast data, information, knowledge, and wisdom.
    Side B: Data is raw material—recorded, unformatted information, such as words and numbers. Data has no meaning in and of itself.Information is data that has been formatted and/or organized in some way as to be useful to people.Knowledge is the body of governing procedures, such as guidelines or rules, which are used to organize and manipulate data to make it suitable for a given task. Knowledge is needed to understand relationships between different pieces of information.Wisdom is accumulated knowledge, gained through a combination of academic study and personal experience, that goes beyond knowledge by representing broader, more generalized rules and schemas for understanding a specific domain or domains; wisdom allows you to understand how to apply concepts from one domain to new situations or problems.