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Related Flashcards
Related Topics
Cards In This Set
| Front | Back |
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Taking a Mental shortcut to form an attitude
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Heuristic
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When the recipient considers other cues than the message
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Peripheral Route Processing
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Four parts of effective persuasive communication
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Source, Message, Channel, and Audience
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One of the best measures of attitude
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Behavior
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A public position that contradicts one's private attitude
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Counteradditudinal Behavior
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The main processes in forming or changing an attitude
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Compliance, Identification, and Internalization
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Taking the opposite viewpoint because you dislike the source
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Boomerang Effect
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A hard to change way of seeing people who belong to the same category
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Stereotype
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Ways in which attitudes are formed
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Conditioning, Observational Learning, and Cognitive Evaluation
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Attitudes that most strongly predict behavior are acquired through
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Direct experiences
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A direct attempt to influence attitudes
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Persuasion
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How the person delivering the message will be evaluated by the audience
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Are they trustworthy and sincere, do they know the subject, and are they likable
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To reduce this you have to change your behavior
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Dissonance
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An extreme form of attitude change
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Brainwashing
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The two ways to deliver a message
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Central Route for Persuasion, and Peripheral Route for Persuasion
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